Fractional CROs in Atlanta Making Things Happen in 2025

Atlanta Interim Chief Revenue Officers to Know

Atlanta’s startup and business scene is scaling fast—and with it, the demand for experienced revenue leadership. In this edition, we’re spotlighting Fractional Chief Revenue Officers (CROs) who are helping Atlanta-based companies build pipeline predictability, align go-to-market teams, and scale smartly.

From SaaS to professional services and logistics, these revenue experts help companies navigate periods of growth, change, or transition by building systems that last beyond their engagement.

How We Built This List – Fractional CRO Services

At Digital Reference, we specialize in surfacing the professionals driving real growth behind the scenes. To curate this list, we considered:

✅ Active presence in Atlanta or the broader Southeast
📈 Demonstrated success in GTM alignment, revenue operations, and sales strategy
🧠 Proven ability to lead through transition, scale, or restructuring
🗣️ Thought leadership, client results, or consistent ecosystem engagement

These leaders don’t just give advice—they help teams execute and evolve.

Featured Fractional CRO Service Providers

Josh Sweeney

🔗 Website

Josh Sweeney is the founder of FounderScale, a fractional CRO firm focused on founder-led B2B companies. With a structured approach to sales system design, Josh helps companies reduce dependency on founders while building scalable GTM motions. He’s known for creating sales playbooks and CRM strategies that stick.

💠 Signature Strengths
📘 Founder-to-team sales transition
🧠 CRM and sales enablement strategy
📈 GTM playbook creation
🛠 Sales team performance tracking

Doug Field

🔗 Website

Doug Field is Managing Partner at Southfield Group, where he provides strategic sales leadership and operational coaching to companies undergoing transformation. With deep experience in enterprise sales and consulting, Doug focuses on aligning leadership, sales, and marketing under a shared revenue vision.

💠 Signature Strengths
📈 Revenue transformation and alignment
📘 Executive-level sales coaching
🧠 Organizational change and culture fit
🛠 GTM and customer lifecycle planning

Ryan Mack

🔗 LinkedIn

Ryan Mack brings fractional CRO expertise to B2B firms focused on outbound sales acceleration and tech-enabled GTM systems. He works with scaling teams to install RevOps best practices and implement sales strategies that deliver short-term wins and long-term growth.

💠 Signature Strengths
📈 Outbound strategy and enablement
🧠 RevOps and CRM optimization
📘 Pipeline forecasting and coverage
🛠 Founder coaching on revenue structure

David Sanders

🔗 LinkedIn

David Sanders is a revenue advisor with deep roots in financial services and B2B services. As a fractional CRO, he helps companies develop market entry strategies, sales processes, and pricing frameworks that reflect both internal goals and customer behavior.

💠 Signature Strengths
🧭 Sales and pricing strategy
📈 Market expansion planning
📘 Sales enablement and role clarity
🛠 Performance benchmarking

Chad Garrett

🔗 LinkedIn

Chad Garrett serves as a fractional sales leader and advisor to high-growth startups and family-run businesses. Known for his disciplined sales execution, Chad supports companies in establishing forecasting systems, optimizing close rates, and setting compensation strategies that drive behavior.

💠 Signature Strengths
📈 Forecasting and sales metrics
📘 Sales training and execution
🧠 GTM role clarity and hiring support
🛠 Incentive design and quota structure

Brady Holcomb

🔗 LinkedIn

Brady Holcomb is a results-driven fractional CRO with a track record of helping SaaS companies achieve go-to-market maturity. With a background in sales architecture and customer success integration, Brady guides startups through high-growth phases with strategic clarity.

💠 Signature Strengths
📈 SaaS sales system design
🧠 Customer success integration
📘 GTM infrastructure and playbooks
🛠 Team training and pipeline review

Why This List Matters

Atlanta is fast becoming one of the Southeast’s most innovative and entrepreneurial cities. And with growth comes growing pains—especially in sales strategy, GTM alignment, and forecasting. That’s where fractional CROs come in.

These professionals provide the experience, structure, and tools to help companies shift from hustle to high performance. They're the leaders founders call when they need traction—fast.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.

Learn More

• How to Hire a Revenue or Sales Consultant
  
  
• Revenue Consultants vs. Sales Experts: What Do They Do?
  
  
• What Are Revenue Professionals and What Do They Do?
  
  
• Find Fractional CROs Near Me
  
  

At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

Additional Local Directories of Fractional CRO Service Providers

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If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.

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