Best Fractional Chief Sales Officer Services in the UK

Best Fractional & Part-time CSO Services in the United Kingdom

From London’s fintech scene to Manchester’s enterprise SaaS startups, the UK is quickly becoming a powerhouse for agile sales leadership. At Digital Reference, we’ve seen how fractional and outsourced Chief Sales Officers (CSOs) are reshaping growth strategies across sectors—from early-stage disruptors to well-established enterprises.

These leaders aren’t just plugging in. They’re designing scalable go-to-market strategies, coaching teams, and driving real pipelines—all without the overhead of a full-time hire.

Our Methodology – UK Virtual, Fractional, and Part-Time CSO Services

We took our time. Our research included dozens of UK-based sales executives and boutique firms across the country. What did we prioritize?

• 📈 Proven experience in launching GTM functions, building revenue operations, and scaling.
• 💬 Radical authenticity, a non-negotiable for us at Digital Reference.
• 🇬🇧 Local market fluency, with real understanding of UK business culture and customer expectations.
• 🤝 Transparent, collaborative approaches, especially when working with in-house commercial teams.

We also gave bonus points for thought leadership, mentorship, and the ability to bring operational clarity to sales chaos.

Meet the top UK-based fractional CSO leaders and agencies transforming how British companies sell:

GTM Consultants

Angus Chudleigh, Founder at GTM Consultants

🔗 Website | 🔗 LinkedIn

Angus Chudleigh brings over 20 years of commercial leadership across tech and SaaS. At GTM Consultants, he provides bespoke, high-level go-to-market strategy and fractional sales execution support.

Why Angus stands out:

• 📌 Led GTM for multiple SaaS scale-ups across EMEA.
• 📌 Combines strategic foresight with frontline sales coaching.
• 📌 Helps B2B firms navigate tough sales cycles with clarity and structure.

Scaled

Simon Penson, CEO at Scaled

🔗 Website | 🔗 LinkedIn

As the founder of Scaled, Simon Penson applies a data-informed, human-centric approach to revenue growth. With a background in media and agency leadership, he understands how to scale brand and revenue together.

Why Simon is unique:

• 🚀 Former CEO of one of the UK’s fastest-growing content marketing agencies.
• 🚀 Expert in aligning content, marketing, and sales teams.
• 🚀 Trusted by high-growth SaaS and service businesses.

Hayward Miller

Andrew Hayward, CEO of Hayward Miller

🔗 Website | 🔗 LinkedIn

With Hayward Miller, Andrew Hayward has built a sales outsourcing agency that operates like a fractional GTM machine. His firm supports everything from prospecting to leadership-level sales strategy.

Andrew’s key strengths:

• 📞 Specializes in outsourced sales execution.
• 📞 Proven record across B2B industrials, manufacturing, and tech.
• 📞 Brings integrity and process rigor to each client engagement.

Trevor Lee

Independent Fractional Sales Leader

🔗 Website | 🔗 LinkedIn

Trevor Lee is a seasoned fractional sales and presentation coach, helping leaders and teams improve performance, presence, and persuasion.

Why Trevor matters:

• 🎤 Specialist in sales presentation and communication.
• 🎤 Works with SMEs and startups to boost sales confidence.
• 🎤 Hosts the “Better Presentations More Sales” podcast.

Final Thoughts

The UK is undergoing a shift in sales leadership. As startups scale and enterprises seek leaner models, fractional CSOs are filling the gap—bringing experience, insight, and speed to the table. Leaders like those we’ve featured here don’t just manage deals—they build lasting commercial engines.

Why Digital Reference Champions Fractional Leadership

We go beyond lists. Digital Reference empowers companies to see the person behind the pitch:

• 📹 Video resumes to observe presence, clarity, and sales approach.
• 💬 Transparent references that deliver insight beyond LinkedIn likes.
• 📊 Bias-conscious insights to help you evaluate talent clearly and fairly.

From seed-stage startups to FTSE 100 firms, we help you answer: “Is this the right person to lead our revenue function now?”

Let’s build the future of sales leadership—radically, transparently, together.

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