Led rebranding and digital positioning for Graphite brand
Director of Marketing
Graphite Solutions
July 2021 - May 2022
Summary
Amanda Wallman
Founder and Fractional CMO in Salt Lake City, UT, USA
Marketing leader with 13+ years of brand and growth experience across companies of every scale. I'm the founder of Alpine Edge Marketing, a fractional CMO and full-service agency where I help growth-stage brands build strategy and execute it, spanning paid media, brand positioning, and go-to-market planning. I believe great marketing starts with a strong foundation, not just more tactics. Off the clock, you'll find me on the ski slopes, chasing the same discipline and edge that drives my work.
About Amanda
Salt Lake City, UT, USA
Founder and Fractional CMO
Function Experience More information about Function Experience
57%
Marketing
29%
Revenue & Sales
14%
Strategy
Industry Experience More information about Industry Experience
57%
Advertising & Marketing
14%
Technology
14%
Nonprofit
14%
Consumer Products
Commitment Experience More information about Commitment Experience
57%
Employee
14%
Board Member
14%
Founder
14%
Fractional Executive
Accomplishments
Served as Board Member for Utah Women in Sales
Board Member
Utah Women in Sales
November 2019 - May 2022
Summary
Skills Demonstrated
Impact
Scaled agency partnerships team and grew YoY revenue 100%
Director of Agency Partnerships
Agility
June 2022 - November 2024
Summary
Skills Demonstrated
Impact
Built marketing consultancy delivering CMO-level strategies
Founder, Fractional CMO & Marketing Strategist
Alpine Edge Marketing
May 2025 - Present
Summary
Skills Demonstrated
Impact
Launched e-commerce operations across multi-channel sales
Head of Marketing
Bobelo
May 2020 - June 2021
Summary
Skills Demonstrated
Impact
Developed scalable marketing plans and strategic blueprints
Fractional CMO
Digital Artistry
January 2025 - May 2025
Summary
Skills Demonstrated
Impact
Managed full sales cycles and drove client growth in Utah
Agency Lead
Basis Technologies
October 2018 - April 2020
Summary
Skills Demonstrated
Impact
References
Amanda hasn't added any references yet
Experience
Graphite Solutions
Brand Marketing
Function: Marketing • Industry: Technology • Type: Employee
Utah Women in Sales
Business Strategy
Function: Strategy • Industry: Nonprofit • Type: Board Member
Agility
Partnerships
Function: Revenue & Sales • Industry: Advertising & Marketing • Type: Employee
Alpine Edge Marketing
Brand Strategy
Function: Marketing • Industry: Advertising & Marketing • Type: Founder
Bobelo
Digital Marketing
Function: Marketing • Industry: Consumer Products • Type: Employee
Digital Artistry
Marketing Operations
Function: Marketing • Industry: Advertising & Marketing • Type: Fractional Executive
Basis Technologies
Account Management
Function: Revenue & Sales • Industry: Advertising & Marketing • Type: Employee