Ian Adams

Led creative direction for the Tesco brand across multiple Central European markets, including the Czech Republic, Slovakia, Hungary, and Poland. Directed cross-market identity, campaign, and digital expression to deliver a consistent brand experience at retail scale. Partnered with regional marketing teams to translate the Tesco brand into market-specific creative while maintaining a coherent system across borders. Managed and mentored creative teams across brand, design, and content disciplines, setting standards for craft and execution throughout the region.

Completed two professional certifications through AIGA, the Professional Association for Design: the Emerging Technologies Certification and A Manager's Guide to Artificial Intelligence. The programs cover the application of emerging technology and AI within design leadership contexts, including team management, creative workflow integration, ethical considerations, and the strategic role of design in shaping how organizations adopt new technology.

Led brand and digital experience strategy for the relaunch of the Jeep Grand Wagoneer, the brand's return to the premium SUV category after a 30-year hiatus. Directed brand content across web, AR, content partnerships, and commerce touchpoints, shaping a unified narrative that translated the heritage of the nameplate into a modern, premium expression. Partnered with Stellantis brand and product teams to align creative direction with launch positioning, and oversaw a cross-disciplinary team across design, content, and emerging platforms.

Recognized across major international advertising and design awards over a 15-year creative career. Honors include 8× Art Directors Club (Gold, Silver, Bronze, Nominations), 5× Golden Drum (Design and Art Direction), 4× PIAF (Gold, Silver, Nominations), 3× Eurobest (Gold, Silver, Nomination), 2× Euro Effies (Gold, Silver), 2× Epica Awards (Silver), 1× Intercontinental Ad Cup (Best of Admaking), 1× American Advertising Federation Silver ADDY, and an AIGA Design Feature for photography in 2021. Work recognized across brand, design, art direction, and creative effectiveness.

Built the end-to-end brand and product system for AIQ (Athletic Intelligence Quotient), a sports cognitive assessment platform, delivering 10× ROI through cohesive brand and platform design. Defined the brand foundation, taxonomy, and visual identity. Designed the full product UX across five user roles, including GM/Head Coach, Academy Coach, Psychologist, Player, and Customer Success. Currently building the AI layer of the product through UX design and design strategy for the AIQ + Dashboard.