Best Fractional Chief Sales Officers in Dallas-Fort Worth

Dallas Fractional CSO Services & Fractional Chief Sales Officers

The Dallas–Fort Worth–Arlington (DFW) metroplex is one of the most dynamic revenue ecosystems in the United States. It’s big, fast-moving, relationship-driven, and deeply pragmatic. Companies here don’t buy hype — they buy outcomes. And nowhere is that more evident than in how organizations approach revenue leadership.

DFW is home to a dense mix of private equity–backed companies, founder-led growth businesses, enterprise services firms, industrial organizations, and B2B SaaS operators. It’s a market where sales teams are expected to produce results quickly, but sustainably — without burning brand equity, relationships, or internal trust.

That reality has fueled growing demand for fractional Chief Sales Officers (CSOs) — senior revenue leaders who can step in, assess what’s actually happening inside a sales organization, and drive measurable improvement without the overhead or risk of a full-time executive hire.

At Digital Reference, we spend a lot of time studying how leadership decisions shape growth trajectories. Our work at the intersection of credibility, transparency, and decision-making gives us a unique lens into which revenue leaders consistently deliver impact — and which ones simply talk a good game.

To support founders, CEOs, and operators navigating revenue inflection points, we’ve curated this list of exceptional Dallas-based fractional Chief Sales Officers. These professionals bring real operating experience, region-specific insight, and a grounded understanding of how revenue actually gets built in North Texas.

Along the way, we also recommend exploring how Digital Reference approaches leadership credibility and trust through tools like professional reference transparency and modern hiring signals:

‍

🏜️ How We Curated This List of Top Dallas Fractional Chief Sales Officers

This list is not sponsored, ranked, or pay-to-play.

Every fractional CSO featured here was selected through a research-driven evaluation process that includes:

• Deep reviews of LinkedIn career histories
• Analysis of roles held, companies served, and growth stages supported
• Pattern recognition across revenue strategy, sales execution, and leadership behavior
• Alignment with Digital Reference’s values: radical authenticity, transparency, and real-world impact

Each professional on this list operates in or serves the Dallas–Fort Worth–Arlington market and brings a distinct approach to revenue leadership. Some run their own firms, some operate independently, and others work as solo practitioners — but all share one thing in common: they’ve actually carried a bag, led teams, and owned revenue outcomes.

This is particularly important in Dallas, where sales cultures tend to be direct, performance-oriented, and relationship-heavy. Titles matter less than trust. Results matter more than rhetoric.

‍

🌟 Meet the Top Dallas Fractional Chief Sales Officers

‍

🟢 Stephen Williams

Fractional VP of Sales and Sales Operations & Founder at Pareto80 Sales Leadership

Stephen Williams is the kind of fractional sales leader Dallas companies gravitate toward when revenue complexity outpaces internal structure.

As the founder of Pareto80 Sales Leadership, Stephen brings a disciplined, systems-oriented approach to sales execution — one that blends strategy, sales operations, and leadership development into a single operating model. His background reflects deep experience working with growth-stage companies that need clarity, consistency, and accountability across their revenue engine.

What stands out immediately in Stephen’s profile is his emphasis on sales operations as a force multiplier, not an afterthought. Rather than focusing solely on closing deals, he consistently helps organizations:

• Clarify ICPs and buyer personas
• Align sales process with actual buyer behavior
• Introduce forecasting rigor without bureaucracy
• Build repeatable, coachable sales motions

Stephen’s work often resonates with Dallas-based organizations scaling beyond founder-led sales — especially those backed by private equity or operating in competitive B2B environments. He understands the tension between speed and structure and knows how to introduce discipline without slowing momentum.

‍

🟢 Jimmy Curtin

Founder / CEO and Fractional VP of Sales at Next Level Sales Performance

Jimmy Curtin represents a different — but equally important — style of fractional revenue leadership.

Where some CSOs focus heavily on systems and process, Jimmy brings deep strength in sales coaching, performance psychology, and individual rep development. His career reflects years of working directly with sellers, managers, and leadership teams to elevate execution from the inside out.

As the founder of Next Level Sales Performance, Jimmy positions himself as a hands-on operator who helps teams:

• Improve win rates through better discovery and messaging
• Increase consistency across reps with varying skill levels
• Strengthen frontline sales management
• Build confidence and accountability inside sales organizations

Jimmy’s experience makes him especially valuable to Dallas-area companies with established teams that aren’t performing to potential. Rather than ripping everything out and starting over, he works within existing structures to unlock performance gains.

‍

🟢 Justin Jeske

Freelance Fractional Consultant (VP / SVP Sales / CRO)

Justin Jeske brings a broad, executive-level revenue lens that spans VP, SVP, and CRO responsibilities — making him a strong fit for organizations navigating complex growth transitions.

Operating as a freelance fractional consultant, Justin’s background reflects experience across multiple revenue leadership layers, from strategy and forecasting to execution and cross-functional alignment. His career trajectory suggests comfort stepping into ambiguous situations and helping companies make sense of where revenue is actually coming from — and where it’s leaking.

Justin’s value often shows up in scenarios such as:

• Founder-to-leader sales transitions
• Revenue plateaus after early growth
• Misalignment between sales, marketing, and leadership
• Scaling challenges tied to forecasting, pipeline health, or role clarity

What differentiates Justin is his ability to operate at both the strategic and tactical levels. He’s not just advising from a distance — he’s often in the details, helping teams understand what the numbers actually mean and how to act on them.

‍

Why Fractional CSOs Matter in Dallas — And What Digital Reference Adds

The Dallas–Fort Worth–Arlington region continues to attract companies at every stage of growth, but revenue leadership remains one of the hardest roles to hire correctly. A misaligned CSO can cost millions — not just in missed revenue, but in team morale, culture, and credibility.

Fractional CSOs offer a compelling alternative:

• Senior experience without long-term risk
• Faster impact during critical growth windows
• Objective insight unclouded by internal politics

At Digital Reference, we believe credibility should be visible — not inferred. That’s why we focus on modern signals of trust, leadership history, and decision-making quality. Our platform helps companies move beyond resumes and titles to understand how leaders actually show up in high-stakes roles.

👇 Find more curated insights from Digital Reference:

• Best Fractional CROs in Dallas-Fort Worth
• Sales & Business Development Consultants in Dallas to Watch
• Best Fractional Chief Sales Officer (CSO) Services in the USA

The Dallas revenue market rewards leaders who are authentic, accountable, and effective. The fractional CSOs featured here embody those traits — and we’re proud to highlight them as part of the broader DFW growth ecosystem.