Best Fractional Chief Sales Officer Services in the UK

Best Fractional & Part-time CSO Services in the United Kingdom

From London’s fintech scene to Manchester’s enterprise SaaS startups, the UK is quickly becoming a powerhouse for agile sales leadership. At Digital Reference, we’ve seen how fractional and outsourced Chief Sales Officers (CSOs) are reshaping growth strategies across sectors—from early-stage disruptors to well-established enterprises.

These leaders aren’t just plugging in. They’re designing scalable go-to-market strategies, coaching teams, and driving real pipelines—all without the overhead of a full-time hire.

Our Methodology – UK Virtual, Fractional, and Part-Time CSO Services

We took our time. Our research included dozens of UK-based sales executives and boutique firms across the country. What did we prioritize?

• 📈 Proven experience in launching GTM functions, building revenue operations, and scaling.
• 💬 Radical authenticity, a non-negotiable for us at Digital Reference.
• 🇬🇧 Local market fluency, with real understanding of UK business culture and customer expectations.
• 🤝 Transparent, collaborative approaches, especially when working with in-house commercial teams.

We also gave bonus points for thought leadership, mentorship, and the ability to bring operational clarity to sales chaos.

Meet the top UK-based fractional CSO leaders and agencies transforming how British companies sell:

GTM Consultants

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What they do:
GTM Consultants provides bespoke go-to-market strategy and fractional sales execution for B2B technology and SaaS companies. Their work focuses on helping leadership teams clarify their commercial direction, structure their sales motions, and navigate complex buying cycles with confidence.

Who they work with:
B2B SaaS and technology firms across the UK and EMEA that need senior-level GTM leadership without hiring a full-time executive.

Operating model:
UK-based, founder-led consultancy delivering high-touch strategic advisory combined with hands-on sales execution support.

💡 Why they stand out:
🧭 Led GTM for multiple SaaS scale-ups across EMEA
📊 Combines strategy with frontline sales coaching
🤝 Helps teams bring structure and clarity to tough sales cycles

Angus Chudleigh — Founder, GTM Consultants

‍Angus Chudleigh brings more than 20 years of commercial leadership across tech and SaaS. Rather than offering generic advice, he works directly with founders and sales teams to design and execute go-to-market strategies that actually convert. His strength lies in pairing long-term strategic foresight with practical, on-the-ground sales leadership.

Scaled

What they do:
Scaled helps high-growth businesses design revenue engines that align brand, marketing, and sales. Their approach blends data, systems, and human-centered leadership to help companies scale both awareness and revenue in a coordinated way.

Who they work with:
High-growth SaaS and service businesses that need stronger alignment between content, marketing, and sales.

Operating model:
UK-based growth consultancy providing strategic revenue design, GTM alignment, and leadership-level support.

💡 Why they stand out:
📈 Built by a former CEO of a hyper-growth content agency
🔗 Strong integration between content, marketing, and sales
🚀 Trusted by scaling SaaS and services companies

Simon Penson — CEO, Scaled

‍Simon Penson applies a data-informed, human-centric approach to revenue growth. With a background in media and agency leadership, he understands how brand, storytelling, and sales must evolve together as companies scale. His leadership style is analytical, creative, and deeply focused on sustainable growth.

Hayward Miller

What they do:
Hayward Miller operates as a fractional GTM engine, delivering outsourced sales execution alongside leadership-level sales strategy. They support everything from prospecting and pipeline building to high-level commercial planning.

Who they work with:
B2B industrial, manufacturing, and technology companies that want reliable, process-driven sales execution without building large internal teams.

Operating model:
UK-based sales outsourcing and fractional leadership firm combining hands-on selling with structured GTM management.

💡 Why they stand out:
📞 Specializes in outsourced sales execution
🏭 Strong track record across industrials, manufacturing, and tech
📊 High integrity and process-driven delivery

Andrew Hayward — CEO, Hayward Miller

‍Andrew Hayward has built Hayward Miller into a disciplined sales organization that blends execution with strategic rigor. Known for integrity and process-driven leadership, he helps companies professionalize their sales operations while keeping performance front and center.

Trevor Lee

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What they do:
Trevor Lee provides fractional sales leadership, presentation coaching, and communication training designed to improve how teams persuade, present, and close. His work focuses on helping businesses win more deals by communicating more clearly and confidently.

Who they work with:
SMEs, startups, and growing B2B teams that need stronger sales presence and messaging.

Operating model:
UK-based independent fractional sales leader, working directly with founders and sales teams through coaching, training, and advisory engagements.

💡 Why they stand out:
🎤 Specialist in sales presentation and communication
📈 Helps teams improve confidence and conversion
🎙️ Host of the “Better Presentations More Sales” podcast

Trevor Lee — Independent Fractional Sales Leader

‍Trevor Lee blends sales leadership with performance coaching, helping teams not just sell better but communicate with clarity and impact. His reputation is built on practical tools that improve persuasion, presentation, and results across growing B2B teams.

Final Thoughts

The UK is undergoing a shift in sales leadership. As startups scale and enterprises seek leaner models, fractional CSOs are filling the gap—bringing experience, insight, and speed to the table. Leaders like those we’ve featured here don’t just manage deals—they build lasting commercial engines.

Why Digital Reference Champions Fractional Leadership

We go beyond lists. Digital Reference empowers companies to see the person behind the pitch:

• 📹 Video resumes to observe presence, clarity, and sales approach.
• 💬 Transparent references that deliver insight beyond LinkedIn likes.
• 📊 Bias-conscious insights to help you evaluate talent clearly and fairly.

From seed-stage startups to FTSE 100 firms, we help you answer: “Is this the right person to lead our revenue function now?”

Let’s build the future of sales leadership—radically, transparently, together.

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