Charley Baouamina

As Founder and Creative Director of The One Percent, I lead the strategic and creative vision of a luxury media platform dedicated to Ultra High Net Worth Individuals worldwide. My role encompasses editorial direction, luxury brand partnerships, content strategy and audience development across luxury travel, hospitality, real estate, yachting, automotive, fashion, aviation and fine wines and spirits. The platform connects leading luxury brands with a global community of more than 40,000 UHNW individuals.

As Founder and Creative Director of Charley SIGNATURE, I lead the agency’s global strategic and creative vision, specializing in luxury brand strategy, positioning, identity, storytelling and creative direction. I oversee international projects across luxury hospitality, real estate, branded residences, fashion, automotive and lifestyle, working with clients including Four Seasons, Mandarin Oriental, Dior, Gucci, Bvlgari, Aston Martin Residences, Lamborghini, Bentley, Rolls-Royce, St. Regis, Fairmont, Waldorf Astoria and Atlantis.

UNX Paris is a luxury fashion and lifestyle brand shaped by contemporary Parisian culture, refined design and a distinctive creative identity. Charley SIGNATURE developed a sophisticated brand universe for UNX Paris, bringing together strategic positioning, visual identity and creative direction to express a modern vision of luxury. The project reflects a balance of Parisian elegance, cultural relevance and contemporary aesthetics, creating a distinctive foundation for the brand’s international development.