Best Packaging Design Consulting Services in the UK

Packaging is more than just a protective shell — it’s a brand’s handshake, its first conversation with the customer, and a key driver of purchase decisions. In the UK, a number of agencies have elevated packaging design into a strategic business asset, blending creativity with data-backed decisions and market insight.

UK Packaging Design Consultants

We’ve curated this list of trusted, research-driven, and client-reviewed packaging design consultancies in the UK to help brands choose partners that can deliver results without guesswork. This is not a ranking — every agency here stands on its own merits and offers unique strengths.

Methodology: How We Chose These UK-based Packaging Design Consulting Services

Our selection process is rooted in radical authenticity. We’ve focused only on agencies that can prove their work delivers measurable impact, have a transparent track record, and are embedded in the UK’s design landscape.

We looked for:

• 📊 Research-driven: Agencies that present verified public results, case studies, and clear frameworks.
  
  
• 💬 Client-reviewed: Demonstrated client satisfaction through public reviews, testimonials, and repeat collaborations.
  
  
• 🇬🇧 Location-based: UK-founded companies with leadership actively engaged in the UK design and branding community.
  
  

Every agency on this list has been vetted for both creative quality and operational credibility.

🌟 UK-Based Packaging Designers - Provider Spotlights

BTL Creative

What they do
Specialise in packaging that tells a compelling brand story while standing out on crowded shelves.

Who they work with
Clients seeking designs aligned with consumer psychology and buying triggers.

Operating model
Focus on lifestyle, food and drink, and health & wellness sectors.

💡 Why they stand out:

🎯 Data-informed design strategies focused on target audience behaviour.

🖌 A distinctive illustrative style that reinforces brand identity.

🔄 Strong capability for rapid design iterations without loss of quality.

Rob Threadgold, Creative Director & Co- Founder of BTL Creative

Rob Threadgold has built BTL Creative into a go-to agency for brands seeking packaging with personality. His background in visual storytelling and design psychology helps brands create emotional connections with customers. He is recognised for bridging creative artistry with commercial demands, ensuring designs not only look good but also convert on the shelf.

Steve Braden, Account Director & Co-Founder of BTL Creative

Steve Braden leads brand and design consultancy across print and digital platforms. He has played a key role in shaping the agency’s reputation for combining bold creative ideas with practical execution, helping clients communicate effectively and achieve measurable results. With his decades of industry experience, Steve has been instrumental in delivering impactful campaigns, building lasting client relationships, and positioning BTL Creative as a trusted partner for businesses seeking imaginative yet cost-effective design solutions.

Fellow Studio

What they do
Blend brand strategy and packaging design for premium and lifestyle brands, delivering clean, timeless visuals with thoughtful typography and materials.

Who they work with
Premium and lifestyle brands seeking cohesive brand presentation.

Operating model
Create design solutions that span both physical and digital touchpoints, ensuring consistent brand experiences.

💡 Why they stand out:

🖤 Minimalist design expertise for premium positioning.

🧠 Strategic brand workshops that inform every packaging decision.

🌍 Global brand experience applied to UK market nuances.

Paul Crump, Co-Founder & Creative Director of Fellow Studio

Paul Crump’s design leadership is rooted in strategic thinking and attention to detail. His career spans major brand overhauls, luxury product launches, and cross-platform brand experiences. Known for precision and high-impact simplicity, Paul helps brands stand out in competitive markets without resorting to design clichés.

Anthony Chapman, Co-Founder & Strategy Director of Fellow Studio 

Anthony Chapman helps businesses define and express their brand through identity, creative strategy, and design. With experience in specialist studios and global agencies, he partners closely with clients to craft clear, inventive, and impactful brand communications.

Fishfinger Media Ltd

What they do
Create bold, playful packaging designs that instantly capture attention, often featuring hand-drawn illustrations and vibrant colour palettes.

Who they work with
Craft food brands and lifestyle product companies.

Operating model
Deliver visually distinctive, personality-driven packaging that stands out on shelves and online.

💡 Why they stand out:

🎨 Bold use of colour and illustration to create distinctive brand recall.

🧪 Willingness to experiment with unconventional materials and formats.

📢 Strong storytelling through both packaging and brand content.

Richard Salmon, Founder & Creative Director of Fishfinger Media Ltd

Richard Salmon has cultivated a studio culture that thrives on creativity without compromise. With a background in both design and marketing, Richard ensures every packaging concept aligns with a brand’s growth goals. His portfolio includes award-winning packaging campaigns that increased brand engagement and retail sell-through rates.

KISS Branding

What they do
Deliver packaging that blends strategic thinking with striking, contemporary aesthetics and functional design.

Who they work with
Brands in the food, drink, and FMCG sectors.

Operating model
Combine brand strategy and creative execution to produce packaging that is both visually engaging and commercially effective.

💡 Why they stand out:

🧩 Strategic brand positioning integrated into packaging.

📊 Use of consumer insights to guide creative decisions.

♻️ Commitment to eco-friendly packaging solutions.

Poonam Saini, Founder of KISS Branding

Poonam Saini’s experience bridges brand strategy and hands-on design leadership. She has helped launch and rebrand multiple high-growth consumer brands in the UK, ensuring their packaging communicates both product benefits and brand values. Known for her collaborative approach, she fosters strong client relationships that lead to lasting brand success.

Hydra Creative

What they do
Provide packaging design as part of a full-service creative offering, integrating it with broader marketing strategies.

Who they work with
Brands seeking cohesive packaging that aligns with wider marketing and campaign goals.

Operating model
Leverage a cross-disciplinary team to ensure packaging works seamlessly across both online and offline brand touchpoints.

💡 Why they stand out:

🛠 Ability to integrate packaging with digital marketing touchpoints.

📈 Data-backed design changes that drive measurable sales growth.

🎯 Experience in highly regulated industries like healthcare and cosmetics.

Ryan Daniels, Managing Director of Hydra Creative

Ryan Daniels has led Hydra Creative in delivering design solutions that solve business challenges, not just aesthetic ones. With a background in both design and business strategy, he ensures packaging projects align with clients’ broader growth plans.

Kingdom & Sparrow

What they do
Create artisanal, storytelling-driven packaging designs that foster emotional connections with consumers.

Who they work with
Food, drink, and hospitality brands.

Operating model
Use narrative-led design and craftsmanship to build distinctive brand identities and engaging packaging experiences.

💡 Why they stand out:

🎨 Strong focus on brand narrative and heritage.

🌍 Experience working with international markets.

📦 Creative use of textures and print finishes.

Johnny Paton, Founder & Creative Director of Kingdom & Sparrow

Johnny Paton’s leadership combines creative direction with a deep understanding of brand storytelling. His team’s work often draws on cultural and historical references to create distinctive packaging that resonates with target audiences.

Studio More

What they do
Specialise in packaging design for startups and challenger brands, creating memorable first impressions and scalable brand systems.

Who they work with
Startups and challenger brands across various sectors.

Operating model
Combine creative impact with strategic brand development to support growth from launch through expansion.

💡 Why they stand out:

🚀 Proven success in helping startups achieve rapid market penetration.

🎯 Focus on strategic brand foundations alongside creative execution.

🛠 Streamlined processes for fast-moving industries.

Dan Wilson, Founder & Creative Partner of Studio More

Dan Wilson has helped numerous UK startups establish strong visual identities from day one. With a background in branding and packaging for competitive consumer markets, he ensures designs work hard to communicate value quickly.

The Collaborators: Branding & Design | B Corp™

What they do
Blend B Corp™ values with standout creativity to produce ethically conscious packaging designs.

Who they work with
Food, drink, and lifestyle brands.

Operating model
Integrate ethical principles into every stage of the design process, ensuring packaging reflects both brand values and market appeal.

💡 Why they stand out:

♻️ Strong sustainability ethos integrated into design decisions.

📢 Award-winning packaging recognised in UK and international competitions.

🤝 Deep collaboration with clients, suppliers, and stakeholders.

Jayne Noblet, Founder of The Collaborators

Jayne Noblet leads with a commitment to purpose-driven design. Her career spans branding agencies and in-house leadership roles, giving her a holistic view of how packaging influences brand equity. She is widely respected for her ability to align design excellence with ethical responsibility.

Design That Drives: The Relevance of UK Packaging Design Consulting Excellence

Packaging design consultancies in the UK are shaping how brands connect with consumers by blending creativity with strategic insight. These agencies integrate market research, trend analysis, and user-focused innovation to create packaging that boosts sales and builds brand loyalty. Their strengths range from sustainable material use and storytelling to data-backed design decisions and sector-specific expertise. Whether elevating luxury products or launching startups, each delivers solutions that balance visual appeal with measurable impact. The result is packaging that not only stands out but also aligns with business goals and market demands.

Explore more from Digital Reference and discover insights that connect strategy, execution, and measurable success.

• 🖌️ The Full Spectrum of Design Consultants: Who’s Who in the B2B Design Ecosystem
  
  
• 🖍️ The Growing List of Design Professions: Every Creative Career You Should Know

Exceptional packaging design is more than an aesthetic choice — it’s a direct driver of brand growth and consumer engagement. In the UK, the most effective consultancies combine creative direction with a deep understanding of market forces, ensuring every design decision is purposeful. For brands ready to stand out and sustain relevance, insight-led selection of design partners is key. You can explore that depth and clarity with Digital Reference.