Best Brand Identity Design Consulting Services in the UK

United Kingdom Brand Identity Design Consultants

A strong brand identity goes beyond logos and colors — it’s the foundation that shapes perception, trust, and long-term connection. Businesses in the UK are increasingly seeking specialist consultancies that blend strategy, creativity, and real-world execution.

This article curates a list of trusted, research-driven, and client-reviewed brand identity design consultants based in the United Kingdom. Each consultancy brings its own operating model and philosophy, but all share a commitment to building brands with radical authenticity.

Methodology: How We Chose These UK-based Brand Identity Design Consulting Services

To ensure this list highlights only credible and proven providers, we applied three clear criteria:

✨ Research-driven — Agencies with documented case studies, frameworks, and measurable identity results.
💬 Client-reviewed — We considered only agencies with authentic testimonials and repeat client work.
📍 Location-based — Each consultancy has roots in the UK, with leadership teams actively operating here.

The goal isn’t to rank, but to spotlight agencies that represent the best of the UK’s brand identity consulting scene.

🌟 UK Brand Identity Design Consultants - Provider Spotlights

Ohh My Brand

What they do: Ohh My Brand offers narrative-driven brand identity consulting, blending storytelling with structured frameworks. They help businesses articulate positioning and visual identity through strategic content and design systems.

Who they work with: Primarily SaaS startups and digital-first companies, with additional work for consumer-facing brands looking to sharpen identity.

Operating model: A consulting-first approach that combines workshops, storytelling frameworks, and long-term brand roadmaps.

💡 Why they stand out:

🎯 Identity systems built on storytelling precision

📊 Demonstrated impact with ROI-focused case studies

🌍 Flexibility across digital-first and offline channels

Bhavik Sarkhedi, Co-Founder and CEO of Ohh My Brand

Bhavik Sarkhedi is a writer-turned-brand strategist with global consulting experience. Known for content-driven branding, he has authored multiple books and led identity projects where storytelling becomes the competitive edge. Bhavik’s leadership style emphasizes authenticity, long-term client partnerships, and clarity of voice, making him a standout in narrative-based identity consulting.

Pad Creative

What they do: Pad Creative delivers brand identity, design, and communication strategies. They focus on building brands that combine visual clarity with practical usability.

Who they work with: SMEs, charities, and public-sector organizations, often helping socially minded companies elevate their branding.

Operating model: They offer end-to-end brand identity development, from discovery workshops to rollout support, ensuring every touchpoint is consistent.

💡 Why they stand out:

📚 Specialist knowledge of charity and education sectors

🔄 Comprehensive services from strategy through design delivery

🧭 Client-first model emphasizing clear, accessible identity design

Pete Jacobs, Owner of Pad Creative

Pete Jacobs brings more than two decades of experience in design consultancy for small and mid-sized businesses. He is known for his ability to simplify complex brand challenges and deliver solutions that balance creativity with business practicality. Pete’s leadership is collaborative, making brand identity accessible and actionable for clients without large in-house teams.

Carter Consulting

What they do: Carter Consulting offers brand identity, internal alignment, and communications consulting, helping organizations ensure their identity reflects their true culture.

Who they work with: They primarily serve corporate clients, industrial firms, and enterprises undergoing transformation.

Operating model: They take a culture-first approach, beginning with leadership and employee alignment before external identity development.

💡 Why they stand out:

🌟 Specialization in culture-driven brand identities

🏭 Depth in industrial and corporate markets

🗣️ Strong methodology for leadership engagement

Juliet Carter, Founder of Carter Consulting

Juliet Carter is a corporate communications expert turned brand identity consultant. She has guided multiple organizations through identity overhauls that align business goals with cultural realities. Known for a strategic and empathetic leadership style, Juliet ensures her clients’ brands reflect both who they are and where they’re going.

Brandian

What they do: Brandian provides visual identity and positioning services, emphasizing design-led brand storytelling. They create brands that are both memorable and functional across channels.

Who they work with: They partner with hospitality, lifestyle, and creative sector brands, particularly independent businesses.

Operating model: A creative-first studio model, combining immersive workshops with bespoke identity systems.

💡 Why they stand out:

🎨 Known for aesthetic-driven, design-led identities

📌 Trusted within UK creative and hospitality industries

🚀 Strong track record of helping boutique brands scale visibility

Luis De Faz, Senior Brand Consultant of Brandian

Luis De Faz is a creative director specializing in identity systems for cultural and lifestyle sectors. With a background in design leadership, he balances artistic vision with practical execution. Luis is recognized for his ability to craft brands that resonate emotionally while remaining commercially strong.

StudioLWD

What they do: StudioLWD develops brand identities and digital design systems, with a structured approach to scalability.

Who they work with: They collaborate with corporates, healthcare brands, and consumer businesses seeking consistent brand rollout.

Operating model: Their research-driven process integrates strategy, creative design, and digital execution to maintain identity coherence.

💡 Why they stand out:

🔬 Expertise in framework-based brand development

🩺 Notable portfolio in healthcare and regulated industries

🤝 Collaborative workshops that integrate client leadership teams

Laura Weldon, Founder & Creative Director of StudioLWD

Laura Weldon combines agency and client-side experience to lead StudioLWD. She is known for her methodical approach to identity and her ability to build brand systems that scale seamlessly across platforms. Laura is widely respected for bridging corporate rigor with creative innovation.

Grey Coffee

What they do: Grey Coffee provides brand strategy and identity consulting with an emphasis on sustainable growth. Their focus is on building brands with clear positioning before design execution.

Who they work with: Lifestyle brands, creative startups, and e-commerce ventures.

Operating model: They follow a holistic consulting model, integrating strategy, design, and digital touchpoints into one roadmap.

💡 Why they stand out:

🌱 Purpose-driven branding that emphasizes sustainability

🛒 Experience with growth-stage e-commerce brands

🧩 Clear frameworks linking identity to business strategy

Duncan Milne, Founder & Managing Director of Grey Coffee

Duncan Milne is a brand consultant with expertise in digital identity and design thinking. His leadership is insight-driven, and he is particularly known for his collaborative, client-inclusive process. Duncan helps businesses clarify brand foundations before investing in large-scale design systems.

AndDan Ltd.

What they do: AndDan Ltd. offers creative consulting and brand identity design, with a strong orientation toward digital-first experiences.

Who they work with: Consumer brands, hospitality businesses, and digital-native companies.

Operating model: A bespoke consulting model where strategy and creative execution are tailored to client scale.

💡 Why they stand out:

🎯 Strength in digital-first branding systems

🍴 Specialization in hospitality sector brand identity

💡 Ability to deliver creative and measurable outcomes

Dan Palmer, Founder & Website Specialist of AndDan Ltd.

Dan Palmer has years of experience in consumer and hospitality brand consulting. He is known for his hands-on design execution and strategic thinking, helping clients create brands that resonate both online and offline. Dan’s leadership style combines creative direction with practical brand rollout expertise.

Atomic Digital Marketing

What they do: Atomic Digital Marketing is a full-service digital agency that integrates brand identity consulting with performance marketing.

Who they work with: Primarily SaaS, fintech, and high-growth scale-ups.

Operating model: They use a data-driven model, ensuring brand identity is connected to growth and ROI from the outset.

💡 Why they stand out:

⚡ Expertise in linking brand identity with digital growth

📈 Proven frameworks for ROI measurement

🧪 Deep experience in scaling SaaS and digital-native brands

Matthew Carter, Founder of Atomic Digital Marketing

Matthew Carter is a growth-focused agency leader who blends branding with analytics. With a background in digital marketing, he ensures identity projects don’t just look good but also deliver measurable business impact. His leadership emphasizes clarity, data, and performance outcomes.

Identity Agency

What they do: Identity Agency specializes in brand identity for events, experiences, and immersive environments.

Who they work with: Large organizations, events companies, and brands needing experiential rollout.

Operating model: They operate with a project-based delivery model, managing design and execution at scale.

💡 Why they stand out:

🏟️ Recognized for experiential brand environments

🧭 Strong expertise in large-scale, complex identity rollouts

🔧 Trusted delivery for multi-stakeholder projects

Thomas Atkins, Founder and Managing Director of Identity Agency

Thomas Atkins has a background in design, events, and operations, enabling him to lead large, complex brand identity projects. He is known for his ability to balance creativity with logistical execution, making Identity Agency a go-to for event-based branding.

MadeByShape

What they do: MadeByShape is a Manchester-based studio offering brand identity, web design, and digital strategy.

Who they work with: Creative companies, digital-first startups, and consumer brands.

Operating model: They adopt a studio model that integrates brand identity creation with digital product design, ensuring consistency across platforms.

💡 Why they stand out:

💻 Focus on web-first brand identity

🎨 Strong design execution with aesthetic clarity

🚀 Proven expertise in scaling brands online

Andrew Golpys, Co-Founder & Creative Director of MadeByShape

Andrew Golpys leads MadeByShape with a digital-first mindset, ensuring brand identities thrive in web environments. He has built a reputation for delivering visually consistent and user-focused identity systems. Andrew’s leadership style balances creativity with structure, guiding brands to grow authentically online.

Jason Mayo, Co-Founder & Lead Developer of MadeByShape

Over the past decade, Jason Mayo has focused on building Shape into a trusted agency known for technical expertise, creativity, and measurable results. As Lead Developer, he oversees the agency’s technical direction, manages and mentors their development team, and ensures they deliver robust, scalable, and future-focused digital solutions for their clients.

Crafting Distinctive Brand Identity Consulting in the UK

Brand identity consulting in the UK is shaped by agencies that combine creativity with strategy, ensuring brands communicate their values with clarity. From narrative-driven approaches rooted in storytelling to culture-first strategies aligning identity with organizational values, these consultancies offer tailored methods for every sector. They work with a wide range of clients—spanning SaaS startups, consumer brands, charities, corporates, lifestyle businesses, and hospitality ventures—each emphasizing long-term impact and consistent rollout. Operating models vary, from consulting-first frameworks and immersive workshops to data-driven studios linking branding with measurable ROI. The relevance of these services lies in their ability to build authentic, scalable, and distinctive identities that strengthen positioning in competitive UK markets.

At Digital Reference, radical authenticity is the foundation of building identities that resonate with lasting clarity. It underscores the importance of aligning brand strategy with genuine values, ensuring businesses grow with credibility and trust.

Exploring insights is the first step toward understanding how authenticity drives growth—discover more and shape strategies that endure. Explore more from Digital Reference.

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Brand identity today is more than design—it is about crafting a framework that sustains relevance, consistency, and credibility over time. Businesses that embrace authenticity not only strengthen how they are perceived but also unlock deeper connections with their audiences. A trusted guide provides the perspective needed to align strategy with outcomes that last. For those seeking direction in this evolving landscape, the most reliable place to begin is Digital Reference.