Best Service Design Consulting Services in the USA

United States Service Design Consultants

Service design consulting in the USA is transforming how organizations deliver value by focusing on customer journeys, process innovation, and cross-functional alignment. Firms in this space go beyond surface-level design to reimagine end-to-end experiences, bridging strategy, operations, and technology. The consultancies highlighted here have been independently researched, client-reviewed, and are based in the United States. This is not a ranking but a curated list of trusted partners who consistently deliver measurable improvements in service quality, efficiency, and customer satisfaction.

Methodology: How We Chose These USA-based Service Design Consulting Services

Our selection process was guided by three key principles:

🔍 Research-driven – Firms demonstrate credible service design frameworks, case studies, and measurable outcomes.

💬 Client-reviewed – Real client feedback validates claims of ROI, improved experiences, and operational results.

📍 Location-based – Founded or headquartered in the USA.

🌟 United States Service Design Consultants - Provider Spotlights‍

Verynice

‍What they do:
Offers service design, brand strategy, and UX with a focus on authenticity and social impact.

Who they work with:
Startups, nonprofits, and lifestyle brands.

Operating model:
Agile teams balancing strategy, co-creation, and execution.

💡 Why they stand out:
❤️ Values-driven design that reflects organizational purpose.

🎯 Unified customer experiences across service touchpoints.

🖌 Service solutions that balance usability with human connection.

Matthew Manos, Founder and Managing Director of verynice

Matthew Manos is a service design leader who blends strategy, branding, and social impact to create authentic, human-centered experiences. As Founder and Managing Director of verynice, he has guided organizations worldwide in aligning purpose with practical, scalable service solutions.

SixSigma.us

What they do:
Applies process design and service excellence frameworks, rooted in Lean Six Sigma methodologies.

Who they work with:
Manufacturing, healthcare, technology, and service industries.

Operating model:
Custom consulting, training, and certification in service optimization.

💡 Why they stand out:
📏 Globally recognized Six Sigma service frameworks.

🔍 Data-driven approaches for improving service quality.

🏆 Extensive training and knowledge transfer.

Peter Peterka, Founder of SixSigma.us

Peter Peterka is a certified Six Sigma Master Black Belt with decades of experience driving process and service improvements for global organizations. As Founder of SixSigma.us, he has trained thousands of professionals and helped companies achieve measurable efficiency and quality gains.

Focus Lab

What they do:
Aligns service design with brand identity, ensuring consistent and meaningful customer experiences.

Who they work with:
Technology companies, B2B firms, and growth-focused organizations.

Operating model:
Strategic service discovery followed by implementation of scalable identity and service systems.

💡 Why they stand out:
🎯 Clear, disciplined approach to service discovery.

🖌 Exceptional craftsmanship linking brand and service touchpoints.

📚 Strong track record supporting organizations in transition.

Bill Kenney, Partner and CEO, Focus Lab

Bill Kenney is a brand and service design strategist who helps organizations connect their identity with meaningful customer experiences. As Partner and CEO of Focus Lab, he guides teams through disciplined discovery and implementation processes that align brand vision with scalable service delivery.

Design Consulting Leaders Transforming the USA’s Innovation Landscape

Design consulting in the USA is driving change across industries by merging creativity with strategic problem-solving. Leaders in the field offer services ranging from brand identity and UI/UX design to operational process optimization, each with unique methods such as agile sprints, immersive storytelling, and Six Sigma frameworks. These consultancies excel in aligning design with business objectives, ensuring outcomes are measurable, scalable, and impactful. Their work extends into regulated industries, high-growth startups, and mission-driven campaigns, proving that thoughtful design can spark transformation at any scale. By combining research, empathy, and craftsmanship, they create experiences that not only engage audiences but also drive tangible progress for organizations.

At Digital Reference, radical authenticity is the foundation of meaningful engagement, ensuring every strategy reflects genuine intent and transparent values. This approach strengthens trust, fosters lasting relationships, and allows organizations to thrive with clarity of purpose.

Explore more from Digital Reference to uncover insights that challenge conventions and reveal new perspectives for growth.

• Best Brand Identity Design Consulting Services in the USA
• Best Strategic Design Consulting Services in the USA
• Best Visual Design Consulting Services in the USA

In a landscape where clarity, credibility, and relevance are vital, informed decisions require the right reference point. A trusted guide can help navigate industry shifts while connecting ideas with practical action. Every professional, regardless of role, benefits from a framework that aligns vision with execution. For strategies built on precision and authenticity, there’s always Digital Reference.