Founded a strategy-first healthcare marketing practice
Founder
Curiosity Consulting
June 2025 - Present
Summary
Founded Curiosity Consulting, a strategic marketing practice for health systems, rural hospitals, physician groups, nonprofits, and mission-driven organizations. Lead marketing assessments, strategic plans, and roadmaps that get the strategy right before execution begins. Built the practice around the Curiosity Moment, a framework for reaching people when they shift from living with a problem to actively searching for help. Partner with trusted specialists for execution, so recommendations follow what will work, not what fills billable hours.
Skills Demonstrated
Strategic Marketing Healthcare Marketing Marketing Assessments Strategic Planning Audience Insight Positioning and Messaging
Impact
- Drove new-member enrollment to 3x the monthly target in a concierge practice’s first four months.
- Led a new company name, brand, and strategy to grow a firm beyond word of mouth in multiple markets.
- Developed multi-channel campaign rooted in deep audience work yielding significant # of leads & ROI.