Stefanie Curtis

Function: Strategy • Industry: Consumer Products • Type: Subject Matter Expert (SME) or Expert

Function: Strategy • Industry: Retail • Type: Entrepreneur

As President of the Board of the Craft Council of British Columbia (CCBC), I provide leadership in board governance and partner with the Executive Director on strategic planning and financial oversight. I represent the organization to members, artists, and the broader arts community, supporting CCBC's mission to advance BC's contemporary craft sector since 1973 through its public gallery and social enterprise shop on Granville Island.

As Co-Founder and CEO of Pace Creative Group Ltd. (now Pace Strategy Group), I grew the company from a marketing communications agency into a women-owned, employee-owned business consulting firm, achieving over 20% annual growth and scaling the team to 24. I align marketing with business goals to drive revenue for B2B clients in technical and regulated markets like manufacturing, mining, utilities, and defense, including Siemens, BD, Schneider Electric, and E*Trade. By reinvesting profits, I diversified services, created new revenue streams, and served as a fractional CMO for companies.

Function: Strategy • Industry: Technology • Type: Advisor

As Interim CMO, I led a marketing transformation for BioXcellerator, an $18M stem cell therapy company moving from start-up to scale-up. Working directly with the CEO, I restructured the marketing function, defined team roles and responsibilities, and built the infrastructure to drive predictable demand. Delivered a full marketing assessment, a scale-up roadmap, and an ROI-driven strategy for treatment launches, while aligning US and Colombian teams behind a 40% year-over-year revenue growth target.

Function: Strategy • Industry: Healthcare & Medical • Type: Board Member

Volunteer mentor with WeBC (formerly Women's Enterprise Centre of BC) since 2018. WeBC is a leading business resource for BC women entrepreneurs, offering loans, training, advisory services, and an award-winning mentoring program. Through One-to-One Mentoring, I work with women in the early stages of business over six-month mentorships, acting as a sounding board on strategy, sales, marketing, and growth. I draw on experience co-founding and scaling three companies to help mentees build confidence and make stronger business decisions.

Mentor in the UBC Young Women in Business (YWiB) BLOSSOM Mentorship Program since 2017. The application-based program pairs undergraduate students from all faculties with experienced industry professionals for one-on-one mentorship through the academic year. I help students build confidence, communication, and networking skills, plan their career paths, and work through challenges such as imposter syndrome. As a UBC Sauder alumna and three-time company co-founder, I share practical experience in business leadership and entrepreneurship.

Co-founded TBA Digital, a Vancouver agency turning complex ideas into video, animation, websites, interactive exhibits, and applications. As COO, I built the agency's operating infrastructure, oversaw the project management, HR, design, and operations teams, and led business development to drive growth. Grew a client base of US and global enterprise brands pursuing category leadership, including EMC, RSA, Salesforce, Trend Micro, GE, Pearson, Aetna, Abbott, Allergan, Galderma, and Neutrogena.

Co-founded Red Label Communications, a Vancouver marketing communications agency serving B2B resource and industrial companies across Canada. As COO, I built the agency's operating infrastructure, designed its recruitment, HR, and performance evaluation systems, and led business development to build awareness and revenue. Expanded operations into Calgary and Toronto and grew a client base of publicly traded mining and energy companies, from exploration firms to industry leaders such as Goldcorp and Silver Wheaton.