Best Fractional Sales Leaders & Fractional VPs of Sales

Fractional Sales Directors & Fractional VPs of Sales

From fast-growing startups in London, New York, Toronto, Singapore, and Sydney to established enterprises modernizing go-to-market strategies across Europe, North America, and APAC, the way organizations access senior sales leadership has fundamentally changed. Instead of defaulting to full-time VPs of Sales or large sales consultancies, companies around the world are increasingly choosing fractional, outsourced, part-time, and virtual sales leaders who bring execution discipline, revenue alignment, and strategic clarity—without long-term overhead.

These fractional sales leaders don’t just “support” sales teams—they shape markets, ecosystems, and cities by helping founders turn early traction into predictable revenue, enabling professional services firms to scale sustainably, and guiding global brands through complex sales transformations. In today’s competitive landscape, transparency, credibility, and accountability in leadership are non-negotiable.

At Digital Reference, we champion radical authenticity, visible leadership, and reference-backed evaluation, ensuring organizations can confidently select sales leaders who actually deliver. Through video resumes and professional reference collection, we make senior sales talent more human, verifiable, and outcome-driven.

To support this shift, we’ve curated a global list of standout fractional Sales Directors and VPs of Sales—providers operating across North America, Europe, and APAC—who consistently deliver measurable results.

🌍 Our Methodology: How We Selected This List of Fractional Sales Leaders & Fractional Sales Directors

Our selection process reflects Digital Reference’s belief that credibility should be earned, not claimed. Each provider featured below was evaluated through a rigorous, research-led lens:

🔍 Deep research & evaluation
We assessed service clarity, measurable outcomes, leadership visibility, and client impact across industries and geographies.

🧠 Leadership-first focus
We prioritized founders, CEOs, and senior partners actively involved in strategy, rather than hidden behind sales teams.

🌐 Global delivery capability
All providers operate with experience across multiple regions, supporting clients across time zones, verticals, and growth stages.

🤝 Flexible engagement models
Fractional, part-time, outsourced, and virtual models were prioritized to reflect modern organizational needs.

📈 Outcome-driven performance
Revenue alignment, repeatable sales processes, and measurable growth mattered more than buzzwords or flashy promises.

🌟 Featured Fractional Sales Directors & Fractional Sales Leaders

VP Solution

What they do:
VP Solution provides high-level fractional sales leadership and strategy for organizations seeking structured growth without full-time overhead. Their services include pipeline development, sales process optimization, and executive-level go-to-market guidance.

Who they work with:
Startups, scaleups, and mid-market companies aiming for predictable revenue and strategic sales execution.

Operating model:
Fractional VPs of Sales, virtual leadership, and advisory engagements.

💡 Why they stand out:
✨ Strong alignment between sales strategy and revenue objectives
⚡ Hands-on execution embedded in client teams
🎯 Clear frameworks for scaling sales operations‍

Bryan Bootka, MBA — VP of Marketing & Sales

Bryan Bootka combines strategic insight with execution-focused leadership, helping companies build scalable, repeatable sales systems. At VP Solution, he works closely with leadership teams to align go-to-market strategy with measurable business outcomes.

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Sales Scalability

What they do:
Sales Scalability helps organizations accelerate revenue growth by implementing structured sales processes and coaching high-performing sales teams.

Who they work with:
SMEs, startups, and established companies aiming to professionalize sales operations.

Operating model:
Fractional VPs of Sales, part-time executive leadership, and virtual advisory services.

💡 Why they stand out:
✨ Proven frameworks for scaling teams and revenue
⚡ Leadership coaching that drives accountability
🎯 Focus on measurable growth outcomes‍

Priya Sachdev — Founder & Chief Sales Practitioner

Priya Sachdev is known for her disciplined approach to sales leadership, blending strategic planning with practical execution. As Founder, she empowers clients to build high-performing sales teams that consistently hit targets.

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Fractional Sales

What they do:
Fractional Sales delivers senior-level sales leadership that integrates strategy, process, and execution to drive predictable growth for UK businesses.

Who they work with:
Scaleups and SMEs seeking experienced fractional sales executives without full-time costs.

Operating model:
Fractional VPs of Sales, outsourced leadership, and virtual advisory.

💡 Why they stand out:
✨ Strong UK market expertise
⚡ Embedded leadership model
🎯 Proven impact on sales performance

‍Toby Potter — Managing Partner

Toby Potter brings years of sales leadership experience and a pragmatic approach to building repeatable sales processes. As Managing Partner at Fractional Sales, he helps businesses turn strategy into measurable revenue outcomes.

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Australia Go to Market Pty Ltd

What they do:
Australia Go to Market supports businesses with go-to-market strategy, sales operations, and fractional leadership across Australia and APAC.

Who they work with:
Australian SMEs and high-growth companies navigating market expansion.

Operating model:
Fractional sales directors, advisory services, and virtual leadership.

💡 Why they stand out:
✨ Deep APAC market knowledge
⚡ Data-driven sales strategy and execution
🎯 Focus on sustainable revenue growth

‍Helena Softley — General Manager & Sales Director

Helena Softley combines strategic insight with hands-on sales leadership, helping businesses implement actionable, growth-focused sales plans. As GM & Sales Director, she ensures teams are aligned, accountable, and ready to scale.

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jbscale

What they do:
jbscale delivers fractional sales leadership and revenue optimisation strategies for B2B and tech-focused businesses.

Who they work with:
Startups, scaleups, and SMEs aiming for structured, measurable growth.

Operating model:
Fractional sales directors, part-time leadership, and virtual advisory.

💡 Why they stand out:
✨ Agile sales leadership for fast-moving businesses
⚡ Strong focus on revenue operations
🎯 Practical, execution-oriented guidance

Julien Bucaille — Founder

Julien Bucaille is recognized for his expertise in scaling sales teams and optimizing revenue pipelines. As Founder of jbscale, he partners closely with leaders to drive tangible, measurable business growth.

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Sales Homie

What they do:
Sales Homie provides fractional sales leadership, coaching, and pipeline management for growing companies.

Who they work with:
Startups and SMEs looking to professionalize sales operations.

Operating model:
Fractional VPs of Sales, virtual leadership, and advisory engagements.

💡 Why they stand out:
✨ Hands-on coaching for founders and teams
⚡ Data-informed sales process design
🎯 Focus on building scalable, repeatable pipelines‍

Nate Zoellner — Founder & CEO

Nate Zoellner brings practical, founder-friendly sales leadership that helps organizations implement revenue growth strategies with confidence. As Founder & CEO, he is known for clear execution frameworks and coaching that drives results.

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Yellow O

What they do:
Yellow O delivers B2B sales consulting, fractional leadership, and strategy optimization across UK markets.

Who they work with:
UK SMEs, tech firms, and professional services businesses.

Operating model:
Fractional sales directors and virtual leadership services.

💡 Why they stand out:
✨ Expertise in outbound and enterprise sales
⚡ Focus on ROI-driven strategy
🎯 Strong track record of client success

‍Mark Colgan — Founder & B2B Sales Consultant

Mark Colgan combines strategic insight with hands-on sales execution, helping clients build high-performing sales systems. As Founder, he is valued for his practical guidance and ability to align sales strategy with business outcomes.

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Sales Profit™

What they do:
Sales Profit™ provides fractional sales leadership, revenue optimization, and growth strategy for scaling companies.

Who they work with:
Startups and growth-focused SMEs seeking structured revenue growth.

Operating model:
Fractional VPs of Sales and advisory engagements.

💡 Why they stand out:
✨ Data-driven revenue growth frameworks
⚡ Scalable sales process design
🎯 Outcome-focused execution

Bradley Tidwell — Founder & Fractional VP of Sales

Bradley Tidwell is known for helping organisations optimise sales pipelines and align leadership with measurable growth targets. As Founder & Fractional VP, he blends strategic insight with execution-focused leadership.

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Four Tree Coaching

What they do:
Four Tree Coaching offers fractional sales leadership and executive coaching, helping companies build predictable revenue engines.

Who they work with:
Startups, scaleups, and SMEs seeking leadership alignment and high-performance teams.

Operating model:
Fractional VPs, virtual advisory, and coaching services.

💡 Why they stand out:
✨ Executive coaching integrated with sales leadership
⚡ Focus on building team accountability
🎯 Long-term revenue performance

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360 Consulting

What they do:
360 Consulting provides fractional sales leadership, pipeline optimization, and revenue growth strategy for startups, SMEs, and mid-market companies across Texas and the broader US. Their services are designed to implement structured sales processes, develop high-performing teams, and deliver predictable revenue without the cost of full-time executives.

Who they work with:
Startups, scaleups, and growing companies seeking scalable sales leadership and measurable growth.

Operating model:
Fractional VPs of Sales, part-time leadership, virtual advisory, and hands-on coaching.

💡 Why they stand out:
✨ Strong US market expertise with hands-on leadership
⚡ Focused on building repeatable sales processes and scalable teams
🎯 Measurable impact on revenue and organizational performance

Chris Goade — Founder

Chris Goade brings deep sales leadership experience and a practical, execution-focused approach to scaling teams and pipelines. As Founder of 360 Consulting, he partners closely with executives to implement structured processes, drive accountability, and ensure measurable revenue growth.

Dean Ash — Co-Founder

Dean Ash complements Chris with operational expertise and fractional leadership experience, helping businesses translate strategy into actionable sales outcomes. As Co-Founder, he focuses on optimizing team performance, aligning processes with strategic goals, and supporting clients through high-growth and transformation.

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Final Thoughts: The Future of Fractional Sales Leadership

Across global cities and industries, fractional Sales Directors and VPs of Sales are transforming how organizations grow revenue—bringing strategy, discipline, and execution without unnecessary overhead. These leaders don’t just run pipelines; they build systems, mentor teams, and create measurable market impact.

Digital Reference exists to make these leaders visible, verifiable, and human. Through video resumes, transparent leadership profiles, and professional reference collection, we help organizations confidently choose sales leaders who deliver outcomes.

👉 Continue exploring with Digital Reference’s fractional leadership insights, executive credibility resources, and best practices for hiring fractional sales talent:

• Fractional Sales Leader for SMBs: Dustin Marchand
• Best Fractional Chief Sales Officer (CSO) Services in the USA
• Best Sales Motivational Speakers in Canada
• Best Sales Consulting Services in Australia

By centering authenticity, transparency, and measurable impact, Digital Reference is redefining how organizations worldwide hire—and work with—fractional sales leaders.