Rebecca Rausch

Chula’s came to us before the restaurant had fully defined its brand. I worked collaboratively with the founders (Father, Mother, Daughter) to curate the name, but the real impact came from shaping the unique messaging, positioning and personality behind their family restaurant concept. Together, we created the logo, brand identity and all digital & print materials, signage+. The pre-opening campaigns built strong community interest before the doors even opened. Since May 26, Chula’s has been packed nightly and has already expanded into lunch and catering, both far ahead of plan.

NuSource Financial came to me frustrated by inconsistent design, frequent errors and a brand that lacked cohesion. What began as on-call support quickly became a long-term retainer. We create and distribute a monthly newsletter, repurposing it into ongoing campaigns. I unified the website, sales collateral, trade show materials, mailers and promotions under one clear brand system and custom messaging. The company grew from roughly $30 million and later sold for $100 million. We remain part of the team, supporting continued growth through organic marketing.

Minnesota School of Beauty came to me with declining enrollment and the real possibility of closing. After several poor experiences with unreliable designers, I was their last-ditch effort. I rebuilt the logo, website and messaging, then launched a consistent organic social strategy. Today, classes have waiting lists, the school is growing significantly, and the owners report earning $8 for every $1 invested with us. No paid advertising, just cohesive branding, professional design and organic marketing executed consistently.

Becker Arena Products brought me in when growth had stalled and the reason was unclear. I found 25 product lines operating with inconsistent branding, messaging and design, which weakened trust and hid the strength of the parent company. I unified every brand under one clear system across all platforms. Recognition, confidence and sales grew rapidly. Within three years, Becker moved into a major new facility and was acquired by Athletica, allowing the owners to retire comfortably.