Lifted trial-to-paid conversion from 35% to 49% at Touch Stay
Summary
Engaged as fractional CPO to restructure product strategy and operations for a B2B SaaS hospitality-tech company. Rebuilt the product operating system from roadmap through delivery. Results: trial-to-paid conversion from 35% to 49%, onboarding completion from 52% to 81%, time-to-activation from 3.5 days to 1.2 days. Introduced AI-native workflows that automated 40% of manual guest-communication setup. Aligned cross-functional teams around activation, retention, and revenue metrics.