Operations Professionals: Insights & Resources

Best Virtual Assistant Services in the UK

Ryan Stevens
October 8, 2025
All Insights
Operations Professionals: Insights & Resources

Best Virtual Assistant Services in the UK

UK-Based Virtual Assistant Services

For busy professionals and growing businesses in the UK, hiring a virtual assistant (VA) is no longer just a convenience, it’s a strategic move. VAs are pivotal in streamlining day-to-day operations, freeing up time, and allowing founders and executives to focus on what truly matters: growth. Whether it’s managing complex schedules, handling client communications, or overseeing administrative tasks, VAs bring efficiency and reliability that directly impacts productivity. With the rise of remote work and digital collaboration tools, UK businesses are leveraging VAs not just for support, but as integral partners in achieving long-term success. Ultimately, the right VA can become a trusted extension of a leadership team, driving momentum and ensuring that no opportunity slips through the cracks.

Below is a handpicked collection of some of the best UK-based virtual assistant services, each excelling in different sectors and services, carefully chosen to showcase the range of expertise available to support entrepreneurs, executives, and growing teams.

Methodology: How We Chose These UK-Based Virtual Assistant Services

We selected these agencies through a research-driven, client-reviewed process that evaluates the core competencies of each firm.

🔎 Research-Driven: Verified client results, documented frameworks, and case studies.

📊 Client-Reviewed: Real feedback and proven ROI from clients across various sectors.

🌐 Location-Based: Each company is rooted in the United Kingdom, providing region-specific services.

By following this methodology, we’ve ensured that these agencies deliver only authentic, results-oriented virtual assistance.

🌟 UK-Based Virtual Assistants - Featured Providers

Emilia Powell Virtual Assistants

What they do:
Specializes in administrative support, project coordination, and communication management tailored to clients’ specific needs.

Who they work with:
Small business owners, creatives, and high-level executives in need of personalized support.

Operating Model: Matching clients with VAs who are both highly skilled and attuned to each client’s working style.

💡 Why they stand out:

🎯 Custom VA matching based on both personality and skills

🔁 Long-term client partnerships, many have been with the agency for years

⏱️ Proven time-saving strategies that reduce admin workload by 30%+

Emilia Powell, Founder, Director & VA Mentor of Emilia Powell Virtual Assistants

Emilia has a deep background in executive support and operations management. She built her business with a vision of offering personalized, one-to-one VA services, ensuring that her clients receive the most tailored and efficient support possible. Known for creating lasting, trusted relationships with clients, she’s also admired for her hands-on leadership style and her focus on empowering her assistants to deliver exceptional results.

The Virtual Assistant UK

What they do:
Provides comprehensive admin support, SOP design, and calendar coordination, all with a focus on scalable solutions for growing businesses.

Who they work with:
SaaS startups, consultants, and growing SMEs who need high-touch virtual support.

Operating Model:
Focuses on establishing clear workflows with clients and embedding their VAs into their day-to-day operations.

💡 Why they stand out:

🧩 SOP-driven approach that helps clients streamline tasks

📊 Results-driven with measurable increases in efficiency

📥 Specializes in email management for busy executives

Felicity Rowland, Founder & Virtual Assistant of The Virtual Assistant UK

Felicity started her career in project management and SaaS before transitioning into the VA industry to support busy founders and leaders. She is recognized for her strong organizational skills, creating systems that allow clients to operate more efficiently. Known for her personable approach, she has built a reputation for consistently delivering measurable improvements in productivity.

Urban Ally | Laura Meehan Virtual Assistant UK

What they do:
Offers high-level admin support including event logistics, diary management, and document preparation, specializing in industries like law and consulting.

Who they work with:
Legal professionals, consultants, and small business owners seeking reliable, executive-level VA support.

Operating Model:
Delivers personalized, flexible support that integrates seamlessly into each client’s specific needs and workflow.

💡 Why they stand out:

🤝 Personalized one-on-one assistant service

🗂️ Specializes in legal and consultancy industries, making them experts in this space

🗓️ Excellent event planning and calendar management for busy professionals

Laura Meehan, Founder, Owner & Virtual Assistant of Urban Ally

With a background in legal support, Laura founded Urban Ally to offer high-level, trusted virtual assistant services for professionals in need of administrative support. Known for her proactive approach to managing busy schedules and her emphasis on building deep client relationships, Laura’s leadership is marked by her attention to detail and her commitment to personalized service.

VA‑UK

What they do:
Provides admin, CRM management, and bookkeeping services, with a focus on helping clients build effective back-office systems.

Who they work with:
E-commerce businesses, service firms, and SMEs looking for versatile VA support.

Operating Model:
Delivers scalable admin solutions that grow with the client’s business and needs.

💡 Why they stand out:

👥 Flexible, team-based support for expanding businesses

🧠 Proficient in CRM management and admin systems

🔄 Strong client retention driven by consistent, high-quality support

Nicky Myers, Founder & Director of VA‑UK

Nicky, with a background in e-commerce and operations management, created VA‑UK to serve businesses in need of scalable, back-office solutions. Known for building strong teams that specialize in specific industries, Nicky has led VA‑UK to become a trusted resource for firms looking to streamline admin, marketing, and bookkeeping operations.

blueumbrella – Virtual Personal and Executive Assistant Services

What they do:
Provides executive-level admin support, including travel arrangements, diary management, and board-level documentation.

Who they work with:
C-suite executives, directors, and senior leaders across various industries, including finance and consultancy.

Operating Model:
High-touch, personalized support that is tailored to senior executives’ demanding schedules.

💡 Why they stand out:

🧾 Executive-level support that aligns with clients’ high standards

🔐 Absolute confidentiality and discretion with sensitive information

🧍 Continuity of service, clients always have one dedicated assistant

Jill Hughes, Founder & CEO of blueumbrella - Virtual Personal and Executive Assistant Services

Jill’s career began in senior executive support, where she built a reputation for attention to detail and discretion. She later transitioned into VA services to provide tailored executive support to senior professionals. Known for her leadership in creating bespoke systems, Jill’s team prides itself on delivering unparalleled service with complete client confidentiality.

ExecProVa Virtual Assistant Services Ltd

What they do:
Offers admin support, event planning, and client correspondence, with a focus on businesses in need of reliable back-office operations.

Who they work with:
Boutique agencies, consultants, and small firms looking for flexible VA support.

Operating Model:
Customized, reliable admin support that is always aligned with client expectations.

💡 Why they stand out:

🧠 Sector-specific matching for optimal efficiency

📅 Expert event and client management skills

📬 Proven communication expertise with clients across industries

Carol McIntyre, Founder, Owner & CEO of ExecProVa Virtual Assistant Services Ltd

Carol, with extensive experience in training VAs, founded ExecProVa to offer expert admin solutions to businesses in need. Her leadership is characterized by a hands-on, process-oriented approach, ensuring that her clients receive the highest-quality support possible. Known for her strategic mindset, she has empowered VAs to deliver solutions tailored to each client’s unique needs.

Oneresource Virtual Assistants Ltd

What they do:
Provides end-to-end admin and virtual assistant services, including CRM management, data entry, and general business support.

Who they work with:
Tech companies, consultancies, and small businesses seeking organized and scalable support.

Operating Model
:
Offers remote team-based VA support, ensuring consistency and professionalism across all touchpoints.

💡 Why they stand out:

🌍 Global operations support with UK-based oversight

🧩 Scalable admin solutions that can grow with your team

🔄 Process-driven delegation for smooth business operations

Richard Colligan, Managing Director of Oneresource Virtual Assistants Ltd

Richard Colligan, Managing Director of Oneresource Virtual Assistants Ltd, brings over 30 years of expertise in marketing, business development, ecommerce, and digital marketing. By leading a team dedicated to providing time-saving and cost-effective solutions, he empowers SMEs and microbusiness owners to free up resources, focus on growth, and achieve their goals through virtual assistant services.

SideSparkz

What they do:
Provides creative VA services, including content scheduling, social media support, and brand management for personal brands and creators.

Who they work with:
Creators, freelancers, and personal brands needing reliable admin and brand support.

Operating Model:
Creative, social-first assistants trained to handle content and brand alignment.

💡 Why they stand out:

🎨 Specialized in content platforms like Instagram, TikTok, and YouTube

💬 Aligns perfectly with clients' brand voice

⏱️ Flexible, fast service for time-sensitive content needs

Christabel Charles, Founder & CEO of SideSparkz

Christabel built SideSparkz on a foundation of brand development and content marketing. With years of experience in social media management and brand strategy, she leads a team that knows exactly how to help clients scale their digital presence without compromising on brand tone or consistency. Known for her innovative ideas and her focus on brand cohesion, Christabel has helped numerous creators take their brands to the next level.

Expert Virtual Assistant Services Ltd

What they do:
Provides comprehensive administrative support, specializing in calendar management, email handling, data entry, and virtual event planning.

Who they work with:
Coaches, consultants, and small business owners needing reliable, skilled virtual assistance to handle routine but crucial tasks.

Operating Model:
Focused on offering end-to-end support with flexibility, ensuring that clients have reliable assistants for various needs, from personal tasks to business admin.

💡 Why they stand out:

💻 Highly adaptable support suited for both small businesses and solo entrepreneurs

🎤 Specialized in virtual event management

📆 Efficient calendar and email management, freeing up significant time for clients

Emma Waterer, Founder & Virtual Assistant of Expert Virtual Assistant Services Ltd

Emma has built her career in the world of operations and business support, specializing in helping coaches, consultants, and small business owners with their everyday admin needs. She’s known for her methodical, client-centered approach, focusing on high-quality service and delivering timely, actionable support. Her leadership in virtual event planning and admin coordination has earned her trust among high-level professionals seeking reliable, consistent assistance.

Miss VirtualEA

What they do:
Offers executive assistance, including diary management, travel coordination, client correspondence, and document handling, designed to provide seamless support for busy professionals.

Who they work with:
Executives, business owners, and entrepreneurs who need comprehensive admin support to ensure their day runs smoothly.

Operating Model:
Known for their hands-on approach, Miss VirtualEA offers highly personalized, one-to-one service where clients work closely with their dedicated virtual assistant for optimal support.

💡 Why they stand out:

🗓️ Executive-level, personalized admin that fits seamlessly with a busy schedule

🌍 Hands-on service with direct client contact for immediate support

📝 Known for efficiency in handling time-sensitive tasks such as event planning and client correspondence

Claire Holmes, Founder & Virtual Executive Assistant of Miss VirtualEA

Claire brings over 15 years of experience in high-level administrative support. She specializes in managing executive-level assistants who provide meticulous, tailored services for her clients. Claire is known for her personalized, client-first approach and her ability to build strong relationships that are both professional and flexible. Her clients appreciate her expertise in handling everything from travel arrangements to high-profile event coordination, offering seamless, stress-free solutions.

Virtual Assistant Services in the UK: Helping Businesses Reclaim Time, Streamline Workflows and Focus on Strategy

Virtual assistant services in the UK are proving indispensable for entrepreneurs, executives, and growing businesses who need more than just administrative help. They deliver tailored support across industries ranging from executive-level scheduling and communication management to creative brand alignment and CRM optimization. Their relevance lies in specialization, with some focusing on legal, consultancy, or e-commerce, while others emphasize executive productivity, creative content, or scalable back-office operations. Their services provide measurable outcomes, from reducing administrative workload and improving efficiency to supporting brand growth and client communications. Ultimately, they enable businesses to reclaim time, streamline workflows, and focus on long-term strategy.

At Digital Reference, radical authenticity shapes how insight is shared, clear, grounded and directly tied to professional realities. This approach matters because it ensures every perspective is relevant, trustworthy, and built for sustainable results.

Uncover insights that turn knowledge into action. Explore more from Digital Reference:

In today's business environment, having the right virtual assistant support can be the difference between managing daily tasks and unlocking new opportunities for growth. Their services prove that efficiency and adaptability are no longer luxuries but central pillars of professional success. Just as they streamline operations and free time for leaders, you also need a trusted source of insight to guide every decision with clarity. Take your next step forward with practical strategies, trusted expertise, and research-driven insights, only here at Digital Reference.

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