Earned IAB Digital Media Sales Certification
Digital Strategy and Capability Manager
Interactive Advertising Bureau
July 2017 - June 2019
Summary
Michael Watkins
CX Capability Program Lead | AI & Digital Transformation in Canberra ACT, Australia
No bio available at this time.
About Michael
Canberra ACT, Australia
CX Capability Program Lead | AI & Digital Transformation
Function Experience More information about Function Experience
33%
Operations
27%
Revenue & Sales
27%
Marketing
7%
Communications
7%
Strategy
Industry Experience More information about Industry Experience
47%
Advertising & Marketing
20%
SaaS
13%
Telecommunications
7%
Publishing
7%
Technology
7%
Consulting
Commitment Experience More information about Commitment Experience
60%
Employee
33%
Subject Matter Expert (SME) or Expert
7%
Consultant
Accomplishments
Completed Google Squared Digital Marketing Cert
Product Development Executive
Squared Online
December 2012 - December 2021
Summary
Skills Demonstrated
Impact
Coached sales advisors on digital product solutions
Digital Business Executive / Product Development Executive
Sensis (Thryv)
September 2011 - June 2015
Summary
Skills Demonstrated
Impact
Led startup turnaround and expansion to Nasdaq listing
Chief Operating Officer
Locafy Technologies
March 2021 - September 2022
Summary
Skills Demonstrated
Impact
Managed agency client marketing accounts
Agency Account / Marketing Manager
Fresh Creative
December 2005 - December 2010
Summary
Skills Demonstrated
Impact
Scaled CX Academy into enterprise capability platform
CX Programs & Capability Manager
Optus
March 2025 - Present
Summary
Skills Demonstrated
Impact
Streamlined operations and launched AI immigration bot
Chief Operating Officer
Immigrate Software (OFAS)
May 2022 - October 2024
Summary
Skills Demonstrated
Impact
Earned Mastership in Revenue Architecture
COO
Winning by Design
December 2023 - Present
Summary
Skills Demonstrated
Impact
Earned Fellow Certified Practising Marketer status
COO
Australian Marketing Institute
January 2009 - Present
Summary
Skills Demonstrated
Impact
Scaled CS team and drove $30M ARR growth
Vice President Channel Partner Success
Vendasta Technologies
November 2018 - January 2021
Summary
Skills Demonstrated
Impact
Advised international startups on GTM and operations
Fractional COO, Go-to-Market & Brand Consultant
Progressive GTM
November 2024 - Present
Summary
Skills Demonstrated
Impact
Drove digital capability and CX process reviews at Sensis
Director of Customer Performance & Analytics
Sensis (Thryv)
June 2015 - September 2018
Summary
Skills Demonstrated
Impact
References
Michael hasn't added any references yet
Experience
Interactive Advertising Bureau
Sales
Function: Revenue & Sales • Industry: Publishing • Type: Subject Matter Expert (SME) or Expert
Squared Online
Digital Marketing
Function: Marketing • Industry: Advertising & Marketing • Type: Subject Matter Expert (SME) or Expert
Sensis (Thryv)
Sales
Function: Revenue & Sales • Industry: Advertising & Marketing • Type: Employee
Locafy Technologies
Business Operations
Function: Operations • Industry: Technology • Type: Employee
Fresh Creative
Brand Marketing
Function: Marketing • Industry: Advertising & Marketing • Type: Employee
Optus
Process Improvement
Function: Operations • Industry: Telecommunications • Type: Employee
Immigrate Software (OFAS)
Business Operations
Function: Operations • Industry: SaaS • Type: Employee
Winning by Design
Revenue Operations (RevOps)
Function: Revenue & Sales • Industry: SaaS • Type: Employee
Australian Marketing Institute
Brand Marketing
Function: Marketing • Industry: Advertising & Marketing • Type: Subject Matter Expert (SME) or Expert
Vendasta Technologies
Customer Success
Function: Revenue & Sales • Industry: SaaS • Type: Employee
Progressive GTM
Go-to-Market (GTM) Strategy
Function: Strategy • Industry: Consulting • Type: Consultant
Sensis (Thryv)
Process Improvement
Function: Operations • Industry: Advertising & Marketing • Type: Employee
Education
University of Canberra
Completed Bachelor of Communications , Brand Communications
2003 - 2005
UNSW AGSM
Completed UNSW AGSM Lean Six Sigma Green Belt Training , Six Sigma Operations
2026
Australian Business Academy
Completed Advanced Diploma in Business Marketing , Growth Marketing
2001 - 2002