Fractional CROs in Washington DC Making Things Happen in 2025

Washington DC Interim Chief Revenue Officers to Know

At Digital Reference, our mission is to spotlight the people driving growth in real time—especially those leading from behind the scenes. In this edition, we’re focusing on Washington, D.C.–based Fractional Chief Revenue Officers (CROs), the agile operators building systems, unlocking pipelines, and aligning go-to-market teams in one of the nation’s most policy-driven and innovation-rich ecosystems.

From startups navigating regulated sectors to post-raise scaleups, these CROs deliver clarity, speed, and measurable results. They’re not just advisors—they’re execution partners, helping leadership teams transition from tactical chaos to strategic traction.

How We Built This List – Fractional CRO Services

At Digital Reference, we curated this list using a rigorous combination of digital presence, verified revenue impact, and regional engagement. These professionals were selected based on:

✅ Active presence in Washington DC or the DMV region
📈 Demonstrated leadership in RevOps, GTM strategy, and sales execution
🧠 Use of modern frameworks including forecasting, funnel design, and cross-functional governance
🗣️ Ecosystem visibility through thought leadership, advisory roles, or executive tenure

Whether you're in public sector tech, SaaS, or impact-focused business, these fractional CROs are helping organizations move faster—with structure, insight, and accountability.

Featured Fractional CRO Service Providers

Mike Coffin

🔗 LinkedIn

Mike Coffin is a veteran revenue leader with a history of transforming small businesses into high-performing sales engines. Through independent consulting, he equips teams with go-to-market strategy, operational discipline, and scalable pipeline systems. Mike is especially valuable for founder-led teams seeking to formalize their revenue structure and clarify execution priorities.

💠 Signature Strengths
📈 Sales process optimization
🧠 GTM modeling and forecast systems
📘 Founder coaching and org readiness
📊 Revenue team accountability

Ralph K.

🔗 LinkedIn

Ralph is a strategic advisor who brings over 20 years of executive experience in B2B technology, government contracting, and SaaS. As a fractional revenue strategist, he’s helped clients stabilize sales operations, implement RevOps infrastructure, and build repeatable GTM plans across federal and commercial verticals.

💠 Signature Strengths
📘 Federal and B2B GTM planning
🔍 Sales infrastructure and tooling
🧠 Revenue operations implementation
📈 Strategic partner enablement

Virginie Glaenzer

🔗 LinkedIn

Virginie blends storytelling, behavioral economics, and growth strategy to help organizations connect brand with pipeline. As a growth strategist and fractional CRO, she works with early-stage and mission-driven companies to sharpen their GTM narrative and build systems that support long-term engagement and customer acquisition.

💠 Signature Strengths
🧭 Narrative-driven GTM planning
📘 Customer journey strategy
🎯 Founder and team alignment
💡 Impact-first sales models

Laura van de Geijn

🔗 LinkedIn

Laura is a revenue advisor with a strong background in enterprise B2B sales, account strategy, and international market development. As a fractional CRO and sales transformation leader, she’s helped scaling companies unify sales messaging, redefine territory management, and embed performance dashboards that improve close rates.

💠 Signature Strengths
📊 Enterprise sales enablement
🌍 International GTM planning
📘 Forecast clarity and data hygiene
🧠 Sales team leadership

John Hannula

🔗 LinkedIn

John brings an operationally rigorous approach to revenue leadership, having worked with both Fortune 500 firms and emerging startups. As a RevOps architect and fractional CRO, he designs scalable pipeline systems and performance structures that help sales teams stay accountable while growing faster.

💠 Signature Strengths
📘 Performance forecasting and CRM optimization
📈 Revenue playbook design
🧠 RevOps tooling and system rollout
🎯 Territory management and incentive strategy

Why This List Matters

Washington, D.C. sits at the crossroads of regulation, innovation, and social impact. The region’s businesses—from SaaS startups to federally adjacent enterprises—require revenue leaders who can operate with clarity, speed, and sensitivity to complexity.

This list highlights professionals who do more than advise. They build repeatable systems, coach leadership, and install the discipline needed to scale smart. In markets where GTM misalignment or regulatory navigation can stall momentum, these CROs help organizations regain control.

These aren’t consultants in name only—they’re embedded partners who bring frameworks, structure, and credibility when it matters most.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.

Learn More

• How to Hire a Revenue or Sales Consultant
  
  
• Revenue Consultants vs. Sales Experts: What Do They Do?
  
  
• What Are Revenue Professionals and What Do They Do?
  
  
• Find Fractional CROs Near Me
  
  

At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

Additional Local Directories of Fractional CRO Service Providers

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• Fractional CROs in Washington DC Making Things Happen

If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.

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