Market Research Consulting Services in the USA

United States Market Research Consultants

Across the United States, market research consulting is the hidden engine behind many of today’s smartest business decisions. From innovative product testing to global segmentation strategies, these firms are driving real-world results with deeply researched insights. The professionals on this list aren't just leading research agencies, they're actively redefining what research means across the United States.

At Digital Reference, we value radical transparency and integrity. That’s why this list isn’t based solely on metrics, but instead on the result of hands-on evaluation. We looked at company size, client case studies, founder involvement, and innovation in research methods. The consultancies listed here are U.S.-based, boutique by design, and led by founders who are still in the field, and are running research, moderating focus groups, designing methodologies, and advising executive teams.

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Let's Meet the Market Research Agencies Redefining Research Across the USA

Centiment

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Centiment is a modern, all-in-one market research platform built for speed, simplicity, and scale. Whether you're launching a quick survey or running a large global study, Centiment makes it easy to collect high-quality insights from the exact audiences you need.

What makes Centiment stand out:

• 🎯 Reach deeply profiled consumer and B2B respondents across 100+ countries
• 🛠️ Provides intuitive, built-in survey builder or plug in tools like Qualtrics, SurveyMonkey, and Alchemer
• 🧪 Get expert help from seasoned analysts in areas ranging from questionnaire design to final reporting

Meet the Founder of Centiment, Kurt Wassmer

Kurt Wassmer founded Centiment to bring clarity, speed, and accessibility to modern market research. With a background in tech and a passion for data, Kurt built Centiment to serve both startups and global powerhouses with the same thoughtful tools and human-focused approach.

• 💡Created a platform that combines ease of use with the robustness needed by top-tier institutions like McKinsey, Harvard, and Capital One
• 🔍 Emphasizes targeting specificity and respondent profiling to elevate data quality and decision-making
• 🚀 Dedicated to democratizing research access by offering a free survey tool and scalable pricing for teams of any size

Isurus Market Research and Consulting

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Isurus Market Research and Consulting is a Boston-based B2B insights firm that empowers organizations to make confident, evidence-backed strategic decisions. Specializing in complex sectors like B2B tech, healthcare, finance, education, and manufacturing, Isurus helps clients understand their markets, evaluate competitors, and shape winning strategies.

Why Isurus Market Research and Consulting Stands Out:

• 📊 Trusted partner to Fortune 500s and startups alike for strategic research execution
• 🔍 Offers deep expertise in buyer journey mapping, brand tracking, and win/loss analysis
• 🧠 Combines behavioral science, decision theory, and classic market strategy to tackle high-stakes business decisions

Meet the Founders of Isurus, Jeana McNeil & Joe Radwich

Jeana McNeil and Joe Radwich co-founded Isurus over two decades ago with a shared mission: to bring clarity and confidence to companies making strategic moves in complex B2B markets. Together, they’ve built a firm known for translating tough questions into sharp, defensible answers, while staying actively involved in every engagement.

• 🧩 Deep understanding of B2B buyer psychology and the nuances of complex sales
• 💬 Known for delivering decision-ready insights, not just data
• 🤝 Highly collaborative, and valued by clients for their thought partnership and transparency

BuzzBack

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BuzzBack is a hybrid research consultancy that blends quant and qual techniques to help brands understand not just the what, but the why. With a focus on innovation and consumer engagement, BuzzBack delivers insight experiences that are intuitive, visual, and highly actionable.

Why They Stand Out:

• 🧠 Combines quantitative scale with qualitative depth, often in the same study
• 🎨 Pioneers in visual research methods, including their award-winning eCollage™ and Studio platforms
• 🔎 Driven by relentless curiosity to uncover why consumers act, empowering clients to make faster, smarter decisions through engaging online research

Meet the Founder of BuzzBack, Carol Fitzgerald

Carol Fitzgerald founded BuzzBack with one bold idea: insights should be as engaging as the consumers we study. A Dartmouth alum with deep experience in marketing and product development, Carol transformed her early fascination with Macintosh-era visuals into a full-blown methodology for uncovering emotion, motivation, and meaning online.

• 🎙️ Under Carol’s leadership, BuzzBack has won multiple industry accolades and helped launch hundreds of new products for top-tier brands
• 💬 Continues to innovate at the intersection of tech, storytelling, and consumer behavior
• 🧠 Leads BuzzBack’s global team in designing research that merges speed with substance

Azurite Consulting

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Azurite Consulting is a full-service market research firm uniquely committed to quality by recruiting every respondent from scratch. With a focus on precision and bespoke B2B insights, Azurite empowers Private Equity, Enterprise, Hedge Fund, and Management Consulting clients with unmatched data integrity.

What makes Azurite Consulting Stand Out:

• 🎯 100% custom respondent recruitment to ensure highest-quality, relevant data
• 🧩 Expertly combines surveys, market interviews, and strategic insights for actionable, boardroom-ready outcomes
• 🚀 Proven track record of delivering against client recruitment targets and project goals every time

Meet the Founder of Azurite Consulting, Eli Diament

Eli Diament founded Azurite Consulting out of a passion for research excellence and data-driven decision making. With two decades of experience spanning strategy, market research, and financial analysis, Eli is dedicated to providing bespoke B2B research to top-tier clients globally.

• 📊 Focuses on market mapping, sustainability, renewables, operations strategy, and transformation design
• 📈 Drives 100% on-target recruitment and insight delivery for complex B2B surveys and market maps
• 💬 Passionate about crafting operational and strategic solutions that stick

Veridata Insights

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Veridata Insights is a customer-centric research solutions provider dedicated to improving data collection efficiency and unlocking growth opportunities for clients across diverse markets. With a focus on custom solutions tailored to the unique challenges of researchers and consultants, Veridata thrives on combining cutting-edge technology with creative strategies that drive measurable business impact.

Why Veridata Insights Stands Out:

• 🚀 Expertise in scalable data collection and custom research solutions for complex markets
• 💡 Emphasis on leveraging latest technologies paired with creativity to exceed client expectations
• 🤝 Strong commitment to team empowerment and service excellence, driving consistent client success

Meet the Founders of Veridata Insights, Jami Pulley & Tom Littlejohn

Jami Pulley and Tom Littlejohn co-founded Veridata Insights with a shared vision to revolutionize the market research experience through best-in-class technology and unmatched client service. Together, they lead a passionate team focused on delivering stress-free, high-impact insights projects on time and on budget.

• 🔍 Extensive experience scaling and innovating in the insights industry
• 🧠 Deep belief in cultivating a culture that inspires creativity, passion, and excellence
• 💼 Resilient and passionate leadership focused on client success and team empowerment

Antedote

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Antedote is a global innovation and insight consultancy that uniquely blends consumer understanding with technical expertise and brand strategy to tackle complex business challenges. By leveraging the latest technology, Antedote enables ongoing, meaningful dialogues with consumers, experts, and internal teams, crafting powerful, innovative solutions that help brands evolve and thrive in today’s fast-changing markets.

Why They Stand Out:

• 🌍 Operates with a truly global perspective, delivering innovation and insights across Europe, Asia, North and Central America
• 🔬 Combines deep consumer knowledge with brand and R&D collaboration to drive actionable innovation
• 🚀 Passionate about generating ideas that transform and transition brands

Meet the Founders of Antedote, Anne Lacey & Adam French

Anne Lacey and Adam French co-founded Antedote to fuse brand and innovation strategy with advanced qualitative and quantitative insights, delivering award-winning innovation solutions and launch strategies for global brands.

• ✨ Seamless integration of brand strategy with cutting-edge insight techniques
• 🌿 Committed to blending technology, consumer dialogue, and business strategy for maximum impact
• 🔍 Expert facilitators and storytellers dedicated to helping brands launch successfully and innovate continuously

Starlight Analytics

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Starlight Analytics helps brands cut through overwhelming data and decision fatigue to deliver clear, actionable insights. Specializing in marketing, product, strategy, sales, and consumer insights teams, Starlight focuses on answering the critical questions that drive bold, evidence-based decisions.

What makes Starlight Analytics Stand Out:

• 🎯 Deep brand-side experience ensures insights are practical, timely, and budget-conscious
• 🔍 Projects designed to drive action, not just deliver findings, simplifying complex data into clear strategic guidance
• 💡 Focus on questions that matter ranging from customer focus to market opportunity and pricing strategy

Meet the Founder of Starlight Analytics, Chris Ribeiro

Chris Ribeiro founded Starlight Analytics with the mission to transform data overload into confident, strategic decisions. Partnering with diverse teams across marketing, product, and consumer insights, Chris brings a pragmatic and business-focused approach to every project, ensuring insights directly inform strategy and execution.

• 💬 Helps brands pinpoint the right customers and market opportunities through rigorous, insightful analysis
• ⚙️ Translates complex data into simple, actionable recommendations that empower teams to move forward
• 💼 Known for engaging deeply with clients to understand business realities and tailor insights that fit real-world needs

Touchstone Research

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Touchstone Research is a full-service, technology-driven market research and consumer insights firm known for pioneering next-generation qualitative and quantitative research solutions. Touchstone's commitment to innovation and client service sets the standard for excellence in today’s fast-evolving marketplace.

Why They Stand Out:

• 🔥 Industry leaders in AI-driven insights, VR/AR usability research, and mobile ethnography
• 📊 Comprehensive research offerings including online panels, mobile surveys, in-person qual, and international studies
• ⚡ Known for fast-moving, adaptable methodologies that keep pace with rapidly changing consumer behaviors

Meet the Founder of Touchstone Research, Aaron Burch

Aaron Burch leads Touchstone Research with over 20 years of experience driving innovation in market research. Passionate about emerging trends like Gen AI, VR/AR, and digital transformation, Aaron partners with top brands across media, tech, gaming, and CPG to deliver cutting-edge insights that inform bold business decisions.

• 🧠 Champions next-gen qual & quant methodologies, combining AI and immersive tech to enhance research quality
• 🎙️ Built a reputation for excellence in customer service and product delivery, ensuring projects are delivered on time and on budget
• 🎓 Visionary in adopting emerging technologies to push market research boundaries

Insight By Design

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Insight By Design is a modern, bold, and ambitious insights agency that delights clients with a winning combination of design thinking, cutting-edge technology, and human connection. Known for their agility and creativity, they bring fresh ideas and emerging techniques to consumer learning, delivering research solutions that are both impactful and memorable.

Why Insight by Design Stands Out:

• 🎨 Innovative storytelling approach that transforms insights into compelling deliverables that inspire action
• 🚀 Agile and flexible research partner, offering senior-level expertise
• 💡 Technique and data agnostic, focusing on outcomes over selling capabilities with a full suite of services across the brand planning cycle

Meet the Founder of Insight By Design, Christopher Aswad

Christopher Aswad founded Insight By Design over 13 years ago with a vision to shatter the mold of traditional marketing research. He is passionate about creating research designs rooted in strategic thinking and the latest technologies, emphasizing collaboration and creativity.

• 🗣️ Focuses on dynamic storytelling and elegant presentations that teams remember and act upon
• 🧮 Quickly becomes an expert on client businesses, crafting research that keeps goals front and center
• 🔍 A sharp focus on design-driven insight to make research engaging and actionable

KL Communications

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KL Communications was founded with a clear mission: to emphasize the voice of the customer using consumer-friendly research methods. Specializing in proprietary online communities, KL Communications serves a wide range of Fortune 1000 clients, including TIME Inc., Sony Music, Avery Dennison, HBO, Hamilton Beach, and Frito Lay.

Why They Stand Out:

• 🔍 Pioneer in developing online community research tailored for major corporations
• 💡 Strong focus on consumer-friendly methodologies that enhance participation and data quality
• 🌐 Extensive experience with Fortune 1000 clients across diverse industries

Meet the Founder of KL Communications Inc, Kevin Lonnie

Kevin Lonnie brings over 25 years of marketing research expertise, combining his background in business and psychology to lead KL Communications. Starting his career in 1983 at NFO Research, he played a key role in repositioning the largest panel company toward interactive methodologies.

• ⚡ Pioneered the shift from traditional to interactive survey research, helping major clients adapt to new digital environments
• 💬 Established a firm focused on the voice of the customer and consumer-friendly research techniques
• 📊 Deep experience blending business and psychology insights to enhance research design

The Impact of Market Research Across the USA

From New York to San Francisco, the market research leaders featured here aren’t just vendors, they’re insight architects reshaping how decisions get made. Their work helps brands build smarter, design faster, and think deeper.

At Digital Reference, we believe the future of work will be driven by radical authenticity. That’s why we’ve built tools that let clients meet consultants faster through video resumes, check real references before they commit, and browse curated talent with context.

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📍Check out our Local Directories of Market Research Consultants by City

Atlanta Market Research Consultants
Fast-growing and culturally rich, Atlanta’s consultants are leading work in multicultural insights and consumer trends.

Boston Market Research Consultants
In a city known for education and innovation, Boston’s consultants bring academic rigor and startup agility to every research challenge.

Chicago Market Research Consultants
Home to some of the country’s biggest brands, Chicago’s research pros are experts in both legacy and emerging markets.

Dallas Market Research Consultants
In a city where business booms, Dallas consultants offer scalable research solutions for enterprises and startups alike.

Houston Market Research Consultants
Energy, healthcare, and diversity drive Houston’s insights scene, and these consultants bring local expertise to global brands.

Los Angeles Market Research Consultants
Hollywood meets human behavior as LA’s consultants blend creativity with strategic research that moves brands forward.

New York Market Research Consultants
From financial services to fast fashion, NYC’s research consultants are at the center of global consumer insights.

Philadelphia Market Research Consultants
In Philly, consultants mix academic rigor with real-world results, helping organizations lead with confidence.

San Francisco Market Research Consultants
In the heart of tech innovation, SF consultants help brands validate products and uncover user needs with precision.

Seattle Market Research Consultants
From sustainability to software, Seattle researchers specialize in innovation-driven industries and user-first strategy.

Washington D.C. Market Research Consultants
With deep experience in public policy, government, and advocacy, DC consultants bridge the gap between data and change.

London Market Research Consultants
With clients across Europe and beyond, London’s research experts are leaders in segmentation, UX, and brand tracking.

Sydney Market Research Consultants
Sydney’s consultants bring a mix of qualitative depth and strategic acumen to some of Australia’s biggest challenges.

Toronto Market Research Consultants
Canada’s business capital, Toronto is home to top-tier consultants specializing in both regional and global insights.