Fractional CROs in Dallas Making Things Happen in 2025

Dallas Interim Chief Revenue Officers to Know

At Digital Reference, we focus on the operators and strategists who move revenue, not just talk about it. In this edition, we’re spotlighting Dallas-based Fractional Chief Revenue Officers (CROs)—leaders who are redefining what it means to build sustainable growth in one of the country’s most ambitious and fast-moving markets.

These professionals specialize in high-stakes execution: aligning GTM teams, designing revenue systems, and installing the forecasting and accountability structures that make scale possible. Whether you're a startup in Frisco or a scaling company in Uptown, these CROs are worth knowing.

How We Built This List – Fractional CRO Services

We built this list to surface experienced leaders who deliver measurable outcomes across revenue functions. Our criteria focused on:

✅ Dallas-based or actively operating across the DFW metroplex
📈 Demonstrated history of building revenue strategy and GTM systems
🧠 Frameworks rooted in RevOps, enablement, and cross-functional alignment
🗣️ Community visibility through mentorship, executive roles, or advisory work

Each of these professionals brings a track record of not just advising—but executing—at a high level.

Featured Fractional CRO Service Providers

Blake Nolan

🔗 LinkedIn

Blake Nolan is a fractional sales and GTM leader known for helping B2B startups structure their revenue operations from the ground up. With deep experience in SaaS, fintech, and venture-backed firms, Blake delivers systems that help companies move from founder-led sales to performance-based teams.

💠 Signature Strengths
📈 Early-stage sales architecture
🧠 GTM design and execution
📘 Sales enablement and onboarding
📊 Forecasting and pipeline structure

Glen Swindell

🔗 LinkedIn

Glen Swindell is a seasoned revenue strategist with decades of experience across enterprise sales, channel development, and commercial leadership. As a fractional CRO, Glen works with mid-market and scaling firms to implement RevOps infrastructure, build scalable sales models, and enable leadership with clear revenue reporting.

💠 Signature Strengths
📘 Sales team structuring and training
🧠 RevOps and process optimization
📈 Channel and partnership strategy
🛠 Sales coaching and strategic planning

Dunnie Norman

🔗 LinkedIn

Dunnie Norman is a GTM advisor and fractional revenue leader who works with SaaS, services, and B2B companies navigating growth inflection points. With a data-first approach, Dunnie helps clients develop consistent sales processes, improve customer acquisition, and boost team performance.

💠 Signature Strengths
📈 GTM systems for scaling
📘 Sales performance management
🧠 Strategic coaching and enablement
🛠 Funnel optimization and CRM discipline

Brandy Alfred

🔗 LinkedIn

Brandy Alfred is a sales operations and enablement expert who serves as a fractional CRO to high-growth businesses across Texas. With a background in sales process transformation and technology implementation, she helps firms eliminate bottlenecks, enhance forecasting, and create scalable revenue playbooks.

💠 Signature Strengths
🧠 Sales enablement and training systems
📈 CRM design and data integrity
📘 Sales tech and ops leadership
🛠 Revenue process transformation

Why This List Matters

Dallas is a launchpad for innovation—and rapid growth. That means companies often outgrow their revenue systems before they outgrow their product. The CROs featured here are the bridge: helping founders move from hustle to structure, from guesswork to forecasting, and from startup thinking to scalable operations.

They bring experience from across sectors, but share one common thread: a proven ability to create systems that scale.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.

Learn More

• How to Hire a Revenue or Sales Consultant
  
  
• Revenue Consultants vs. Sales Experts: What Do They Do?
  
  
• What Are Revenue Professionals and What Do They Do?
  
  
• Find Fractional CROs Near Me
  
  

At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

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If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.