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Laura Sauter

Laura Sauter

Founder, Brand Strategy and Design in Boston, MA, USA

Laura Sauter is an award-winning brand strategist and Founder of Brandworth. She helps founder-led and leadership-driven companies become more valuable through strategic branding, positioning, and marketing. Her strategy-first approach helps businesses navigate growth, leadership transitions, mergers and acquisitions, and market repositioning by aligning brand with business goals. Laura has advised organizations ranging from startups to Fortune 500 companies.

About Laura

Boston, MA, USA
Founder, Brand Strategy and Design
Brandworth™ Agency

Function Experience More information about Function Experience

50% Marketing
25% Strategy
25% Design

Industry Experience More information about Industry Experience

50% Professional Services
25% Advertising & Marketing
25% Financial Services

Commitment Experience More information about Commitment Experience

75% Consultant
25% Entrepreneur

Accomplishments

Positioning an Interior Design Firm for Acquisition

Brand Strategist and Brand Designer
Agency Bel
June 2021 - June 2022

Summary

Partnered with a 20-year-old architecture and design firm to clarify its market positioning, modernize its identity, refine messaging, and strengthen its overall brand in preparation for a future transaction.

Leading the Rebrand of Brandworth (formerly Agency Bel)

Founder & Principal Brand Strategist
Brandworth™ Agency
May 2026 - Present

Summary

Led the strategic repositioning and rebranding of a 24-year-old branding consultancy, redefining its positioning from a creative agency to a strategy-led advisory focused on helping businesses increase enterprise value through branding, positioning, and marketing. The engagement included market research, naming evaluation, messaging architecture, website strategy, SEO, AI discoverability, thought leadership, and a complete visual identity refresh.

Building a National Brand for a Founder-Led CPA Accounting Firm

Brand Strategist and Designer
Agency Bel
March 2025 - July 2025

Summary

Guided a founder-led professional services firm through strategic positioning, messaging, visual identity, and digital marketing to support expansion from a local consultancy into a nationally recognized brand.

Enterprise Branding for Fidelity Investments

Creative Director / Environmental Graphic Design
Agency Bel
February 2007 - February 2008

Summary

Hired by Gensler / Boston and the 585 group to lead branding and environmental communications initiatives supporting more than 80 Fidelity Investor Centers nationwide, collaborating with multidisciplinary teams to create a consistent customer experience across physical locations.

References

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Experience

Agency Bel

Business Strategy

Partnered with a 20-year-old architecture and design firm to clarify its market positioning, modernize its identity, refine messaging, and strengthen its overall brand in preparation for a future transaction.

Brandworth™ Agency

Brand Marketing

Led the strategic repositioning and rebranding of a 24-year-old branding consultancy, redefining its positioning from a creative agency to a strategy-led advisory focused on helping businesses increase enterprise value through branding, positioning, and marketing. The engagement included market research, naming evaluation, messaging architecture, website strategy, SEO, AI discoverability, thought leadership, and a complete visual identity refresh.

Agency Bel

Brand Marketing

Guided a founder-led professional services firm through strategic positioning, messaging, visual identity, and digital marketing to support expansion from a local consultancy into a nationally recognized brand.

Agency Bel

Design Systems

Hired by Gensler / Boston and the 585 group to lead branding and environmental communications initiatives supporting more than 80 Fidelity Investor Centers nationwide, collaborating with multidisciplinary teams to create a consistent customer experience across physical locations.

Skills

Brand Strategy Brand Positioning Executive Facilitation Messaging Identity Design marketing Naming Marketing Strategy AI Search Optimization Website Strategy Digital Marketing Leadership Coaching Environmental Branding placemaking Design Leadership Stakeholder Management Corporate Communications