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Cynthia Ferngren is an award-winning brand strategist, founder of BRANDSOL, and keynote speaker. She has built brands for Johnson & Johnson, Adobe, and Allergan, and works with funded consumer founders. She is a Forbes Business Council member and writes on brand strategy for Forbes and Senior Executive. Over 30 years she has led brand strategy, positioning, naming, and go-to-market for consumer, beauty, aesthetics, wellness, and technology brands. Through BRANDSOL she offers brand audits, strategy roadmaps, and full brand builds for founders ready to grow.
An Australian wellness brand needed to scale globally and position for acquisition. I repositioned it from a planner into a life-transformation brand and opened B2B corporate channels alongside DTC. Result: a multiple seven-figure business selling in 135+ countries, culminating in a successful acquisition.
A prescription acne gel sitting in last place. I repositioned it around an underserved segment, adult women with hormonal acne, with scientific messaging for dermatologists and a segmented national consumer campaign. Result: from last place to #1 in one year with a six-point market share increase.
Two first-time founders entered the crowded US skincare market with no guaranteed shelf space. I built a playful, Instagrammable brand and the "Live a Life Without Filters. You Be You." campaign with a digital-first, influencer-led launch. Result: sold out at Sephora nationwide within two weeks and named Teen Vogue's Best Acne Product of 2018.
Served as strategic lead for launching Peace Out Skincare, DwellBeing, GigUp, AltroSmart, Brochu Walker, and hundreds more, taking founders from positioning through go-to-market. My launch work led to a mentor seat at Make In LA, a hardware-focused incubator, and a place among Upwork's top 1% of earners.
Led brand and marketing strategy for PETRA, translating positioning into a full acquisition system across channels. The program built a pipeline of 40,000 investors, and the client publicly recommends Brandsol to anyone looking to take their company growth to the next level.
Founded Brandsol, a Los Angeles brand strategy and fractional CMO firm built on one law: you can't target your way into being loved. I have led more than 1,000 brand strategies across 25 years, from IBM, Johnson & Johnson, Dell Software, and Botox to funded startups, using my method, The Recognition Code. The work has earned 12 industry awards, a Forbes Business Council seat, a top 1% ranking among strategic consultants worldwide, and guided two startups to exits.
Served as strategic lead within J&J's medtech commercial brand strategy practice, carrying projects from insight mining and opportunity identification through strategy and activation. Elevated the Stratafix brand and improved STELARA One-Press training outcomes, navigating the complexity of a large organization while building trust across internal teams, clients, and vendors.
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An Australian wellness brand needed to scale globally and position for acquisition. I repositioned it from a planner into a life-transformation brand and opened B2B corporate channels alongside DTC. Result: a multiple seven-figure business selling in 135+ countries, culminating in a successful acquisition.
Function: Marketing • Industry: Advertising & Marketing • Type: Employee
Function: Marketing • Industry: Pharmaceuticals • Type: Employee
Function: Marketing • Industry: Pharmaceuticals • Type: Employee
A prescription acne gel sitting in last place. I repositioned it around an underserved segment, adult women with hormonal acne, with scientific messaging for dermatologists and a segmented national consumer campaign. Result: from last place to #1 in one year with a six-point market share increase.
Two first-time founders entered the crowded US skincare market with no guaranteed shelf space. I built a playful, Instagrammable brand and the "Live a Life Without Filters. You Be You." campaign with a digital-first, influencer-led launch. Result: sold out at Sephora nationwide within two weeks and named Teen Vogue's Best Acne Product of 2018.
Served as strategic lead for launching Peace Out Skincare, DwellBeing, GigUp, AltroSmart, Brochu Walker, and hundreds more, taking founders from positioning through go-to-market. My launch work led to a mentor seat at Make In LA, a hardware-focused incubator, and a place among Upwork's top 1% of earners.
Function: Marketing • Industry: Pharmaceuticals • Type: Employee
Function: Strategy • Industry: Consumer Packaged Goods (CPG) • Type: Consultant
Led brand and marketing strategy for PETRA, translating positioning into a full acquisition system across channels. The program built a pipeline of 40,000 investors, and the client publicly recommends Brandsol to anyone looking to take their company growth to the next level.
Function: Strategy • Industry: Healthcare & Medical • Type: Employee
Founded Brandsol, a Los Angeles brand strategy and fractional CMO firm built on one law: you can't target your way into being loved. I have led more than 1,000 brand strategies across 25 years, from IBM, Johnson & Johnson, Dell Software, and Botox to funded startups, using my method, The Recognition Code. The work has earned 12 industry awards, a Forbes Business Council seat, a top 1% ranking among strategic consultants worldwide, and guided two startups to exits.
Served as strategic lead within J&J's medtech commercial brand strategy practice, carrying projects from insight mining and opportunity identification through strategy and activation. Elevated the Stratafix brand and improved STELARA One-Press training outcomes, navigating the complexity of a large organization while building trust across internal teams, clients, and vendors.
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