UX Design Consultants in Dallas to Watch for in 2025
Dallas UX Experts to Know in 2025
Dallas has always had a reputation for being an economic powerhouse. With its deep roots in tech, healthcare, logistics, and energy, the city is home to not just corporate giants, but also a fast-growing community of startups and product-focused businesses. But behind every intuitive SaaS dashboard, app, or consumer portal in Dallas is someone quietly shaping the way users interact with digital experiences: the UX consultant.
At Digital Reference, we believe great UX design doesn't just come from good tools—it comes from great people. That's why we’ve compiled a curated list of Dallas-based UX design consultants you should absolutely keep your eye on in 2025.
Some of these folks are freelancers and studio founders, while others work with agencies or consult in a solo capacity. But each one shares a deep commitment to human-centered design and an ability to tackle messy, real-world challenges through thoughtful digital solutions.
Wondering how we chose these individuals? Our methodology was comprehensive: At Digital Reference, we combine research, interviews, portfolio reviews, and a strong filter for local relevance and demonstrated impact. Our team looked at dozens of UX professionals in the Dallas area and focused on those who:
- Have an active consulting or studio presence
- Demonstrate a clear, user-first philosophy
- Have worked with notable brands or delivered meaningful product outcomes
- Are influencing how UX is evolving in Dallas and beyond
Ready to meet them?
Mads Soegaard
If you’re in Dallas and learning UX design online, chances are you’ve crossed paths with Mads Soegaard. As the Founder and Co-CEO of the Interaction Design Foundation (IxDF), Mads has built one of the most recognized UX learning platforms in the world—with a footprint that runs deep through the Dallas UX community.
📍 Why Mads is essential to watch in 2025:
- Helps professionals break into UX through accessible online learning.
- Trusted by Google, NASA, and Adobe to train design talent.
- Focuses on timeless design skills that AI can’t replicate.
- Built a global network of 250+ design leaders across industries.
- Provides career growth tools for local Dallas career-switchers.
💬 "UX and human-centered design is where technology meets humanity. When you master these skills, you don’t just adapt to the future—you shape it."
Michael Rossi
Michael Rossi is a UX powerhouse who’s equally fluent in enterprise-scale design systems and startup MVPs. With over 14 years in the field, Michael leads Push Refresh, a Dallas-based consultancy that brings structure, clarity, and elegance to complex UX challenges.
📍 Why Michael is essential to watch in 2025:
- 14+ years of UX design from startups to Fortune 100 clients.
- Founder of Push Refresh, helping teams simplify and scale UX.
- Deep skills in wireframing, prototyping, and research.
- Brings precision and mentorship to fast-moving product teams.
- Known for his ability to translate UX strategy into real outcomes.
💬 "Michael has the rare ability to lead UX strategy while also executing every pixel with care."
If you’re building a product in Dallas and need someone who understands design systems, UX research, and what it takes to build something that lasts—Rossi is your guy.
Dev Gupta
Dev Gupta runs NotDev, a Dallas-based UX design studio with a clear and punchy point of view: less meetings, more making. With nearly two decades of consulting experience, Dev's work spans Toyota, Google Maps, Gmail, and more—always bringing a mindset of iteration, responsiveness, and collaboration.
📍 Why Dev is essential to watch in 2025:
- Founder of NotDev, known for direct, iterative UX consulting.
- Worked with major brands like Twitter, DocuSign, and Box.
- Co-designs with clients via live screen-sharing sessions.
- Believes design should drive strategy—not the other way around.
- Thrives in chaotic, fast-moving product environments.
💬 "We know you’re hiring us because your house is on fire. We go in accepting that there will be chaos."
Dev's real-time design style and no-BS attitude are a refreshing break from over-structured, pitch-deck-heavy workflows. NotDev is where speed meets quality, and it’s become a go-to for Dallas tech leaders.
Chase Myers
Chase Myers is obsessively driven—his words, not ours—and that shows in everything he touches at Kaleo Design, a Dallas-based product design studio helping startups create MVPs and Fortune 500s tackle UX pain points.
📍 Why Chase is essential to watch in 2025:
- Co-founder of Kaleo Design, a top product design consultancy.
- Merges creativity, business goals, and analytics into UX design.
- Known for growth-focused thinking and sales funnel insights.
- Combines right- and left-brain approaches for holistic design.
- Works closely with startups looking to raise and scale quickly.
💬 "I discovered my perfect fit in UX and product design—a world where my superpowers converge."
Chase approaches product design like a business athlete: he’s ready to spar, sprint, or scale depending on what a team needs. Kaleo is now a favorite for Dallas companies needing lean UX leadership with measurable ROI.
Jordan Samson
With 10+ years across startups, agencies, and in-house leadership roles, Jordan Samson brings a grounded, empathetic style to UX design. He runs Studio Harmon, a boutique firm offering brand, UX, and product leadership to companies that want to ship beautiful, useful digital products.
📍 Why Jordan is essential to watch in 2025:
- Founder of Studio Harmon, specializing in end-to-end UX/UI.
- Blends branding, product, and user research seamlessly.
- Emphasizes craft, detail, and cohesive user journeys.
- Trusted by clients like SpotHero, BoomPop, and VendiBean.
- Passionate mentor and thoughtful design leader.
💬 "Details matter. Craft matters. Work hard and be nice to people."
Jordan’s strength lies in his ability to bring consistency and beauty to even the most complex product experiences. In Dallas' fast-growing design community, he’s both a leader and a guide for what holistic product design looks like.
Saja Noor
As the founder of Hatchr, Saja Noor is building something bold in Dallas: a product design firm that thrives on curiosity, collaboration, and creativity. Saja’s UX work spans healthtech, fintech, and nonprofit sectors, always grounded in purpose-driven strategy.
📍 Why Saja is essential to watch in 2025:
- Founder of Hatchr, a purpose-first product design studio.
- Leads with curiosity and user insight to guide creative direction.
- Strong presence in health, wellness, and impact-driven tech.
- Known for bringing warmth and empathy to collaborative projects.
- Mentors emerging UX talent across Dallas communities.
💬 "Design is about people first—and I never want to lose that lens."
Saja’s thoughtful approach reminds us that good UX is never just about aesthetics—it’s about impact. In a city that’s rapidly digitizing core services, her work ensures users don’t get left behind.
Why These UX Experts Matter—and Why Digital Reference Tracks Them
Whether you're scaling a SaaS product, leading an internal design system, or just trying to build something intuitive, these Dallas-based consultants represent the top tier of UX thinking and execution. They're as comfortable leading strategic vision as they are pushing pixels in Figma—and that kind of versatility is rare.
At Digital Reference, we’re committed to spotlighting the real people making digital products better. These consultants embody what we believe: that great UX is strategy, design, research, and empathy—all at once.
If you’re hiring, building, or learning in 2025, don’t just chase trends—connect with people like these who are doing the work and shaping what’s next.
Want to be featured? Or looking to hire?
Digital Reference connects companies to elite UX consultants and offers in-depth editorial content that elevates design leadership. Learn more about us here and reach out if you’d like to collaborate.
Let’s keep building great products—and the great people behind them.
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