Fractional CROs in Atlanta Making Things Happen in 2025

Atlanta Interim Chief Revenue Officers to Know

Atlanta’s startup and business scene is scaling fast—and with it, the demand for experienced revenue leadership. In this edition, we’re spotlighting Fractional Chief Revenue Officers (CROs) who are helping Atlanta-based companies build pipeline predictability, align go-to-market teams, and scale smartly.

From SaaS to professional services and logistics, these revenue experts help companies navigate periods of growth, change, or transition by building systems that last beyond their engagement.

How We Built This List – Fractional CRO Services

At Digital Reference, we specialize in surfacing the professionals driving real growth behind the scenes. To curate this list, we considered:

✅ Active presence in Atlanta or the broader Southeast
📈 Demonstrated success in GTM alignment, revenue operations, and sales strategy
🧠 Proven ability to lead through transition, scale, or restructuring
🗣️ Thought leadership, client results, or consistent ecosystem engagement

These leaders don’t just give advice—they help teams execute and evolve.

Featured Fractional CRO Service Providers

Josh Sweeney

🔗 LinkedIn

Josh Sweeney is the founder of FounderScale, a fractional CRO firm focused on founder-led B2B companies. With a structured approach to sales system design, Josh helps companies reduce dependency on founders while building scalable GTM motions. He’s known for creating sales playbooks and CRM strategies that stick.

💠 Signature Strengths
📘 Founder-to-team sales transition
🧠 CRM and sales enablement strategy
📈 GTM playbook creation
🛠 Sales team performance tracking

Doug Field

🔗 LinkedIn

Doug Field is Managing Partner at Southfield Group, where he provides strategic sales leadership and operational coaching to companies undergoing transformation. With deep experience in enterprise sales and consulting, Doug focuses on aligning leadership, sales, and marketing under a shared revenue vision.

💠 Signature Strengths
📈 Revenue transformation and alignment
📘 Executive-level sales coaching
🧠 Organizational change and culture fit
🛠 GTM and customer lifecycle planning

Ryan Mack

🔗 LinkedIn

Ryan Mack brings fractional CRO expertise to B2B firms focused on outbound sales acceleration and tech-enabled GTM systems. He works with scaling teams to install RevOps best practices and implement sales strategies that deliver short-term wins and long-term growth.

💠 Signature Strengths
📈 Outbound strategy and enablement
🧠 RevOps and CRM optimization
📘 Pipeline forecasting and coverage
🛠 Founder coaching on revenue structure

David Sanders

🔗 LinkedIn

David Sanders is a revenue advisor with deep roots in financial services and B2B services. As a fractional CRO, he helps companies develop market entry strategies, sales processes, and pricing frameworks that reflect both internal goals and customer behavior.

💠 Signature Strengths
🧭 Sales and pricing strategy
📈 Market expansion planning
📘 Sales enablement and role clarity
🛠 Performance benchmarking

Chad Garrett

🔗 LinkedIn

Chad Garrett serves as a fractional sales leader and advisor to high-growth startups and family-run businesses. Known for his disciplined sales execution, Chad supports companies in establishing forecasting systems, optimizing close rates, and setting compensation strategies that drive behavior.

💠 Signature Strengths
📈 Forecasting and sales metrics
📘 Sales training and execution
🧠 GTM role clarity and hiring support
🛠 Incentive design and quota structure

Brady Holcomb

🔗 LinkedIn

Brady Holcomb is a results-driven fractional CRO with a track record of helping SaaS companies achieve go-to-market maturity. With a background in sales architecture and customer success integration, Brady guides startups through high-growth phases with strategic clarity.

💠 Signature Strengths
📈 SaaS sales system design
🧠 Customer success integration
📘 GTM infrastructure and playbooks
🛠 Team training and pipeline review

‍ Ryan Hall

‍🔗 LinkedIn
Ryan Hall is the founder of GTMpact Solutions and a fractional CRO helping SaaS and B2B teams in Atlanta build scalable revenue systems. With a background in enterprise sales and RevOps, he specializes in turning founder-led selling into structured go-to-market execution.

💠 Signature Strengths
📈 Full-funnel GTM system design
🧠 RevOps and CRM transformation
📘 Sales playbooks that scale
👥 Founder-to-team sales leadership transition

Why This List Matters

Atlanta is fast becoming one of the Southeast’s most innovative and entrepreneurial cities. And with growth comes growing pains—especially in sales strategy, GTM alignment, and forecasting. That’s where fractional CROs come in.

These professionals provide the experience, structure, and tools to help companies shift from hustle to high performance. They're the leaders founders call when they need traction—fast.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.

Learn More

• How to Hire a Revenue or Sales Consultant
  
  
• Revenue Consultants vs. Sales Experts: What Do They Do?
  
  
• What Are Revenue Professionals and What Do They Do?
  
  
• Find Fractional CROs Near Me
  
  

At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

Check Out Our Local Directories of Fractional CROs and Interim Chief Revenue Officers by City

This resource highlights city-specific guides to some of the most impactful Fractional Chief Revenue Officers across the U.S. and Canada. Each directory offers a snapshot of the regional business vibe and the revenue leaders bringing structure, speed, and results to fast-moving companies.

• Austin
  Fractional CROs in Austin Making Things Happen
  In the city where tech meets talent and speed meets scale, Austin’s fractional CROs are helping founders ditch the duct tape and build go-to-market machines that actually work.
• Boston
  Fractional CROs in Boston Making Things Happen
  Home to biotech breakthroughs and SaaS giants alike, Boston demands CROs who can think fast and scale smart. These leaders turn academic precision into commercial horsepower.
• Charlotte
  Fractional CROs in Charlotte Making Things Happen
  Charlotte’s on the rise, and so are the companies within it. These CROs are helping businesses break through their next growth ceiling—bringing sales, marketing, and ops into lockstep.
• Chicago
  Fractional CROs in Chicago Making Things Happen
  In the city that knows how to hustle, Chicago’s CROs blend old-school grit with modern GTM strategy. Whether you’re scaling SaaS or rebooting a sales team, these are the pros who get it done.
• Dallas
  Fractional CROs in Dallas Making Things Happen
  Big goals meet big execution in Dallas. These CROs are the architects behind the revenue engines driving scale in one of the country’s most ambitious business markets.
• Denver
  Fractional CROs in Denver Making Things Happen
  Denver’s growth-stage scene is thriving—and these CROs are building the systems to match. From SaaS to wellness, they bring structure to scale and clarity to chaos.
• Detroit
  Fractional CROs in Detroit Making Things Happen
  Detroit’s next wave of innovation is here, and these CROs are leading the charge. Whether it’s modernizing sales or building GTM from scratch, they bring traction where others stall out.
• Los Angeles
  Fractional CROs in Los Angeles Making Things Happen
  In the land of big ideas and tight timelines, LA’s CROs know how to move fast and make it stick. They specialize in aligning creative teams with commercial outcomes.
• Miami
  Fractional CROs in Miami Making Things Happen
  Miami’s going from sun and sand to serious scale. These CROs are helping tech, fintech, and healthcare companies grow with intention—without losing momentum.
• New York City
  Fractional CROs in New York City Making Things Happen
  This city runs on pressure—and NYC’s fractional CROs know how to perform under it. From Wall Street to Williamsburg, they build revenue engines that match the city's pace and complexity.
• Philadelphia
  Fractional CROs in Philadelphia Making Things Happen
  In Philly’s mix of innovation and legacy industries, these CROs are guiding businesses through GTM makeovers, sales optimization, and scaling with substance—not just speed.
• San Diego
  Fractional CROs in San Diego Making Things Happen
  Biotech, defense, and SaaS all converge in San Diego—and so do CROs who can scale them. These leaders are hands-on, sharp, and built for complexity.
• San Francisco
  Fractional CROs in San Francisco Making Things Happen
  When you need execution, not just advice, SF’s CROs deliver. They help companies navigate high-growth stakes, messy GTM ops, and the push from founder-led selling to scalable systems.
• Toronto
  Fractional CROs in Toronto Making Things Happen
  Toronto’s business scene is international, ambitious, and moving fast. These CROs are translating strategy into systems for companies scaling across North America and beyond.
• Washington, DC
  Fractional CROs in Washington DC Making Things Happen
  In a city full of policy, purpose, and pivoting sectors, DC’s CROs are guiding organizations through complex sales motions and regulated markets—with speed and precision.

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If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.