Best Product Strategy Consulting Services in Canada

Canada Product Strategy Consultants

In Canada’s dynamic business environment, having a great product idea is only the beginning. To turn that idea into a successful, scalable product, you need experienced product strategy consultants who understand the Canadian market inside and out. These experts combine strategic research, market insights, and practical execution plans to help businesses navigate local buyer behaviors and industry nuances.

This guide features leading outsourced, fractional, part-time, and virtual product strategy consulting services across Canada. Each firm has a proven track record of delivering clear market positioning, growth roadmaps, and measurable results, not just presentations. Whether you’re launching a new product or refining an existing one, these consultants provide tailored support that drives real business outcomes.

For companies ready to sharpen their product strategy or scale with confidence, Digital Reference is your go-to resource for connecting with top Canadian product strategy consultants. 

Explore Digital Reference’s extensive Talent Ecosystem Resources to stay ahead with the latest strategies and market trends.

Featured Product Strategy Consultants in Canada 

Design 1st

🔗 Website: https://design1st.com/

📊 What they do: Design 1st provides full-cycle hardware product strategy and development services, combining industrial design, engineering, and manufacturing setup to turn complex ideas into market-ready products.

🏢 Who they work with: Startups and established businesses across commercial, medical, industrial, military, and retail sectors seeking expert guidance in hardware product development.

📂 Operating model: Project-based delivery with multidisciplinary teams managing strategy, design, prototyping, and manufacturing transition.

💡 Why they stand out:

• Over 500 successful projects and 130+ patents developed over nearly two decades.
• End-to-end capabilities across industrial design, electronics, software, and mechanical engineering.
• Deep expertise in aligning design decisions with business goals, cost targets, and manufacturing feasibility.

👤 Kevin Bailey, Founder, Design 1st

🔗 LinkedIn: https://www.linkedin.com/in/kevin-bailey-4aa1a2/?originalSubdomain=ca 

Kevin Bailey is a product strategy consultant with over 30 years of experience leading hardware innovation from concept to commercialization. As founder of Design 1st, he has built a multidisciplinary team known for delivering reliable, cost-effective product development outcomes. Kevin’s background in both corporate R&D and consulting enables him to align design strategy with business needs, helping clients navigate high-risk hardware development. His leadership ensures every project is guided by a clear vision, robust process, and readiness for market success.

CTRS – Market Intelligence Agency

🔗 Website: https://ctrs.co/

📊 What they do: CTRS delivers strategic market intelligence by combining desk research, competitive analysis, primary data, and contextual insight to help organizations make confident, insight-driven decisions.

🏢 Who they work with: Startups, SMBs, Fortune 500s, public-sector institutions, and research teams seeking deep market clarity to guide strategy, policy, and product decisions.

📂 Operating model: Project-based consulting engagements, with tailored research reports and ongoing support for internal and external research teams.

💡 Why they stand out:

• Trusted by 850+ organizations globally, including government bodies, corporations, and academic institutions.
• Combines investigative research techniques with advanced analytics for high-impact insight.
• Known for cutting through noise and delivering actionable intelligence that drives strategic outcomes.

👤 Aaron Cruikshank, Founder, CTRS

🔗 LinkedIn: https://www.linkedin.com/in/cruikshank/

Aaron Cruikshank is a veteran market intelligence strategist with over 20 years of experience helping organizations navigate strategic decisions with clarity. As founder of CTRS, he has led projects for over 850 clients worldwide, applying a proprietary methodology that merges deep research with practical decision-making tools. Aaron’s work supports go-to-market strategy, policy development, and product innovation by surfacing insights that align strategy with real-world market conditions. His mission is to help businesses replace guesswork with insight and move forward with confidence.

Carpe Novo Consulting Inc.

🔗 Website: https://www.cnconsulting.ca/

📊 What they do: Carpe Novo is a management consulting firm that helps organizations improve strategy, performance, policy, and operational alignment through a multidisciplinary, systems-based approach.

🏢 Who they work with: Insurance companies, public sector agencies, and professional service organizations including legal, engineering, and healthcare regulators.

📂 Operating model: Customized, project-based consulting engagements tailored to each client’s mission, environment, and internal teams.

💡 Why they stand out:

• Deep expertise across law, business strategy, economics, and political science for holistic problem-solving.
• Recognized for delivering award-winning enterprise-wide impacts and precedent-setting strategic work.
• Values-driven approach rooted in human dignity, creativity, and systems thinking.

👤 Shashu Clacken, Founder, Carpe Novo Consulting Inc.

🔗 LinkedIn: https://www.linkedin.com/in/shashu-clacken-0721b542/

Shashu Clacken is a lawyer and business strategist with over 15 years of experience leading organizational transformation and enterprise strategy. She combines legal acumen with training in economics, political science, and management to craft impactful, multidimensional solutions. At Carpe Novo, Shashu brings her interdisciplinary background to help clients drive meaningful change through strategic planning, performance optimization, and policy design. Her work is guided by a strong values-based philosophy and a commitment to excellence.

VanLonChan Consulting Inc.

🔗 Website: https://vanlonchan.com/ 

📊 What they do: VanLonChan is a Vancouver-based international business consulting firm offering strategic management and capital raising services to startups, SMEs, and corporations across North America, Europe, and Asia.

🏢 Who they work with: Entrepreneurs, investors, early-stage ventures, and established companies in sectors such as telecom, retail, professional services, and international trade.

📂 Operating model: Project-based consulting focused on business planning, fundraising, market research, and strategic execution tailored to client goals and regions.

💡 Why they stand out:

• Combines 50+ years of global consulting experience with expertise in capital raising and strategic planning.
• Proven track record supporting startups and SMEs with business setup, market entry, and financial modeling across five continents.
• Recognized for turning business concepts into high-impact operational strategies through a hands-on, multicultural approach.

👤 Nitin Kumar, Founder, VanLonChan Consulting Inc.

🔗 LinkedIn: https://www.linkedin.com/in/nitinvanlonchan/

Nitin Kumar is a seasoned business strategist and venture finance expert with over a decade of experience in helping startups and SMEs scale through capital acquisition and strategic growth. As founder of VanLonChan, he has led international projects across Canada, the UK, and India, guiding entrepreneurs through funding, business planning, and market expansion. His background in engineering, venture finance, and global consulting allows him to craft targeted strategies that bridge vision with execution. Nitin also mentors emerging entrepreneurs and advises on innovation-driven programs, bringing a community-first mindset to every engagement.

Wild Idea

🔗 Website: https://www.wildidea.co/about

📊 What they do: Wild Idea Co. helps Canadian startups and scaling businesses define, sharpen, and activate their brand through strategic marketing, creative execution, and fractional leadership.

🏢 Who they work with: Growth-stage companies and small teams in industries like wellness, tech, real estate, hospitality, and professional services.

📂 Operating model: Project-based and retainer models with services ranging from brand strategy and website development to marketing execution and fractional CMO/CDO support.

💡 Why they stand out:

• Brings big-brand thinking to lean, founder-led businesses without the overhead of a traditional agency.
• Offers flexible strategy and execution support tailored to each business stage, from launch to scale.
• Recognized for combining strategic clarity with human-centric creativity that drives long-term growth.

👤 Sarah Gencarelli, Co-Founder, Wild Idea

🔗 LinkedIn: https://www.linkedin.com/in/sarah-gencarelli/

Sarah Gencarelli is an award-winning brand strategist and creative director with 15+ years of experience helping businesses clarify their message and connect meaningfully with their audiences. As co-founder of Wild Idea Co., she blends big-brand insight with a builder’s mindset to guide small and midsize companies through brand strategy, storytelling, and creative execution. Sarah has led work across more than 150 brands and integrates new tools like AI to make modern marketing more accessible and efficient. Her work is rooted in curiosity, clarity, and the belief that lasting brands are built with authenticity and purpose.

👤 Ryan Gencarelli, Co-Founder, Wild Idea

🔗 LinkedIn: https://www.linkedin.com/in/ryangencarelli/ 

Ryan Gencarelli is a seasoned strategist and entrepreneur with experience advising 500+ Canadian business owners on marketing, events, and growth strategy. As co-founder of Wild Idea Co. and a certified Digital Advisor with the Canada Digital Adoption Program (CDAP), he helps founders build scalable marketing systems and embrace digital transformation. Ryan’s strength lies in turning vision into practical action through clear, people-first strategies that work in the real world. His approachable style and commitment to relationship-building make him a trusted partner to entrepreneurs navigating growth and change.

inVision Edge

🔗 Website: https://invisionedge.com/about-us/

📊 What they do:
A boutique strategy consulting firm that helps organizations build strategies, execute with confidence, and achieve tangible results using a foundational approach through their proprietary Strategy Blueprint.

🏢 Who they work with:
Canadian organizations across industries including agriculture, transport, financial services, insurance, non-profit, and economic development.

📂 Operating model:
Small team boutique consultancy focused on strategy development, leadership coaching, and execution support.

💡 Why they stand out:

• Unique Strategy Blueprint methodology that builds strategy from the foundation up.
• Proven track record serving 140+ clients with a focus on practical execution and leadership empowerment.
• Deep expertise in diverse sectors with a client-centric, tailored approach.

👤 John Ferris, Co-Founder & CEO, inVision Edge

🔗 LinkedIn: https://www.linkedin.com/in/john-ferris-298b3414/

John co-founded inVision Edge in 2012 with a vision to help companies do great things. He leads the team in delivering 5-star advisory and coaching services. John has extensive experience in strategy, sales, marketing, and HR leadership in multiple industries, serving Canadian agriculture, insurance, and non-profit sectors.

👤 Wendy Ferris, Co-Founder & Partner, inVision Edge

🔗 LinkedIn: https://www.linkedin.com/in/wendyferris/ 

Wendy co-founded inVision Edge in 2012 and drives the firm’s belief that with the right tools, systems, and processes, any organization can achieve greatness. She brings expertise in culture, people, strategy, and innovation development, supporting organizations in building sustainable success.

Qatalyst Labs‍

🔗 Website: https://getqatalyst.com

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📊 What they do: Qatalyst Labs is a product strategy and innovation consultancy helping organizations design, validate, and scale digital solutions. Their expertise spans product strategy, UX/UI design, and technology delivery, enabling clients to turn complex challenges into simple, impactful products.

🏢 Who they work with: High-growth startups, enterprises undergoing digital transformation, and teams looking to launch new product initiatives with speed and confidence.

📂 Operating model: Offers flexible engagement models including product strategy sprints, design-led development, and embedded fractional product leadership.

💡 Why they stand out:

• Blends strategic product vision with hands-on execution to accelerate time-to-market.
  
  
• Strong focus on customer discovery, market validation, and data-driven decision-making.
  
  
• Deep collaboration with client teams to ensure alignment from concept to launch.
  
  

👤 David Jorjani, Founder, Qatalyst Labs

🔗 LinkedIn

David Jorjani is a seasoned product leader with experience in both startup and enterprise environments. Before founding Qatalyst Labs, he led product strategy and delivery for a range of digital initiatives, consistently bridging the gap between vision and execution. Known for his pragmatic approach and user-first mindset, David helps clients build products that deliver measurable business impact while meeting real customer needs.

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The Power of Product Strategy Consulting Services for Canadian Innovators 

Partnering with the right product strategy consulting services can transform your idea into a validated, market-ready opportunity. Canadian consultants bring the perfect blend of local market knowledge, strategic insight, and hands-on execution to make growth not just achievable, but inevitable.

For deeper learning, explore Digital Reference’s insightful articles on video resumes and other cutting-edge trends that can complement your product strategy and hiring efforts. 

• The Ultimate Guide to Video Resumes
• When to Use a Video Resume vs. a Traditional Resume
• How to Write a Video Resume Script
• Common Video Resume Mistakes and How to Avoid Them

At Digital Reference, we prioritize research-backed, no-fluff recommendations tailored to your growth needs. 

Ready to refine your product strategy and accelerate success in Canada? Reach out, connect, and start building smarter today.