Magda Salazar

Founded By the Numbers: Understanding the Impact and Progress of Latino Journalists in North Texas — an independently designed and funded research initiative documenting the professional experience and industry outlook of Latino journalists in the Dallas-Fort Worth media market, launching at the national NAHJ conference.

Served as executive communications and operations partner to the CEO of a culinary workforce initiative — providing program development and executive presence support for the organization's mission while balancing operational requirements across the founder's for-profit concepts. Built documentation systems, team alignment, and program roadmaps the organization needed to function consistently, developed unified executive messaging that connected mission to business operations, and supported a community fundraising campaign that generated five media placements across print and television.

Implemented the chapter's first formal technology and financial infrastructure — including BetterUnite for membership management, QuickBooks for financial oversight, and a redesigned website — and formally defined a three-pillar member engagement framework that strengthened programming consistency and community impact. This operational foundation supported the chapter's recognition as the 2023 NAHJ National Chapter Cup recipient.

Built the district-level digital event marketing and communications strategy that served as the external communications model for Federal Reserve System-wide Cvent adoption — influencing standards, best practices, and implementation across all 12 district offices.