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Magda Salazar

Magda Salazar

Strategic Comms & Operations | Founder @ By the Numbers DFW in Dallas, TX, USA

No bio available at this time.

About Magda

Dallas, TX, USA
Strategic Comms & Operations | Founder @ By the Numbers DFW

Function Experience More information about Function Experience

50% Operations
25% Academia & Research
25% Product

Industry Experience More information about Industry Experience

50% Media
25% Financial Services
25% Non-profit

Commitment Experience More information about Commitment Experience

25% Board Member
25% Founder
25% Employee
25% Fractional Executive

Accomplishments

Left HCDFW Operationally Stronger and Nationally Recognized

President
Hispanic Communicators DFW
January 2022 - December 2023

Summary

Implemented the chapter's first formal technology and financial infrastructure — including BetterUnite for membership management, QuickBooks for financial oversight, and a redesigned website — and formally defined a three-pillar member engagement framework that strengthened programming consistency and community impact. This operational foundation supported the chapter's recognition as the 2023 NAHJ National Chapter Cup recipient.

Founded Research Initiative on Latino Journalists

Project Founder & Program Manager
Independent Research Initiative
January 2023 - Present

Summary

Founded By the Numbers: Understanding the Impact and Progress of Latino Journalists in North Texas — an independently designed and funded research initiative documenting the professional experience and industry outlook of Latino journalists in the Dallas-Fort Worth media market, launching at the national NAHJ conference.

Drove Digital Event Strategy and Cvent at the Dallas Fed

Product Manager, Cvent & E-Marketing
Federal Reserve Bank of Dallas
January 2011 - December 2019

Summary

Built the district-level digital event marketing and communications strategy that served as the external communications model for Federal Reserve System-wide Cvent adoption — influencing standards, best practices, and implementation across all 12 district offices.

Re-designed Operations for a Culinary Workforce Program

Fractional COO
Culinary Program
August 2023 - May 2025

Summary

Served as executive communications and operations partner to the CEO of a culinary workforce initiative — providing program development and executive presence support for the organization's mission while balancing operational requirements across the founder's for-profit concepts. Built documentation systems, team alignment, and program roadmaps the organization needed to function consistently, developed unified executive messaging that connected mission to business operations, and supported a community fundraising campaign that generated five media placements across print and television.

References

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Experience

Hispanic Communicators DFW

Program Management (PMO)

Implemented the chapter's first formal technology and financial infrastructure — including BetterUnite for membership management, QuickBooks for financial oversight, and a redesigned website — and formally defined a three-pillar member engagement framework that strengthened programming consistency and community impact. This operational foundation supported the chapter's recognition as the 2023 NAHJ National Chapter Cup recipient.

Independent Research Initiative

Academic Research

Founded By the Numbers: Understanding the Impact and Progress of Latino Journalists in North Texas — an independently designed and funded research initiative documenting the professional experience and industry outlook of Latino journalists in the Dallas-Fort Worth media market, launching at the national NAHJ conference.

Federal Reserve Bank of Dallas

Product Strategy

Built the district-level digital event marketing and communications strategy that served as the external communications model for Federal Reserve System-wide Cvent adoption — influencing standards, best practices, and implementation across all 12 district offices.

Culinary Program

Business Operations

Served as executive communications and operations partner to the CEO of a culinary workforce initiative — providing program development and executive presence support for the organization's mission while balancing operational requirements across the founder's for-profit concepts. Built documentation systems, team alignment, and program roadmaps the organization needed to function consistently, developed unified executive messaging that connected mission to business operations, and supported a community fundraising campaign that generated five media placements across print and television.

Skills

Community Engagement Nonprofit Operations Program Design Bilingual Communications Technology Implementation Operations and Logistics Research Design Project Management Program Management Journalism Data and Research Advocacy Product Strategy Stakeholder Communications Training and Adoption Cvent Change Management Communications Strategy Executive Communications Operations Management Program Development Stakeholder Engagement Mission-driven Business Development