Karen Hynes

VP of Marketing, Fractional CMO in San Diego, CA, USA

Strategic and hands-on global marketing executive with 20+ years of experience building and scaling healthcare, digital health, medtech and consumer brands. Proven track record launching category-defining products, developing omnichannel growth strategies and driving measurable adoption across patient, provider and consumer audiences. Deep expertise in commercialization, lifecycle engagement, consumer acquisition and brand strategy in regulated healthcare environments. Known for combining executive-level strategy with hands-on execution – building growth engines, optimizing conversion funnels

About Karen

San Diego, CA, USA

VP of Marketing, Fractional CMO

Function Experience More information about Function Experience

70% Marketing

30% Strategy

Industry Experience More information about Industry Experience

70% Healthcare & Medical

10% Advertising & Marketing

10% Sports

10% Consumer Products

Commitment Experience More information about Commitment Experience

70% Employee

10% Founder

10% Board Member

10% Advisor

Accomplishments

Served as Advisory Board Member for LIGHT Helmets

Advisory Board Member

LIGHT HELMETS

January 2021 - Present

Summary

Skills Demonstrated

Impact

Served on Board of Directors for Soteria Precision Medicine

Board Member

SOTERIA Precision Medicine

January 2020 - Present

Summary

Skills Demonstrated

Impact

Led commercialization and launch for iLet Bionic Pancreas

Vice President of Commercial Operations / Vice President of Marketing

Beta Bionics

October 2022 - July 2026

Summary

Skills Demonstrated

Impact

Developed GTM strategies and rebranded LIGHT Helmets

CEO

HYNES Intl.

May 2021 - October 2022

Summary

Skills Demonstrated

Impact

Scaled digital leads and app conversion for InPen

Vice President of Marketing

COMPANION MEDICAL

January 2020 - July 2021

Summary

Skills Demonstrated

Impact

Directed global marketing & PR for Eversense CGM System

Director of Global Public Relations and Brand Marketing

SENSEONICS

January 2018 - January 2020

Summary

Skills Demonstrated

Impact

Managed brand marketing and launched Dexcom G6 CGM System

Senior Marketing Manager - Brand

DEXCOM

January 2015 - January 2018

Summary

Skills Demonstrated

Impact

Led branding, cancer center marketing, and sponsorships

Director of Marketing

UC SAN DIEGO HEALTH

January 2010 - January 2015

Summary

Skills Demonstrated

Impact

Directed marketing, PR, and physician recruitment

Director of Marketing, Public Relations and Physician Recruitment

ANTELOPE VALLEY HOSPITAL

January 2006 - January 2010

Summary

Skills Demonstrated

Impact

Managed client marketing accounts for consumer brands

Senior Account Manager

CENTRIC

January 2005 - January 2006

Summary

Skills Demonstrated

Impact

References

Karen hasn't added any references yet

Experience

LIGHT HELMETS

Business Strategy

Function: Strategy • Industry: Consumer Products • Type: Advisor

SOTERIA Precision Medicine

Corporate Strategy

Function: Strategy • Industry: Healthcare & Medical • Type: Board Member