Fractional CROs in Washington DC Making Things Happen in 2025

Washington DC Interim Chief Revenue Officers to Know

At Digital Reference, our mission is to spotlight the people driving growth in real time—especially those leading from behind the scenes. In this edition, we’re focusing on Washington, D.C.–based Fractional Chief Revenue Officers (CROs), the agile operators building systems, unlocking pipelines, and aligning go-to-market teams in one of the nation’s most policy-driven and innovation-rich ecosystems.

From startups navigating regulated sectors to post-raise scaleups, these CROs deliver clarity, speed, and measurable results. They’re not just advisors—they’re execution partners, helping leadership teams transition from tactical chaos to strategic traction.

How We Built This List – Fractional CRO Services

At Digital Reference, we curated this list using a rigorous combination of digital presence, verified revenue impact, and regional engagement. These professionals were selected based on:

✅ Active presence in Washington DC or the DMV region
📈 Demonstrated leadership in RevOps, GTM strategy, and sales execution
🧠 Use of modern frameworks including forecasting, funnel design, and cross-functional governance
🗣️ Ecosystem visibility through thought leadership, advisory roles, or executive tenure

Whether you're in public sector tech, SaaS, or impact-focused business, these fractional CROs are helping organizations move faster—with structure, insight, and accountability.

Featured Fractional CRO Service Providers

Mike Coffin

🔗 LinkedIn

Mike Coffin is a veteran revenue leader with a history of transforming small businesses into high-performing sales engines. Through independent consulting, he equips teams with go-to-market strategy, operational discipline, and scalable pipeline systems. Mike is especially valuable for founder-led teams seeking to formalize their revenue structure and clarify execution priorities.

💠 Signature Strengths
📈 Sales process optimization
🧠 GTM modeling and forecast systems
📘 Founder coaching and org readiness
📊 Revenue team accountability

Ralph K.

🔗 LinkedIn

Ralph is a strategic advisor who brings over 20 years of executive experience in B2B technology, government contracting, and SaaS. As a fractional revenue strategist, he’s helped clients stabilize sales operations, implement RevOps infrastructure, and build repeatable GTM plans across federal and commercial verticals.

💠 Signature Strengths
📘 Federal and B2B GTM planning
🔍 Sales infrastructure and tooling
🧠 Revenue operations implementation
📈 Strategic partner enablement

Virginie Glaenzer

🔗 LinkedIn

Virginie blends storytelling, behavioral economics, and growth strategy to help organizations connect brand with pipeline. As a growth strategist and fractional CRO, she works with early-stage and mission-driven companies to sharpen their GTM narrative and build systems that support long-term engagement and customer acquisition.

💠 Signature Strengths
🧭 Narrative-driven GTM planning
📘 Customer journey strategy
🎯 Founder and team alignment
💡 Impact-first sales models

Laura van de Geijn

🔗 LinkedIn

Laura is a revenue advisor with a strong background in enterprise B2B sales, account strategy, and international market development. As a fractional CRO and sales transformation leader, she’s helped scaling companies unify sales messaging, redefine territory management, and embed performance dashboards that improve close rates.

💠 Signature Strengths
📊 Enterprise sales enablement
🌍 International GTM planning
📘 Forecast clarity and data hygiene
🧠 Sales team leadership

John Hannula

🔗 LinkedIn

John brings an operationally rigorous approach to revenue leadership, having worked with both Fortune 500 firms and emerging startups. As a RevOps architect and fractional CRO, he designs scalable pipeline systems and performance structures that help sales teams stay accountable while growing faster.

💠 Signature Strengths
📘 Performance forecasting and CRM optimization
📈 Revenue playbook design
🧠 RevOps tooling and system rollout
🎯 Territory management and incentive strategy

‍ Sanjit Singh

🔗 LinkedIn
Sanjit Singh is a D.C.-area fractional CRO and the founder of Boltt, a consultancy that helps SaaS and B2B startups scale revenue through proven sales execution systems. With experience as co-founder of LeadCrunch (which hit a $24M run rate), Sanjit brings tactical depth, coaching energy, and operational clarity to sales teams aiming to break plateaus and hit growth milestones.

💠 Signature Strengths
📈 Post-Seed to Series B revenue acceleration
📘 Founder-led to team-led sales transition
🧠 Sales execution and coaching for SaaS orgs
🚀 Former co-founder of LeadCrunch.ai (acquired)

Why This List Matters

Washington, D.C. sits at the crossroads of regulation, innovation, and social impact. The region’s businesses—from SaaS startups to federally adjacent enterprises—require revenue leaders who can operate with clarity, speed, and sensitivity to complexity.

This list highlights professionals who do more than advise. They build repeatable systems, coach leadership, and install the discipline needed to scale smart. In markets where GTM misalignment or regulatory navigation can stall momentum, these CROs help organizations regain control.

These aren’t consultants in name only—they’re embedded partners who bring frameworks, structure, and credibility when it matters most.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.

Learn More

• How to Hire a Revenue or Sales Consultant
  
  
• Revenue Consultants vs. Sales Experts: What Do They Do?
  
  
• What Are Revenue Professionals and What Do They Do?
  
  
• Find Fractional CROs Near Me
  
  

At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

Check Out Our Local Directories of Fractional CROs and Interim Chief Revenue Officers by City

This resource highlights city-specific guides to some of the most impactful Fractional Chief Revenue Officers across the U.S. and Canada. Each directory offers a snapshot of the regional business vibe and the revenue leaders bringing structure, speed, and results to fast-moving companies.

• Atlanta
  Fractional CROs in Atlanta Making Things Happen
  Atlanta’s revenue leaders are fueling the Southeast’s hottest growth corridor—where startups, logistics firms, and creative agencies collide. These CROs are known for turning ambition into pipeline, and pipeline into profit.
• Austin
  Fractional CROs in Austin Making Things Happen
  In the city where tech meets talent and speed meets scale, Austin’s fractional CROs are helping founders ditch the duct tape and build go-to-market machines that actually work.
• Boston
  Fractional CROs in Boston Making Things Happen
  Home to biotech breakthroughs and SaaS giants alike, Boston demands CROs who can think fast and scale smart. These leaders turn academic precision into commercial horsepower.
• Charlotte
  Fractional CROs in Charlotte Making Things Happen
  Charlotte’s on the rise, and so are the companies within it. These CROs are helping businesses break through their next growth ceiling—bringing sales, marketing, and ops into lockstep.
• Chicago
  Fractional CROs in Chicago Making Things Happen
  In the city that knows how to hustle, Chicago’s CROs blend old-school grit with modern GTM strategy. Whether you’re scaling SaaS or rebooting a sales team, these are the pros who get it done.
• Dallas
  Fractional CROs in Dallas Making Things Happen
  Big goals meet big execution in Dallas. These CROs are the architects behind the revenue engines driving scale in one of the country’s most ambitious business markets.
• Denver
  Fractional CROs in Denver Making Things Happen
  Denver’s growth-stage scene is thriving—and these CROs are building the systems to match. From SaaS to wellness, they bring structure to scale and clarity to chaos.
• Detroit
  Fractional CROs in Detroit Making Things Happen
  Detroit’s next wave of innovation is here, and these CROs are leading the charge. Whether it’s modernizing sales or building GTM from scratch, they bring traction where others stall out.
• Los Angeles
  Fractional CROs in Los Angeles Making Things Happen
  In the land of big ideas and tight timelines, LA’s CROs know how to move fast and make it stick. They specialize in aligning creative teams with commercial outcomes.
• Miami
  Fractional CROs in Miami Making Things Happen
  Miami’s going from sun and sand to serious scale. These CROs are helping tech, fintech, and healthcare companies grow with intention—without losing momentum.
• New York City
  Fractional CROs in New York City Making Things Happen
  This city runs on pressure—and NYC’s fractional CROs know how to perform under it. From Wall Street to Williamsburg, they build revenue engines that match the city's pace and complexity.
• Philadelphia
  Fractional CROs in Philadelphia Making Things Happen
  In Philly’s mix of innovation and legacy industries, these CROs are guiding businesses through GTM makeovers, sales optimization, and scaling with substance—not just speed.
• San Diego
  Fractional CROs in San Diego Making Things Happen
  Biotech, defense, and SaaS all converge in San Diego—and so do CROs who can scale them. These leaders are hands-on, sharp, and built for complexity.
• San Francisco
  Fractional CROs in San Francisco Making Things Happen
  When you need execution, not just advice, SF’s CROs deliver. They help companies navigate high-growth stakes, messy GTM ops, and the push from founder-led selling to scalable systems.
• Toronto
  Fractional CROs in Toronto Making Things Happen
  Toronto’s business scene is international, ambitious, and moving fast. These CROs are translating strategy into systems for companies scaling across North America and beyond.

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If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.