Agentic AI platform ā WPP
Summary
Partnering with Star, I delivered an end-to-end, client-facing Marketing Platform, powered by AI brains for Creative, Media & Performance: šØ Integrated Design System (Figma) & API Gateway (Apigee) š¤ AI tools from IBM Watson, Google Gemini, Anthropic Claude & more š Custom-built 'Precious' Data Framework and Data Mart š AI-driven Intercom CX; delivering 92% CSAT and 52% Self-Service š° $40m Margin uplift in Year one (whilst still building platform!)
Skills Demonstrated
Impact
- 12% more new customers acquired
- 28% higher revenue
- 60% lower cost per acquisition