Best Fractional CFOs in Salt Lake City

Salt Lake City Fractional CFO Services

Salt Lake City isn’t just the heart of Utah’s Wasatch Front—it’s a fast-rising hub for technology, healthcare, financial services, and startups looking to scale. With a thriving economy that blends a tech-forward mindset with traditional industries, the demand for Fractional CFO consultants has never been higher. These financial leaders step into businesses on a part-time or project basis, offering the kind of strategic insights once reserved for corporations with full-time executive teams.

At Digital Reference, we know how important it is to shine a light on the experts shaping their local business ecosystems. Just like we’ve explored how CFOs help companies grow through scaling strategies and by leveraging financial storytelling, this piece brings that same depth to Salt Lake City’s market.

Our Methodology - Spotlighting Fractional CFOs in SLC

Our process for selecting the top Fractional CFO consultants in Salt Lake City for 2025 was rooted in research, interviews, and an evaluation of achievements. We looked at:

Local presence in Salt Lake City and nearby areas

Industry-specific expertise (tech, healthcare, SaaS, consumer goods, etc.)

Demonstrated success with clients, either through fundraising, scaling, restructuring, or financial turnaround

Unique approaches that differentiate them from other consultants

Publicly available information, including their LinkedIn profiles, websites, and client feedback

Some run their own boutique firms, some are freelancers, and others represent larger consultancies—but all have left a distinct mark on the Salt Lake financial landscape.

🌟 Meet the Featured Fractional CFO Service Providers of Salt Lake City

🔶 Owen Power

Founder, CEO and Fractional CFO at Power CFO

🔗 LinkedIn | Website‍

Owen Power is the founder of Power CFO, a Salt Lake-based firm that has become a trusted partner for businesses needing clarity in their numbers. His approach blends technical precision with a real-world understanding of how companies actually grow and adapt. Owen’s track record includes helping startups navigate their first significant rounds of funding, as well as guiding established firms through operational restructuring.

What makes Owen stand out is his CPA foundation combined with entrepreneurial empathy. Business owners repeatedly emphasize that he doesn’t just present numbers—he tells the story behind them, allowing leadership teams to make confident decisions.

✨ Highlights of Owen’s work:

📌 Guided a SaaS firm through Series A fundraising by developing investor-ready models.

📌 Helped a family-owned manufacturing company implement scalable financial systems that reduced reporting time by 40%.

📌 Known for hands-on client service and availability, which is rare in larger consulting groups.

If you’re looking for someone who sees beyond the spreadsheets, Owen is an indispensable resource in the Salt Lake ecosystem.

🔶 Jennifer D. Hamelin

Founder, Chief Financial Officer and Managing Partner at Truss Consulting Group

🔗 LinkedIn | Website‍

Jennifer Hamelin brings deep expertise through her role at Truss Consulting Group, where she serves clients across Utah and beyond. Her focus is on building financial structures that support growth and resilience—something she’s refined over years of supporting both small businesses and mid-sized firms.

Jennifer’s leadership is particularly admired in industries where compliance and regulation intersect with growth, such as healthcare and professional services.

✨ Highlights of Jennifer’s work:

📌 Partnered with healthcare firms to navigate complex reimbursement systems while keeping an eye on profitability.

📌 Helped a scaling consulting firm transition from owner-led finance to a professionalized back-office operation.

📌 Praised for mentorship of in-house finance teams, equipping them with the skills to continue thriving after her engagements.

Her reputation is built on steady leadership and the ability to create trust with both boards and management teams. In Salt Lake’s competitive market, Jennifer’s impact has made her one of the most reliable financial advisors around.

🔶 Gwen Fonarow

Fractional CFO at Gwen Fonarow LLC

🔗 LinkedIn‍

Gwen Fonarow has carved a unique path in Salt Lake City’s finance community by focusing on strategic financial planning and operational scaling. Her clients often describe her as someone who “sees the road ahead” when it comes to financial strategy. Gwen is especially known for working with early-stage companies where cash flow management and investor confidence are make-or-break factors.

Her philosophy is rooted in clarity: making sure entrepreneurs not only understand their numbers but also know how to leverage them for long-term growth. Unlike CFOs who stay at a high level, Gwen rolls up her sleeves and dives deep into the operational details.

✨ Highlights of Gwen’s work:

📌 Helped a fintech startup align its financial model with its product roadmap, which later supported a successful funding round.

📌 Supported nonprofit organizations in building sustainable financial frameworks that enabled them to expand services.

📌 Known for her collaborative, founder-friendly approach, bridging the gap between vision and execution.

Gwen represents the new wave of fractional CFOs who balance financial rigor with a deep respect for entrepreneurial drive.

🔶 Josh Mercer

Founder Partner and Fractional CFO at Bencer Business Advisors

🔗 LinkedIn‍

Josh Mercer has become a go-to name in Salt Lake City for companies preparing to scale aggressively. His background combines corporate finance expertise with startup agility, giving him a rare versatility that resonates with founders and investors alike.

What sets Josh apart is his ability to structure businesses for both short-term wins and long-term success. From cash flow optimization to investment readiness, he ensures companies are prepared for whatever comes next.

✨ Highlights of Josh’s work:

📌 Guided a consumer goods company through a financial turnaround, leading to renewed profitability within 12 months.

📌 Developed investor decks and financial models that led to multi-million-dollar raises for tech companies.

📌 Advocates for data-driven decision making, ensuring leaders aren’t just guessing but operating with clarity.

Josh’s pragmatic yet forward-looking style has made him one of Salt Lake’s most sought-after financial consultants, particularly in the fast-paced tech scene.

🔶 Shawna M Rasmussen

Fractional CFO, Speaker, Consultant

🔗 LinkedIn‍

Shawna Rasmussen is admired for her holistic approach to financial leadership, which blends traditional CFO expertise with a people-first mindset. She’s known in Salt Lake’s business circles for guiding organizations through growth transitions—whether it’s an acquisition, restructuring, or expansion into new markets.

Shawna’s clients value her ability to steady the ship during uncertainty, all while keeping the bigger picture in focus. She’s particularly skilled at aligning leadership teams on financial priorities, ensuring that everyone from founders to frontline managers understands the “why” behind the numbers.

✨ Highlights of Shawna’s work:

📌 Supported a mid-market services firm through an acquisition, managing financial integration seamlessly.

📌 Helped a high-growth startup set up scalable financial operations, reducing dependency on reactive decision-making.

📌 Known for her empathetic leadership style, which fosters trust and collaboration across teams.

Shawna is a clear example of how financial consulting is as much about people as it is about numbers.

Wrapping It Up: Salt Lake City’s CFO Landscape‍

Salt Lake City’s economic momentum shows no signs of slowing down in 2025. From startups around Silicon Slopes to established firms downtown, businesses are recognizing the value of Fractional CFOs who bring strategic insight without the overhead of a full-time executive. The professionals featured here—Owen Power, Jennifer Hamelin, Gwen Fonarow, Josh Mercer, and Shawna Rasmussen—represent the very best of that movement. Each has demonstrated not only technical expertise but also a deep understanding of what makes Salt Lake businesses unique.

At Digital Reference, we believe the right financial partner can make the difference between plateauing and scaling.

If you’d like to dive deeper into how CFO consultants can shape your growth, don’t miss our resources:

💡How to Hire Financial Consultants

💡Find Finance Consultants Near Me

🗽  Financial Advisors in the USA to Watch For

🏉 Top Outsourced & Fractional CFO Agencies in the USA

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Salt Lake City is thriving. And with the right financial guidance, this year could be the year your business thrives too.