Scaled Novatech from $5M to $100M+
Marketing & Communications Leader
NovaCopy / Novatech
September 2006 - September 2019
Summary
Helped scale Novatech/Novacopy from approximately $5M to more than $100M in revenue while leading marketing, brand, digital strategy and corporate communications. Led a team that executed growth and communications programs across the business, including sales support, digital initiatives, an employee intranet, internal social sharing and company newsletters, while partnering with HR to communicate across a 410-employee organization.
Skills Demonstrated
Marketing Strategy Brand Strategy Sales & Marketing Alignment Digital Strategy Growth Strategy Corporate Communications
Impact
- Helped scale company revenue from approximately $5M to $100M+.
- Delivered 21.89% revenue growth first year after the rebrand to Novatech.
- Generated 1.3M+ web visits and increased e-commerce performance by 275%.