Best Customer Experience (CX) Consulting Services in the USA

United States Customer Experience (CX) Consultants

In today’s competitive landscape, businesses know that customer experience (CX) is a defining driver of growth. From B2B SaaS companies to retail and service-led enterprises, organizations are investing in CX consulting to create measurable impact, reduce churn, and build lasting customer loyalty. The United States has become home to some of the most innovative CX consultancies in the world, each with a unique approach to mapping customer journeys, embedding data-driven insights, and developing sustainable systems for scale.

This article spotlights standout CX consulting providers across the United States. Each consultancy has been selected based on research, client reviews, and proven results — with founder-led insights at the forefront.

🔦 Methodology: How We Chose These USA-based CX Consulting Services

The providers highlighted here were selected through a rigorous process that balanced real-world outcomes with authenticity:

📊 Research-driven – Verified case studies, public results, and tested CX frameworks.

🤝 Client-reviewed – Reputation backed by measurable ROI and transparent feedback.

🌎 Location-based – Agencies and founders rooted in the U.S., actively leading projects across industries.

These criteria ensure each consultancy included is trusted, credible, and results-focused — not just in theory, but in practice.

🌟 USA Customer Experience (CX) Consultants - Provider Spotlights

CX Journey Inc.

What they do
CX Journey Inc. focuses on building enterprise-wide customer experience strategies rooted in journey mapping, culture transformation, and leadership alignment. Their approach combines organizational strategy with hands-on execution.

Who they work with
Enterprise B2B and B2C organizations across industries including finance, healthcare, and technology.

Operating model
They emphasize culture-driven change, ensuring that CX becomes embedded in company values rather than a surface-level initiative.

💡 Why they stand out:

📊 Recognized expertise in journey mapping methodologies.

🌟 Strong advocacy for customer-centric culture transformation.

🖇️ Proven record of aligning leadership teams with CX priorities.

Annette Franz, Founder & CEO of CX Journey Inc.

Annette Franz is a respected leader in customer experience strategy with decades of experience guiding organizations toward customer-centric practices. She is the author of two influential CX books and a frequent keynote speaker in the field. Franz’s approach is grounded in leadership engagement, culture alignment, and the practical application of journey mapping. She is widely recognized for bridging the gap between strategy and organizational change.

CX Pilots

What they do
CX Pilots provides consulting for customer experience maturity, governance, and strategy, helping organizations move from ad-hoc CX efforts to structured systems.

Who they work with
Mid-market and enterprise firms in regulated industries such as finance, healthcare, and education.

Operating model
CX Pilots uses a maturity model framework to build governance structures and measure progress over time.

💡 Why they stand out:

🧩 Deep focus on CX maturity modeling.

📑 Strong expertise in governance structures.

📈 Ability to translate complex CX data into actionable systems.

Steven Keith, Founder of CX Pilots

Steven Keith brings a background in consulting and communications, with over 20 years in CX leadership. He has guided organizations through governance, cultural adoption, and large-scale transformation initiatives. Keith is known for his methodical approach to embedding CX practices across organizational hierarchies and for creating frameworks that endure beyond initial implementations.

Resourceful

What they do
Resourceful helps organizations redesign operations and customer experiences, with services spanning CX design, process optimization, and workforce enablement.

Who they work with
B2B and B2C organizations, especially those undergoing digital transformation.

Operating model
They focus on aligning employee engagement with customer outcomes to create sustainable results.

💡 Why they stand out:

🌟 Strong expertise in organizational alignment.

📊 Data-driven approach to employee and customer engagement.

🚀 Focus on long-term sustainability in CX systems.

Dan Kearney, Founder & CEO of Resourceful

Dan Kearney is a seasoned consultant with a background in operational transformation and customer experience. He is known for building practical frameworks that unite workforce efficiency with customer-centric design. Kearney’s work emphasizes measurable ROI and helping clients adapt to rapidly evolving market expectations.

Insivia

What they do
Insivia provides customer experience and digital strategy consulting, with a strong emphasis on SaaS growth. They specialize in brand positioning, customer journey design, and digital experience.

Who they work with
SaaS and tech-driven companies looking to scale.

Operating model
A hybrid consultancy-agency model that blends creative execution with CX consulting.

💡 Why they stand out:

🚀 Niche expertise in SaaS growth strategy.

🎨 Integration of creative branding with CX strategy.

📊 Strong analytics and reporting structures.

Andy Halko, Founder & CEO of Insivia

Andy Halko is a digital strategist with two decades of experience in scaling SaaS companies. His leadership combines branding expertise with growth-focused CX frameworks, making him a trusted advisor in the SaaS space. Halko is recognized for creating clear roadmaps that connect customer journey design with revenue growth.

Shore Consulting, Inc.

What they do
Shore Consulting focuses on sales experience transformation, equipping sales teams with CX-driven frameworks to close deals more effectively.

Who they work with
Sales organizations in real estate, retail, and service-driven industries.

Operating model
Training-focused, combining workshops, keynote sessions, and ongoing consulting.

💡 Why they stand out:

🎤 Recognized authority in sales psychology.

📑 Clear, repeatable systems for sales enablement.

💡 Focus on emotional engagement in customer decision-making.

Jeff Shore, Founder, Sales Trainer, Author & Keynote Speaker of Shore Consulting

Jeff Shore is a thought leader in sales and CX, with multiple published books and decades of consulting experience. Known for his insightful work in buyer psychology, Shore equips organizations with repeatable frameworks to enhance customer satisfaction during the sales process.

Heart of the Customer, LLC

What they do
Heart of the Customer provides customer journey mapping and CX transformation services tailored to enterprise organizations.

Who they work with
Enterprises in finance, healthcare, and retail.

Operating model
They use journey mapping workshops and data-led frameworks to drive CX strategy.

💡 Why they stand out:

💓 Deep expertise in customer journey mapping.

📊 Research-driven methodologies.

🧩 Focus on embedding CX insights into business operations.

Jim Tincher, Founder, Author & CEO of Heart of the Customer

Jim Tincher is an established CX strategist and author, known for developing methodologies that translate journey mapping into organizational transformation. His leadership style focuses on clarity, accountability, and actionable insights.

The AHA Group

What they do
The AHA Group focuses on delivering CX consulting with a strong emphasis on brand experience and customer loyalty.

Who they work with
B2B and B2C organizations seeking brand differentiation through CX.

Operating model
Consultancy model blending CX insights with brand engagement.

💡 Why they stand out:

🌐 Global experience in brand and CX.

🌟 Leadership expertise in loyalty design.

📈 Focus on ROI-driven CX strategy.

Antonia J.A. Hock, Founder & President of The AHA Group

Antonia Hock is a globally recognized leader in CX and brand strategy. With decades of executive leadership, she is known for building high-performing customer-focused organizations and creating experiences that generate loyalty and measurable impact.

VesuvITas

What they do
VesuvITas provides CX consulting with a focus on technology integration, digital transformation, and customer journey design.

Who they work with
Tech companies, B2B service providers, and enterprise clients.

Operating model
They emphasize tech-enabled CX transformation.

💡 Why they stand out:

⚙️ Deep technology integration expertise.

📊 Emphasis on aligning CX with digital transformation.

🌟 Proven leadership in enterprise-scale projects.

Sebastian Anthony Corriere, Founder of VesuvITas

Sebastian Corriere has a strong background in digital transformation and customer experience, leading initiatives for enterprise-scale organizations. His approach emphasizes technical precision combined with customer-focused outcomes.

Vidal Consulting Group

What they do
Vidal Consulting Group provides CX strategy, organizational transformation, and leadership development services.

Who they work with
Large enterprises and B2B service providers.

Operating model
Consulting model with strong emphasis on leadership alignment.

💡 Why they stand out:

🌟 Strong leadership coaching expertise.

🧩 Proven track record in large-scale CX transformation.

📊 Focus on building CX maturity frameworks.

Rodolfo (Rudy) Vidal, Founder & Managing Director of Vidal Consulting Group

Rudy Vidal is a CX strategist with a reputation for developing scalable frameworks that align leadership and customer priorities. His leadership combines practical insights with a strong foundation in transformation initiatives.

BorderlessCX

What they do
BorderlessCX provides CX consulting that spans global markets, emphasizing customer journey consistency and cultural alignment.

Who they work with
Multinational corporations and global B2B organizations.

Operating model
A borderless consulting approach that adapts CX strategies to local markets.

💡 Why they stand out:

🌍 Expertise in global CX strategy.

📑 Strong alignment between culture and customer journey.

📊 Proven results with multinational clients.

Athina Karahogitis, Founder & CEO of BorderlessCX

Athina Karahogitis is an experienced CX leader with expertise in global markets and cultural integration. She is known for creating customer experience frameworks that scale across international borders while respecting local nuances.

Elevating CX Strategy: A Closing Spotlight

Customer experience consulting in the USA continues to evolve with methodologies that embed strategy into operations, align leadership priorities, and drive measurable transformation. From journey mapping to governance models, these approaches demonstrate the growing relevance of customer-first frameworks across industries. Each service highlights how organizations can achieve stronger engagement, operational sustainability, and long-term value. The field shows that when CX is rooted in culture and leadership, it shifts from being an initiative to a true organizational driver. This makes the role of CX consulting not just relevant, but essential in shaping competitive advantage.

At Digital Reference, radical authenticity is about transparency, verified insights, and an unfiltered view of what truly drives customer success. Its importance lies in helping leaders make decisions grounded in clarity and trust, ensuring CX strategies have real impact.

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The relevance of CX consulting lies in its ability to connect vision with execution, ensuring companies remain responsive to evolving customer needs. A clear approach to governance, strategy, and transformation not only builds competitive advantage but also fosters long-term loyalty. Leaders seeking clarity must rely on trusted perspectives that reflect experience and measurable outcomes. For those navigating this journey, the guide begins at Digital Reference.