Optimizing Traffic, Accessibility & User Experience at Digital Reference
Summary
Implemented SEO best practices, doubling website traffic to 7,000+ monthly users and increasing advertiser interest. Reorganized site architecture following GEO standards, boosting ChatGPT referral traffic 1.5× to ~500/month. Developed an accessibility guide applied across the site, improving ADA compliance and inclusive design. Built a dynamic form with video, voice-to-text, and authentication, raising completion rates by 200% by reducing friction and streamlining user experience.