Fractional CROs in Dallas Making Things Happen in 2025
Dallas Interim Chief Revenue Officers to Know
At Digital Reference, we focus on the operators and strategists who move revenue, not just talk about it. In this edition, we’re spotlighting Dallas-based Fractional Chief Revenue Officers (CROs)—leaders who are redefining what it means to build sustainable growth in one of the country’s most ambitious and fast-moving markets.
These professionals specialize in high-stakes execution: aligning GTM teams, designing revenue systems, and installing the forecasting and accountability structures that make scale possible. Whether you're a startup in Frisco or a scaling company in Uptown, these CROs are worth knowing.
How We Built This List – Fractional CRO Services
We built this list to surface experienced leaders who deliver measurable outcomes across revenue functions. Our criteria focused on:
✅ Dallas-based or actively operating across the DFW metroplex
📈 Demonstrated history of building revenue strategy and GTM systems
🧠 Frameworks rooted in RevOps, enablement, and cross-functional alignment
🗣️ Community visibility through mentorship, executive roles, or advisory work
Each of these professionals brings a track record of not just advising—but executing—at a high level.
Featured Fractional CRO Service Providers
Blake Nolan
Blake Nolan is a fractional sales and GTM leader known for helping B2B startups structure their revenue operations from the ground up. With deep experience in SaaS, fintech, and venture-backed firms, Blake delivers systems that help companies move from founder-led sales to performance-based teams.
💠 Signature Strengths
📈 Early-stage sales architecture
🧠 GTM design and execution
📘 Sales enablement and onboarding
📊 Forecasting and pipeline structure
Glen Swindell
Glen Swindell is a seasoned revenue strategist with decades of experience across enterprise sales, channel development, and commercial leadership. As a fractional CRO, Glen works with mid-market and scaling firms to implement RevOps infrastructure, build scalable sales models, and enable leadership with clear revenue reporting.
💠 Signature Strengths
📘 Sales team structuring and training
🧠 RevOps and process optimization
📈 Channel and partnership strategy
🛠 Sales coaching and strategic planning
Dunnie Norman
Dunnie Norman is a GTM advisor and fractional revenue leader who works with SaaS, services, and B2B companies navigating growth inflection points. With a data-first approach, Dunnie helps clients develop consistent sales processes, improve customer acquisition, and boost team performance.
💠 Signature Strengths
📈 GTM systems for scaling
📘 Sales performance management
🧠 Strategic coaching and enablement
🛠 Funnel optimization and CRM discipline
Brandy Alfred
Brandy Alfred is a sales operations and enablement expert who serves as a fractional CRO to high-growth businesses across Texas. With a background in sales process transformation and technology implementation, she helps firms eliminate bottlenecks, enhance forecasting, and create scalable revenue playbooks.
💠 Signature Strengths
🧠 Sales enablement and training systems
📈 CRM design and data integrity
📘 Sales tech and ops leadership
🛠 Revenue process transformation
Joe Odell
Joe is a hands‑on fractional CRO and operations strategist who excels at fixing fragmented GTM systems and revenue pipelines—especially in healthcare and tech sectors. With over a decade of executive experience, Joe partners with mid-market and scaling firms to transition from founder-led chaos into structured, forecastable performance. He’s built frameworks that empower teams and standardize enterprise processes—delivering measurable financial turnaround across sales, pipeline generation, and cross-functional ops.
💠 Signature Strengths
📈 Diagnostic pipeline remodeling & broken‑funnel repair
🧠 GTM strategy rooted in operational scaling
📘 Cross-functional enablement & team calibration
🛠 Operational efficiency and execution leadership
Greg Dennison
Greg is a strategic fractional CRO known for blending commercial clarity with emotional intelligence and team empathy. Based in Toronto, he helps mid-stage tech companies refine their RevOps infrastructure and embed ROI-focused selling in every cycle. Greg consistently challenges leadership to demand commercial maturity from their reps—“How can reps still be sending proposals without clear ROI defined!?” he asks—holding teams to disciplined standards that match market expectations.
💠 Signature Strengths
📘 Structuring high-performance sales teams with soft-skill coaching
🧠 RevOps alignment across operations, sales, and finance
📈 Channel and partnership optimization for growth
🛠 Strategic planning and revenue discipline at board level
Why This List Matters
Dallas is a launchpad for innovation—and rapid growth. That means companies often outgrow their revenue systems before they outgrow their product. The CROs featured here are the bridge: helping founders move from hustle to structure, from guesswork to forecasting, and from startup thinking to scalable operations.
They bring experience from across sectors, but share one common thread: a proven ability to create systems that scale.
A Note from Digital Reference
We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.
Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.
Learn More
- How to Hire a Revenue or Sales Consultant
- Revenue Consultants vs. Sales Experts: What Do They Do?
- What Are Revenue Professionals and What Do They Do?
- Find Fractional CROs Near Me
At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.
Check Out Our Local Directories of Fractional CROs and Interim Chief Revenue Officers by City
This resource highlights city-specific guides to some of the most impactful Fractional Chief Revenue Officers across the U.S. and Canada. Each directory offers a snapshot of the regional business vibe and the revenue leaders bringing structure, speed, and results to fast-moving companies.
- Atlanta
Fractional CROs in Atlanta Making Things Happen
Atlanta’s revenue leaders are fueling the Southeast’s hottest growth corridor—where startups, logistics firms, and creative agencies collide. These CROs are known for turning ambition into pipeline, and pipeline into profit. - Austin
Fractional CROs in Austin Making Things Happen
In the city where tech meets talent and speed meets scale, Austin’s fractional CROs are helping founders ditch the duct tape and build go-to-market machines that actually work. - Boston
Fractional CROs in Boston Making Things Happen
Home to biotech breakthroughs and SaaS giants alike, Boston demands CROs who can think fast and scale smart. These leaders turn academic precision into commercial horsepower. - Charlotte
Fractional CROs in Charlotte Making Things Happen
Charlotte’s on the rise, and so are the companies within it. These CROs are helping businesses break through their next growth ceiling—bringing sales, marketing, and ops into lockstep. - Chicago
Fractional CROs in Chicago Making Things Happen
In the city that knows how to hustle, Chicago’s CROs blend old-school grit with modern GTM strategy. Whether you’re scaling SaaS or rebooting a sales team, these are the pros who get it done. - Denver
Fractional CROs in Denver Making Things Happen
Denver’s growth-stage scene is thriving—and these CROs are building the systems to match. From SaaS to wellness, they bring structure to scale and clarity to chaos. - Detroit
Fractional CROs in Detroit Making Things Happen
Detroit’s next wave of innovation is here, and these CROs are leading the charge. Whether it’s modernizing sales or building GTM from scratch, they bring traction where others stall out. - Los Angeles
Fractional CROs in Los Angeles Making Things Happen
In the land of big ideas and tight timelines, LA’s CROs know how to move fast and make it stick. They specialize in aligning creative teams with commercial outcomes. - Miami
Fractional CROs in Miami Making Things Happen
Miami’s going from sun and sand to serious scale. These CROs are helping tech, fintech, and healthcare companies grow with intention—without losing momentum. - New York City
Fractional CROs in New York City Making Things Happen
This city runs on pressure—and NYC’s fractional CROs know how to perform under it. From Wall Street to Williamsburg, they build revenue engines that match the city's pace and complexity. - Philadelphia
Fractional CROs in Philadelphia Making Things Happen
In Philly’s mix of innovation and legacy industries, these CROs are guiding businesses through GTM makeovers, sales optimization, and scaling with substance—not just speed. - San Diego
Fractional CROs in San Diego Making Things Happen
Biotech, defense, and SaaS all converge in San Diego—and so do CROs who can scale them. These leaders are hands-on, sharp, and built for complexity. - San Francisco
Fractional CROs in San Francisco Making Things Happen
When you need execution, not just advice, SF’s CROs deliver. They help companies navigate high-growth stakes, messy GTM ops, and the push from founder-led selling to scalable systems. - Toronto
Fractional CROs in Toronto Making Things Happen
Toronto’s business scene is international, ambitious, and moving fast. These CROs are translating strategy into systems for companies scaling across North America and beyond. - Washington, DC
Fractional CROs in Washington DC Making Things Happen
In a city full of policy, purpose, and pivoting sectors, DC’s CROs are guiding organizations through complex sales motions and regulated markets—with speed and precision.
If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.
Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.
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