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Stefanie Curtis

Stefanie Curtis

Founder in North America

Stefanie Curtis is CEO and Founding Partner of Pace Strategy Group, a women-owned, employee-owned B2B consulting firm based in North America. She partners with a handful of mid-sized and mature companies in manufacturing, mining, utilities, and defense to align marketing investment with measurable revenue outcomes and treat marketing as a business discipline. With 3x exits and two decades of building and scaling marketing agencies, Stefanie brings commercial rigor, sector fluency, and direct, no-nonsense leadership to complex, technical, regulated industries.

About Stefanie

North America
Founder

Function Experience More information about Function Experience

42% Strategy
25% Operations
17% Marketing
8% HR & People
8% Revenue & Sales

Industry Experience More information about Industry Experience

25% Advertising & Marketing
25% Healthcare & Medical
17% Education
8% Consumer Products
8% Technology
8% Retail
8% Arts, Entertainment & Music

Commitment Experience More information about Commitment Experience

25% Entrepreneur
25% Founder
17% Board Member
8% Subject Matter Expert (SME) or Expert
8% Interim Executive
8% Advisor
8% Business Coach

Accomplishments

Mentor for UBC YWiB BLOSSOM Program

Mentor
UBC YWiB BLOSSOM Mentorship Program
November 2017 - September 2019

Summary

Mentor in the UBC Young Women in Business (YWiB) BLOSSOM Mentorship Program since 2017. The application-based program pairs undergraduate students from all faculties with experienced industry professionals for one-on-one mentorship through the academic year. I help students build confidence, communication, and networking skills, plan their career paths, and work through challenges such as imposter syndrome. As a UBC Sauder alumna and three-time company co-founder, I share practical experience in business leadership and entrepreneurship.

Expanded agency to 4 territories and 40 staff

Co-Founder + COO
TBA Digital
January 2008 - January 2013

Summary

Co-founded TBA Digital, a Vancouver agency turning complex ideas into video, animation, websites, interactive exhibits, and applications. As COO, I built the agency's operating infrastructure, oversaw the project management, HR, design, and operations teams, and led business development to drive growth. Grew a client base of US and global enterprise brands pursuing category leadership, including EMC, RSA, Salesforce, Trend Micro, GE, Pearson, Aetna, Abbott, Allergan, Galderma, and Neutrogena.

Workshop Host and Mentor for Accelerator Program

Workshop and Mentor
Morrisette Entrepreneurship
January 2023 - Present

Summary

Led marketing transformation for $18M company

Interim Chief Marketing Officer
BioXcellerator
January 2024 - February 2025

Summary

As Interim CMO, I led a marketing transformation for BioXcellerator, an $18M stem cell therapy company moving from start-up to scale-up. Working directly with the CEO, I restructured the marketing function, defined team roles and responsibilities, and built the infrastructure to drive predictable demand. Delivered a full marketing assessment, a scale-up roadmap, and an ROI-driven strategy for treatment launches, while aligning US and Colombian teams behind a 40% year-over-year revenue growth target.

Board Advisor at NovaSonix Healthcare Inc.

Member of the Board of Advisors
NovaSonix Healthcare Inc.
January 2024

Summary

Drove 20%+ annual growth and scaled team to 24

Co-Founder + CEO
Pace Creative Group Ltd.
January 2013 - Present

Summary

As Co-Founder and CEO of Pace Creative Group Ltd. (now Pace Strategy Group), I grew the company from a marketing communications agency into a women-owned, employee-owned business consulting firm, achieving over 20% annual growth and scaling the team to 24. I align marketing with business goals to drive revenue for B2B clients in technical and regulated markets like manufacturing, mining, utilities, and defense, including Siemens, BD, Schneider Electric, and E*Trade. By reinvesting profits, I diversified services, created new revenue streams, and served as a fractional CMO for companies.

Advisor for IQ Commercial Program

Advisor
IQ Commercial Program
January 2026 - January 2027

Summary

Mentor at Women's Enterprise Centre of BC

Mentor
Women's Enterprise Centre of BC
May 2018 - September 2020

Summary

Volunteer mentor with WeBC (formerly Women's Enterprise Centre of BC) since 2018. WeBC is a leading business resource for BC women entrepreneurs, offering loans, training, advisory services, and an award-winning mentoring program. Through One-to-One Mentoring, I work with women in the early stages of business over six-month mentorships, acting as a sounding board on strategy, sales, marketing, and growth. I draw on experience co-founding and scaling three companies to help mentees build confidence and make stronger business decisions.

Tech Start-up Mentor at Futurpreneur Canada

Mentor
Futurpreneur Canada
June 2018 - Present

Summary

Expanded marcom agency to Calgary and Toronto

Co-Founder + COO
Red Label Communication
January 2006 - January 2013

Summary

Co-founded Red Label Communications, a Vancouver marketing communications agency serving B2B resource and industrial companies across Canada. As COO, I built the agency's operating infrastructure, designed its recruitment, HR, and performance evaluation systems, and led business development to build awareness and revenue. Expanded operations into Calgary and Toronto and grew a client base of publicly traded mining and energy companies, from exploration firms to industry leaders such as Goldcorp and Silver Wheaton.

President of the Board at BC Craft Council

President of the Board
BC Craft Council
September 2014 - Present

Summary

As President of the Board of the Craft Council of British Columbia (CCBC), I provide leadership in board governance and partner with the Executive Director on strategic planning and financial oversight. I represent the organization to members, artists, and the broader arts community, supporting CCBC's mission to advance BC's contemporary craft sector since 1973 through its public gallery and social enterprise shop on Granville Island.

References

Stefanie hasn't added any references yet

Experience

UBC YWiB BLOSSOM Mentorship Program

Leadership Coaching

Mentor in the UBC Young Women in Business (YWiB) BLOSSOM Mentorship Program since 2017. The application-based program pairs undergraduate students from all faculties with experienced industry professionals for one-on-one mentorship through the academic year. I help students build confidence, communication, and networking skills, plan their career paths, and work through challenges such as imposter syndrome. As a UBC Sauder alumna and three-time company co-founder, I share practical experience in business leadership and entrepreneurship.

TBA Digital

Business Operations

Co-founded TBA Digital, a Vancouver agency turning complex ideas into video, animation, websites, interactive exhibits, and applications. As COO, I built the agency's operating infrastructure, oversaw the project management, HR, design, and operations teams, and led business development to drive growth. Grew a client base of US and global enterprise brands pursuing category leadership, including EMC, RSA, Salesforce, Trend Micro, GE, Pearson, Aetna, Abbott, Allergan, Galderma, and Neutrogena.

Morrisette Entrepreneurship

Growth Strategy

Function: Strategy • Industry: Consumer Products • Type: Subject Matter Expert (SME) or Expert

BioXcellerator

Marketing Operations

As Interim CMO, I led a marketing transformation for BioXcellerator, an $18M stem cell therapy company moving from start-up to scale-up. Working directly with the CEO, I restructured the marketing function, defined team roles and responsibilities, and built the infrastructure to drive predictable demand. Delivered a full marketing assessment, a scale-up roadmap, and an ROI-driven strategy for treatment launches, while aligning US and Colombian teams behind a 40% year-over-year revenue growth target.

NovaSonix Healthcare Inc.

Corporate Strategy

Function: Strategy • Industry: Healthcare & Medical • Type: Board Member

Pace Creative Group Ltd.

Sales Development

As Co-Founder and CEO of Pace Creative Group Ltd. (now Pace Strategy Group), I grew the company from a marketing communications agency into a women-owned, employee-owned business consulting firm, achieving over 20% annual growth and scaling the team to 24. I align marketing with business goals to drive revenue for B2B clients in technical and regulated markets like manufacturing, mining, utilities, and defense, including Siemens, BD, Schneider Electric, and E*Trade. By reinvesting profits, I diversified services, created new revenue streams, and served as a fractional CMO for companies.

IQ Commercial Program

Go-to-Market (GTM) Strategy

Function: Strategy • Industry: Technology • Type: Advisor

Women's Enterprise Centre of BC

Business Strategy

Volunteer mentor with WeBC (formerly Women's Enterprise Centre of BC) since 2018. WeBC is a leading business resource for BC women entrepreneurs, offering loans, training, advisory services, and an award-winning mentoring program. Through One-to-One Mentoring, I work with women in the early stages of business over six-month mentorships, acting as a sounding board on strategy, sales, marketing, and growth. I draw on experience co-founding and scaling three companies to help mentees build confidence and make stronger business decisions.

Futurpreneur Canada

Business Strategy

Function: Strategy • Industry: Retail • Type: Entrepreneur

Red Label Communication

Business Operations

Co-founded Red Label Communications, a Vancouver marketing communications agency serving B2B resource and industrial companies across Canada. As COO, I built the agency's operating infrastructure, designed its recruitment, HR, and performance evaluation systems, and led business development to build awareness and revenue. Expanded operations into Calgary and Toronto and grew a client base of publicly traded mining and energy companies, from exploration firms to industry leaders such as Goldcorp and Silver Wheaton.

BC Craft Council

Business Operations

As President of the Board of the Craft Council of British Columbia (CCBC), I provide leadership in board governance and partner with the Executive Director on strategic planning and financial oversight. I represent the organization to members, artists, and the broader arts community, supporting CCBC's mission to advance BC's contemporary craft sector since 1973 through its public gallery and social enterprise shop on Granville Island.

Education

UBC Sauder School of Business

Bachelor of Commerce in Marketing & HR , Brand Marketing

2024 - 2026

Skills

Mentorship Career Coaching Leadership Development Confidence Building Women's Leadership Active Listening Enterprise Sales Team Scaling Demand Generation Cross-functional Leadership Process Design Regulated Markets Time management Campaign strategy Marketing strategy Market analysis Business strategy Human Resources Change Management Budget Management Marketing Analytics CRM Implementation Marketing Roadmap Fractional CMO Revenue Growth Business Consulting Financial Stewardship Strategic Partnerships Culture Building Entrepreneurship Business Planning Growth Planning Wealth Management Founder Advisory Business Growth Business Development Performance Management Recruitment Operations Management B2B Marketing Client Relationship Board Governance Nonprofit Leadership Stakeholder Engagement Arts Advocacy Social Enterprise Community Building