Served on Kellogg Women's Leadership Advisory Council
Member
Northwestern University
September 2018 - September 2020
Summary
Michelle Read
Chief Marketing Officer in Ann Arbor, MI, USA
No bio available at this time.
About Michelle
Ann Arbor, MI, USA
Chief Marketing Officer
Function Experience More information about Function Experience
75%
Marketing
10%
Strategy
10%
Revenue & Sales
5%
Communications
Industry Experience More information about Industry Experience
55%
Technology
10%
Education
10%
Advertising & Marketing
10%
Consumer Packaged Goods (CPG)
10%
Nonprofit
5%
Pharmaceuticals
Commitment Experience More information about Commitment Experience
80%
Employee
5%
Board Member
5%
Consultant
5%
Keynote Speaker
5%
Facilitator
Accomplishments
Managed marketing campaigns across 12 CPG brands
Account Executive
Momentum Worldwide
January 2005 - January 2008
Summary
Skills Demonstrated
Impact
Increased DeVry student leads by 21% in 4 months
Sr. Strategic Analyst
DeVry University
July 2009 - March 2011
Summary
Skills Demonstrated
Impact
Built team of experts to launch ad product solutions
Global Industry Development Lead
Google
January 2013 - January 2016
Summary
Skills Demonstrated
Impact
Increased pitch size 137% y/y and pitch rate 14%
Global Industry Development Lead
Google
July 2013 - July 2016
Summary
Skills Demonstrated
Impact
Increased product newsletter reach to 100% of salesforce
Global Industry Development Lead
Google
August 2014 - April 2015
Summary
Skills Demonstrated
Impact
Drove 50% y/y ad revenue growth across 14 ad products
Global Head of Internal Product Marketing
Google
July 2016 - March 2017
Summary
Skills Demonstrated
Impact
Created CRM and segmentation strategy for WhiteWave
Sr. Strategic Analyst
WhiteWave
June 2009 - March 2011
Summary
Skills Demonstrated
Impact
Developed digital media plans and website strategies
Senior Strategic Analyst
Digitas
January 2009 - January 2011
Summary
Skills Demonstrated
Impact
Developed marketing collateral and hosted C-level events
Senior Account Planner
Google
January 2011 - January 2013
Summary
Skills Demonstrated
Impact
Drove 61% y/y increase in Google brand revenue
Global Industry Development Lead
Google
July 2013 - September 2016
Summary
Skills Demonstrated
Impact
Provided pro-bono marketing consulting for Taproot
Marketing Manager
Taproot Foundation
September 2009 - September 2013
Summary
Skills Demonstrated
Impact
Developed integrated marketing plans for Kraft & Allergan
Account Executive
Kraft
January 2006 - December 2008
Summary
Skills Demonstrated
Impact
Led global brand marketing strategy and team
Global Head of Marketing, Go-to-Market and Sales Enablement
Google
January 2024 - September 2024
Summary
Skills Demonstrated
Impact
Delivered keynotes for American Marketing Association
Keynote Speaker
American Marketing Association
January 2013 - January 2016
Summary
Skills Demonstrated
Impact
Increased Allergan unit sales by 20% on $3M budget
Account Executive
Allergan
January 2006 - December 2008
Summary
Skills Demonstrated
Impact
Led global marketing comms across HR functions
Global Head of Marketing Strategy, People Operations
Google
January 2018 - January 2023
Summary
Skills Demonstrated
Impact
Simplified Google ad product portfolio by 60%
Global Industry Development Lead
Google
June 2014 - November 2015
Summary
Skills Demonstrated
Impact
Launched global campaigns to enable sales revenue
Global Head of Internal Product Marketing
Google
January 2016 - January 2017
Summary
Skills Demonstrated
Impact
Led Women@Google Ann Arbor and organized state summit
Leader
Women@Google
September 2015 - September 2018
Summary
Skills Demonstrated
Impact
References
Michelle hasn't added any references yet
Experience
Northwestern University
Growth Strategy
Function: Strategy • Industry: Education • Type: Board Member
Momentum Worldwide
Marketing Operations
Function: Marketing • Industry: Advertising & Marketing • Type: Employee
DeVry University
Digital Marketing
Function: Marketing • Industry: Education • Type: Employee
Revenue Enablement
Function: Revenue & Sales • Industry: Technology • Type: Employee
Product Marketing
Function: Marketing • Industry: Technology • Type: Employee
Internal Communications
Function: Communications • Industry: Technology • Type: Employee
Product Marketing
Function: Marketing • Industry: Technology • Type: Employee
WhiteWave
CRM Marketing
Function: Marketing • Industry: Consumer Packaged Goods (CPG) • Type: Employee
Digitas
Digital Marketing
Function: Marketing • Industry: Advertising & Marketing • Type: Employee
Brand Marketing
Function: Marketing • Industry: Technology • Type: Employee
Revenue Enablement
Function: Revenue & Sales • Industry: Technology • Type: Employee
Taproot Foundation
Brand Marketing
Function: Marketing • Industry: Nonprofit • Type: Consultant
Kraft
Brand Marketing
Function: Marketing • Industry: Consumer Packaged Goods (CPG) • Type: Employee
Brand Marketing
Function: Marketing • Industry: Technology • Type: Employee
American Marketing Association
Brand Marketing
Function: Marketing • Industry: Nonprofit • Type: Keynote Speaker
Allergan
Digital Marketing
Function: Marketing • Industry: Pharmaceuticals • Type: Employee
Marketing Operations
Function: Marketing • Industry: Technology • Type: Employee
Brand Strategy
Function: Marketing • Industry: Technology • Type: Employee
Product Marketing
Function: Marketing • Industry: Technology • Type: Employee
Women@Google
Go-to-Market (GTM) Strategy
Function: Strategy • Industry: Technology • Type: Facilitator