UX Design Consultants in Australia to Watch

UX Design Consulting Services in Australia

Australia UX Experts to Know in 2025

Australia’s digital landscape is growing fast—and UX consultants are shaping how we experience it. Whether you're navigating the latest fintech platform in Sydney, designing inclusive health tech in Melbourne, or launching a fresh SaaS product from Brisbane, chances are a UX expert has influenced every interaction. The thing is—great UX is invisible until it's bad. But great UX strategy? That’s where these standout professionals shine.

At Digital Reference, we’ve spent months researching the best UX consultants across Australia. This list is not a popularity contest—it’s a curated collection of specialists who are driving user-centered innovation, accessibility, storytelling, and product growth across sectors. Some work independently, others run boutique agencies, and a few lead teams at rising studios. Each has a unique fingerprint on Australia’s UX scene in 2025.

Wondering how we put this list together? Our methodology includes interviews, case study analysis, review of public UX artifacts, team research, and long-term project tracking. And yes—we value real-world results more than flashy portfolios.

Now let’s meet the standout UX consultants to watch in 2025. 👇

Vicki Lane

Founder, Square V
LinkedIn | Square V

Vicki Lane is one of those rare UX leaders who moves between detail-oriented interface decisions and high-level digital strategy with ease. As the founder of Square V, she’s cultivated a consultancy known for accessible, evidence-based UX design with an emphasis on civic tech, health, and social impact projects.

Previously leading UX at large public sector orgs, Vicki launched Square V to offer consulting that integrates inclusive design, service blueprints, and user research in complex systems.

• 🔹 Co-designed Australia's first fully-accessible Medicare web portal‍
• 🔹 Specializes in cross-functional workshops with policy, tech, and design teams‍
• 🔹 A key voice in the Service Design Melbourne community‍
• 🔹 Brings content-first UX thinking to every stage of product development

Vicki’s ability to shift seamlessly between strategy and interaction design has made her an in-demand UX partner across government and not-for-profits. If you care about ethics in design, she’s someone to know.

Natalie Khoo

Founder, Avion Agency
LinkedIn | Avion Agency

Natalie Khoo is the founder of Avion Agency, a performance-driven content agency working across Australia, the US, and the UK. For over 15 years, she’s led teams that bring together UX design, SEO strategy, and editorial rigor to deliver content that demystifies complexity—especially in finance, health, education, and tech.

Natalie specializes in creating content that empowers people to make better decisions. Her work is grounded in plain language, accessibility, and performance-based UX writing, often in high-stakes industries like superannuation, SaaS, and health tech. She’s built content frameworks that span mobile and desktop, pioneered decision-support content systems, and led multi-continent teams through enterprise content redesigns.

🔹 Founder of a globally-operating agency delivering content strategy, SEO, and UX copy for major brands
🔹 Expert in content audits, optimization, and journey mapping
🔹 Leads bootcamps and upskills in-house teams in content design
🔹 Deep advocate for women’s experiences in the workplace, sharing her own story as a founder, twin mum, and Asian Australian entrepreneur

Natalie and her team at Avion don’t just write—they transform how organizations communicate, using content to drive understanding, engagement, and long-term impact.

Ruth Ellison

Principal Consultant, Propel Design
LinkedIn | Propel Design

A UX legend in Canberra’s govtech and accessibility scenes, Ruth Ellison brings decades of human-centered design experience to her work at Propel Design. With a career rooted in accessibility advocacy, she’s worked with departments from Defence to Digital Transformation Agency, shaping some of the most user-critical services in Australia.

Ruth is best known for her clarity in design systems, inclusive design audits, and building team capability in large orgs.

• 🔹 Spearheaded WCAG 2.2 audits for federal service portals
• 🔹 Former Head of Design at DTA, where she scaled UX practices nationally
• 🔹 Facilitator of inclusive design workshops across both public and private sector
• 🔹 Co-author of internal UX capability toolkits adopted by over 5 departments

Ruth’s deep domain knowledge in regulatory and policy contexts makes her an unmatched partner for complex digital transformation work.

Philippe Hong

Founder, Raw Studio
LinkedIn | Raw Studio

Philippe Hong is the creative force behind Raw Studio, a Sydney-based product design agency that’s rapidly gaining attention across APAC. With a background in interaction design and startup incubation, Philippe has turned Raw into a go-to UX agency for high-growth tech companies.

His studio has worked with startups and scale-ups across AI, edtech, fintech, and SaaS. Philippe’s expertise lies in fast iteration, lean UX, and product-led growth, helping founders move from MVP to Series A.

• 🔹 Led UX for a climate-tech app used by over 1M users globally
• 🔹 Known for his visual storytelling and high-fidelity prototype work
• 🔹 Runs a mentorship program for junior UX designers in Sydney
• 🔹 Helps tech startups map their product-market fit through UX sprints

Philippe’s team at Raw is known for beautiful interfaces, but it’s the product thinking behind them that’s truly driving impact.

Dr. Eunice Sari

CEO and Co-Founder, UX Indonesia
LinkedIn | UX Indonesia

Though based in Indonesia, Dr. Eunice Sari is a frequent collaborator on Australian UX projects, particularly in cross-cultural research and UX for emerging markets. She’s a global UX leader—founder of UX Indonesia, academic researcher, and consultant to UN agencies and major Australian orgs.

Eunice brings a rare blend of academic rigor and real-world UX consulting, helping products scale globally while remaining locally relevant.

🔹 Co-created UX maturity models now used by teams in ASEAN and Australia
🔹 Consults on cross-border UX research, especially for multilingual platforms
🔹 Led user testing on Australia-Indonesia health platforms during COVID
🔹 Active speaker at global UX events including CHI, UX Australia, and Interaction

Her work helps Australian teams build not just with accessibility in mind, but also cultural sensitivity, ethics, and design for underserved users.

John Isaac

Freelance UX Strategist & Educator
LinkedIn | John Isaac

John Isaac is the designer’s designer. A solo consultant and educator, John blends interaction design, systems thinking, and UX mentoring to guide product teams through big transitions—like MVP launches, redesigns, and accessibility overhauls.

John is also an in-demand speaker and workshop leader, known for his clear thinking and generous teaching style. He’s recently worked with several Sydney-based scale-ups to embed continuous discovery practices and evidence-led UX strategy.

🔹 Teaches UX strategy workshops through General Assembly and private bootcamps
🔹 Worked on an open-source design system adopted by 10+ Australian NGOs
🔹 Expert in tools like Figma, Maze, Optimal Workshop, and Hotjar
🔹 Coaches junior designers on portfolio storytelling and design critiques

John’s work lives at the intersection of thoughtful design and long-term product health.

Why These UX Consultants Matter in 2025

Australia’s UX scene is evolving—from better design systems to content-first strategies, enterprise research to lean startup sprints. What ties these consultants together isn’t just skill—it’s leadership. They’re shaping the way real users experience tech in Australia, from superannuation apps to government portals and AI-driven services.

Want to explore other UX hubs?

• UX Design Consulting Services in the USA
• UX Design Consulting Services in the UK
• UX Design Consulting Services in Canada

At Digital Reference, we track trends across the product and hiring ecosystem—so if you're building out your own UX strategy, we’ve got you.

These professionals represent the human face of digital innovation—and we’re excited to keep spotlighting those who bring clarity, inclusion, and creativity to UX in Australia.

Want help hiring one of these folks—or someone like them? We can help you craft UX teams that scale.