Best Fractional Chief Sales Officers in New York City

New York City Fractional CSO Services & Fractional Chief Sales Officers

If you’ve lived or worked in the New York–Newark–Jersey City metro area, you know that NYC doesn’t just host business leadership — it defines it. From the bustling finance districts of Manhattan to innovative offices across Brooklyn and Queens, the city thrives on strategic sales leadership that drives revenue, alignment, and growth. At the heart of every high-performing organization — whether a startup, mid-sized company, or large enterprise — is a Fractional Chief Sales Officer (CSO) who combines strategic insight, operational rigor, and people-focused leadership.

In a market this fast-paced and competitive, HR leaders and business executives need more than a senior sales hire — they need a flexible, experienced partner who can scale teams, drive execution, and align sales strategy with broader organizational goals. This curated guide highlights some of the most accomplished freelance, solo, and firm-based Fractional CSOs in the NYC area who excel at transforming sales performance while supporting human resources priorities and organizational growth.

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🍎 Our Methodology: How Digital Reference Curated This List of NYC’s Top Fractional Chief Sales Officers

At Digital Reference, we don’t publish “best of” lists lightly — especially in a dynamic market like New York City. Every featured Fractional CSO was selected through a multi-step research process designed to identify professionals who consistently deliver measurable business impact, not just executive presence.

Our methodology blends qualitative research, professional vetting, and HR-focused evaluation, including:

🔍 LinkedIn analysis – reviewing career progression, leadership roles, endorsements, and sales-driven outcomes.

🌐 Website and brand review – assessing clarity of service, client focus, positioning, and alignment between stated expertise and demonstrated impact.

🧠 Strategic alignment with HR priorities – including talent development, sales enablement, culture-building, and organizational communication.

🏙️ Geographic relevance – prioritizing CSOs who actively serve or are based in the NYC metro area and understand the unique pace and complexity of the market.

🤝 Operating model diversity – intentionally including freelancers, solo operators, fractional leaders, and firm-based consultants.

📈 Evidence of impact – favoring professionals who articulate frameworks, repeatable strategies, and measurable outcomes rather than vague promises.

This methodology reflects Digital Reference’s core belief: credibility comes from transparency, clarity, and real results — not hype or rankings.

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🌟 Meet the Top NYC Fractional Chief Sales Officers

This subtitle sets up the professional profiles, signaling both strategic and HR-aligned leadership expertise in NYC.

🔴 Michael Hoare

Fractional Chief Sales Officer, Advisor, Consultant — Michael Hoare Brand Management

Michael Hoare is a seasoned strategic sales leader in the New York area, bringing decades of experience in scaling sales organizations and aligning revenue strategy with organizational goals. As a Fractional CSO, Michael excels at designing and executing sales frameworks that drive measurable growth while supporting HR priorities like talent development, cross-functional alignment, and employee engagement.

Why Michael stands out:
✨ Over 40 years of experience guiding complex sales organizations through growth, transformation, and market expansion.
✨ Expertise in designing sales processes that align with corporate culture and organizational strategy.
✨ Hands-on execution, from leadership coaching to operational oversight of sales teams.
✨ Ability to integrate sales strategy with HR initiatives, fostering stronger collaboration and performance outcomes.

Michael is particularly valuable for NYC organizations looking to scale quickly while maintaining strategic clarity and team alignment.

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🔴 Sam Recenello

Interim CSO | Chief Strategy Officer / Chief Financial Officer

Sam Recenello combines strategic sales leadership with deep financial insight, making him a standout Fractional CSO for organizations where revenue growth, operational efficiency, and HR alignment intersect. His expertise ensures that sales initiatives support broader business objectives and internal talent strategy.

Key strengths:
📌 Aligns sales operations with organizational rhythm, fiscal accountability, and strategic clarity.
📌 Designs holistic sales strategies that drive measurable business outcomes, not just activity.
📌 Advises leadership teams on connecting sales execution with workforce performance and engagement.

Sam is ideal for companies seeking a senior leader who bridges sales, strategy, and HR priorities in a complex, fast-paced NYC market.

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🔴 Sherrill Mane

Executive Advisor / Fractional CSO

Sherrill Mane brings deep leadership advisory experience to her Fractional CSO role, helping organizations execute sales strategies that align with behavior change, culture, and talent development. She excels at guiding executive teams through high-impact initiatives where HR and sales strategy must work in tandem.

Highlights:
🔹 Extensive experience designing and implementing sales frameworks that support leadership development and employee engagement.
🔹 Consultative approach that fosters collaboration, strategic alignment, and measurable results.
🔹 Expertise in integrating sales goals with HR-driven initiatives like performance management and talent retention.

Sherrill’s strategic lens ensures that sales execution drives both revenue and organizational cohesion.

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🔴 Jeffrey Cohen

Fractional Sales Execution & Accountability Leadership

Jeffrey Cohen specializes in disciplined sales execution, helping teams translate strategy into actionable results. His Fractional CSO work emphasizes aligning sales outcomes with HR priorities such as talent development, coaching, and engagement.

Key strengths:
✅ Builds execution-oriented sales processes that improve accountability across teams.
✅ Designs sales frameworks that support HR goals like recognition, performance tracking, and team development.
✅ Coaches leadership on integrating sales strategy with organizational objectives.

Jeffrey is ideal for companies looking to drive performance, accountability, and measurable outcomes across revenue teams.

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🔴 Megan O’Rourke, CSL

Outsourced VP of Sales and Fractional Sales Leader — O’Rourke Consultancy

Megan O’Rourke leverages 25+ years of sales leadership experience to help organizations align go-to-market strategy with internal culture and HR priorities. She excels at using sales initiatives as opportunities for employee development, engagement, and performance coaching.

Why Megan is exceptional:
🔸 Deep experience building high-performing sales teams in SMBs and mid-market companies.
🔸 Focuses on aligning revenue growth with talent strategy, engagement, and culture.
🔸 Designs sales initiatives that double as leadership development and team cohesion tools.

Megan is particularly effective for NYC firms seeking to integrate sales growth with people strategy in a seamless, outcome-driven way.

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🔴 Craig Roth

Fractional Vice President of Sales — Fusion Growth Consultants

Craig Roth brings strategic sales expertise to his Fractional CSO work, helping organizations scale revenue while aligning teams and processes with broader business priorities. He excels at translating high-level strategy into actionable sales programs that support HR objectives like engagement, development, and cross-functional collaboration.

Key strengths:
🔹 Designs scalable sales frameworks that support organizational growth and HR alignment.
🔹 Guides leadership teams on messaging, audience engagement, and goal clarity.
🔹 Focused on ensuring sales execution drives measurable business outcomes.

Craig is ideal for companies aiming to connect revenue strategy with workforce development and organizational performance.

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🔴 Andrew Daub

Founder, Fractional Operations, People, and Sales Leader — Studio Groovy

Andrew Daub brings a multi-disciplinary approach to his Fractional CSO work, combining operations, sales, and people strategy to drive measurable results. He helps NYC organizations design sales initiatives that are tightly integrated with talent development, culture building, and organizational capability.

Why Andrew stands out:
💡 Integrates sales strategy with operational and people-focused priorities to create repeatable growth frameworks.
💡 Designs programs that enhance cross-functional alignment and leadership development.
💡 Uses data-driven insights to optimize sales execution while supporting HR goals like engagement and performance tracking.

Andrew is particularly valuable for companies seeking a holistic sales leader who ensures revenue strategy reinforces culture, capability, and collaboration.

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🔴 Donna Tomasino

Fractional Senior Sales Leader & Managing Principal — Coventures Consulting Group

Donna Tomasino brings executive-level sales leadership and strategic consulting experience to her Fractional CSO work, particularly in organizations where performance, alignment, and collaboration are critical. She excels at designing sales frameworks that connect strategy to HR priorities like team development, employee engagement, and performance measurement.

Key strengths:
• Crafts sales processes that foster collaboration and alignment across functions.
• Provides executive coaching to support leadership development and team engagement.
• Aligns sales goals with HR and organizational objectives for measurable business impact.

Donna’s approach ensures that sales initiatives not only deliver revenue but also reinforce organizational culture and workforce performance.

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🔴 Jay Pila, CSL

Fractional VP of Sales — Sales Xceleration®

Jay Pila specializes in translating ambitious sales objectives into actionable strategies, making him a powerful Fractional CSO for growth-focused NYC organizations. His expertise ensures that sales initiatives are tightly connected to HR priorities, including team alignment, performance development, and cross-functional collaboration.

Highlights:
🌀 Strategic storytelling that clarifies sales objectives and motivates teams.
🌀 Execution-focused planning that bridges vision with measurable outcomes.
🌀 Empowers participants with clear roles, responsibilities, and action plans.

Jay is an asset for leadership retreats, performance summits, and strategic planning sessions that require both motivation and execution discipline.

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🔴 Eric Balis

Outsourced/Fractional Sales VP — Sales Xceleration

Eric Balis brings a results-driven mindset to his Fractional CSO role, leveraging deep sales leadership experience to ensure organizational goals are met efficiently and strategically. He excels at connecting sales strategy to HR priorities, helping teams focus on performance, engagement, and measurable outcomes.

Why Eric is valuable:
• Designs sales programs that reinforce accountability, alignment, and performance.
• Creates frameworks that integrate talent development and sales execution.
• Tailors initiatives to organizational goals, ensuring every effort drives measurable business impact.

Eric’s approach ensures that sales teams are not only productive but also aligned with broader organizational strategy and culture.

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Putting It All Together: Fractional CSOs That Drive Results in NYC

New York City is a fast-moving ecosystem driven by ideas, relationships, and execution. Whether your organization is scaling rapidly, undergoing transformation, or optimizing sales performance, the Fractional CSOs featured above bring strategic clarity, operational rigor, and people-centered leadership to every engagement.

For HR leaders and business executives, these leaders are more than temporary hires — they’re partners who align revenue strategy with talent development, organizational culture, and performance outcomes. In a competitive talent and business market like NYC, that alignment is critical for retention, engagement, and sustainable growth.

👇 For more insights into trusted professional services, we suggest exploring:

• Best Fractional CROs in New York City
• Best Sales & Business Development Consultants in NYC
• Fractional Sales Leader for SMBs: Dustin Marchand

At Digital Reference, we believe in radical authenticity, transparency, and actionable insight. We’re more than a directory — we’re a strategic partner helping organizations make confident, research-backed decisions about Fractional CSOs, consultants, and talent.