Paid media consulting for lead generation
Founder and paid media consultant
ADdictive Digital
January 2020 - Present
Summary
I help businesses review and improve Google Ads and Meta campaigns, with a focus on lead quality and the enquiry-to-sale journey. My work includes account audits, campaign strategy and conversion tracking. I look beyond form submissions to how enquiries are qualified and what sales feedback shows. Before-and-after results. CRM sales agreed are not completed funded loans. Finance: https://addictivedigital.co.uk/a-finance-business-in-crisis/ Tutoring: https://addictivedigital.co.uk/a-tutoring-business-built-online/
Skills Demonstrated
Google Ads Account Audits Conversion Tracking
Impact
- Google Ads, Sep–Nov vs May–Jul 2024: qualifying-lead cost −43%; CRM sale-agreed cost −40%.
- Meta tutoring: 13.5× ROAS, May–Jul 2026. Before management fees and tuition delivery costs.