Building a Growth-Ready Marketing Function
Summary
Building and leading the marketing function for a fast-growing international logistics business In 2026, I joined Sprint Logistics as its fractional CMO, working directly with the founder and leadership team to build a more strategic and commercially aligned approach to marketing. My remit has spanned positioning and go-to-market strategy, brand and website development, content and demand generation, sales and marketing alignment, and building the foundations for longer-term growth. I’ve also helped bring greater structure to how marketing supports the wider commercial strategy, moving the b