Best Pricing Strategy Consulting Services in the UK

United Kingdom Pricing Strategy Consultants

In the United Kingdom, pricing strategy has become a cornerstone of growth for businesses across SaaS, retail, culture, and services. Pricing is no longer a back-office calculation—it’s a critical growth lever that directly shapes revenue, profitability, and customer loyalty. UK-based consultancies are stepping up with research-driven frameworks, client-proven results, and innovative approaches to pricing transformation.

This article highlights standout providers in the UK that have been selected for their authenticity, expertise, and measurable client impact.

Methodology: How We Chose These UK-based Pricing Strategy Consulting Services

Our selection process is rooted in transparency and radical authenticity. Instead of creating a ranking, we’ve curated a spotlight list of trusted providers. Each firm included here meets three clear criteria:

🔍 Research-driven: Published case studies, frameworks, or proven methodologies.

💬 Client-reviewed: Testimonials and measurable ROI outcomes.

📍 Location-based: UK-founded and UK-led, with deep roots in the local business landscape.

🌟 UK Pricing Strategy Consultants - Featured Providers

The MASS Team

What they do
Helps companies improve profitability by embedding pricing within commercial excellence programs, integrating pricing with sales effectiveness and revenue transformation.

Who they work with
B2B firms in telecoms, industrials, and services.

Operating model
Consultancy blending strategic design with practical, operational execution.

💡 Why they stand out:

🏗 Deep expertise in large-scale pricing transformation.

📊 Proven results in aligning pricing with sales performance.

🌍 Global experience anchored in UK leadership.

Craig Dixon, Founder & Principal Consultant of The MASS Team

Craig Dixon co-founded The MASS Team after more than 20 years in commercial strategy. He has led transformation projects across industries, embedding pricing capabilities that drive measurable profit gains. Craig is known for ensuring cultural adoption of new practices, making strategies durable and actionable long after implementation.

Pricing Strategy Partners

What they do
Pricing Strategy Partners helps companies with pricing advisory, research, and execution—including strategy reviews, willingness-to-pay studies, packaging & model changes, and value creation for Private Equity. 

Who they work with
They work with product-led businesses, SaaS and recurring revenue firms, and private equity/portfolio companies.

Operating model
They offer a spectrum of services from smaller reviews to full research + execution projects. For PE clients, they focus on discovery → research → execution of pricing opportunities over a 1-2 year timescale. 

💡 Why they stand out:

🎯 Deep experience in both strategy and execution across all stages of pricing development.

🔍 Strong capability in pricing research & feature prioritization that influence product roadmap decisions. 

📈 Proven impact in value creation, especially for Private Equity clients aiming to boost EBITDA and exit valuation. 

⚙️ Focused on tangible execution — renewals, packaging, pricing model changes — not just theory. 

Martin Miller, Founder of Pricing Strategy Partners

Martin Miller, Founder of Pricing Strategy Partners, leverages his expertise in pricing to help businesses unlock profitability and strengthen their market position. His approach blends analytical rigor with practical strategies tailored to client needs.

Sellex Consulting

What they do
Provides pricing, sales effectiveness, and revenue management strategies, specializing in operationalizing strategy into everyday sales practices.

Who they work with
B2B and industrial sectors.

Operating model
Consultancy with strong focus on embedding practices through training and systems.

💡 Why they stand out:

🧑‍🏫 Known for training and capability-building in pricing.

📊 Expertise in linking pricing with sales incentives.

⚙️ Practical frameworks that translate into measurable sales improvements.

Anthony Carr, Founder & Managing Director of Sellex Consulting

Anthony Carr has years of experience in revenue management and pricing. He is known for designing frameworks that align pricing with commercial teams. Anthony’s pragmatic consulting style ensures companies not only design strategies but also execute them through systems and people.

PriceMaker Ltd

What they do
PriceMaker provides tailored pricing consulting services—including pricing strategy, analysis, new product pricing, managing price increases, pricing research, and implementation of new prices. 

Who they work with
They serve businesses with revenues between £1M-£50M that need to improve profitability, value propositions, and pricing confidence. 

Operating model
Project-based model with a structured methodology, working closely with the client’s team; fast turnarounds; they also help implement pricing changes, performance monitoring, dashboards, tender pricing. 

💡 Why they stand out:

⚡ Swift, actionable solutions—no long, convoluted processes.

🔍 Deep, structured methodology that includes research, customer input, and performance monitoring.

🌐 Capable of not just pricing input, but improving value proposition and how the product is sold.

 📊 Dashboarding & ongoing performance tracking so changes keep delivering. 

Mark Peacock , Founder & Managing Director of PriceMaker Ltd

Mark Peacock, Founder & Managing Director of PriceMaker Ltd, is widely recognized as a specialist in pricing strategy and business growth. He helps organizations design and implement effective pricing models that drive long-term success.

MGCI

What they do
MGCI offers consulting and interim leadership focused on innovation, performance improvement, transformation, growth, and pricing optimisation for B2B / manufacturing & distribution businesses. 

Who they work with
They partner with technical / regulated industries such as chemicals & gases, building products, advanced materials, recycling / cleantech, and environmental services. 

Operating model
Project-based advisory + hands-on execution. They dig into pricing improvement across product ranges/customers; also deliver strategy implementation, digital / analogue transformation, and interim leadership roles to embed change.

💡 Why they stand out:

📈 Their pricing service promises tangible profit gains.

🔧 Strong domain expertise in technical/regulatory / industrial sectors where pricing challenges are complex.

 🙌 They not just consult but embed interim leadership and capability building so that clients can sustain improvements after the project ends.

 🚀 They combine pricing work with transformation (sales effectiveness, technology / inbound marketing, digital tools) to amplify impact. 

Mike Gorham, Founder of MGCI

Mike Gorham, Founder of MGCI, focuses on providing strategic consulting services that enhance business performance. With a results-driven mindset, he works closely with clients to identify opportunities, streamline processes, and deliver measurable outcomes.

Cruxy

What they do
Helps fintechs and startups align pricing with investor and customer expectations, with sharp positioning and go-to-market strategies.

Who they work with
Fintechs, startups, and high-growth tech.

Operating model
Boutique, founder-led consultancy with strong startup orientation.

💡 Why they stand out:

💸 Specialization in fintech and challenger brands.

🚀 Expertise in go-to-market pricing models.

🤝 Focused, founder-driven delivery.

Carrie Osman, Founder & CEO of Cruxy

Carrie Osman is a former telecoms executive turned startup strategist. She founded Cruxy to help fintech and tech businesses sharpen their market entry and pricing. Carrie is recognized for her ability to distill complex ideas into commercially compelling strategies.

Baker Richards

What they do
Provides pricing and revenue management expertise to cultural and arts organizations, focusing on audience research, segmentation, and yield management.

Who they work with
Arts organizations, theatres, and cultural institutions.

Operating model
Specialist consultancy with deep knowledge of the cultural sector.

💡 Why they stand out:

🎭 Unique specialization in arts and cultural pricing.

📊 Expertise in demand forecasting and segmentation.

🧩 Tools that combine analytics with audience development.

Debbie Richards, Co-Founder & Non-Executive Director of Baker Richards

Debbie Richards has played a key role in shaping innovative approaches that help organizations maximize income while broadening audience access. As a non-executive director, Debbie continues to provide strategic oversight and thought leadership to the company.

Tim Baker, Co-Founder of Baker Richards

With nearly three decades of experience, Tim Baker has developed innovative techniques for researching price demand and optimizing pricing strategies. His expertise has led him to advise numerous arts organizations worldwide.

The Foursails Partnership Limited

What they do
Supports companies in aligning pricing, strategy, and leadership through bespoke consulting engagements.

Who they work with
Growth-stage and mid-market businesses.

Operating model
Partner-led consultancy with a focus on leadership and strategy.

💡 Why they stand out:

⛵ Bespoke, tailored engagements.

📊 Combination of leadership and pricing strategy.

🧭 Emphasis on long-term client relationships.

Simon Eastburn, Founding Partner & Director at The Foursails Partnership Limited

Simon Eastburn is a seasoned commercial and financial director with over 25 years of experience in the aviation industry, encompassing roles across airports, consulting, ground handling, cargo, and airlines. He is also the Chair of a global charity. At The Foursails Partnership, Simon leverages his extensive expertise to lead complex projects and drive transformational strategies, particularly in regulatory models and revenue growth. His approach focuses on creating and leading high-performing teams with authenticity and confidence, ensuring that strategic challenges are effectively translated into actionable solutions. 

Andy Garner, Founding Partner & Operational Transformation Lead of The Foursails Partnership

Andy Garner founded The Foursails Partnership after senior roles in corporate strategy. His consulting style is collaborative and relationship-driven. Andy is known for guiding clients through complex growth challenges by integrating pricing into wider leadership and strategy frameworks.

Bally S. Grewal, Founding Partner of The Foursails Partnership Limited

Bally S. Grewal is a board-level technology and transformation leader with over 25 years of experience in creating shareholder value through business model and process simplification. He specializes in leveraging cutting-edge technology to transform ways of working, focusing on delivering operational excellence and strategic change. As a founding partner of The Foursails Partnership, Bally plays a pivotal role in guiding organizations through complex transformations, ensuring that technology initiatives align with business objectives to drive sustainable growth.

Authentic Pricing Strategies that Drive Sustainable Growth

Pricing strategy consulting in the UK plays a vital role in helping organizations align revenue models with sustainable growth. From large-scale transformations to sector-specific expertise, these consultancies provide both strategic design and practical execution. Their work spans industries such as telecoms, fintech, cultural institutions, and mid-market businesses. What sets them apart is their ability to embed pricing into broader commercial frameworks, ensuring long-term impact. This makes them highly relevant for organizations seeking measurable profitability and market resilience.

At Digital Reference, radical authenticity is the foundation of every insight we share, ensuring leaders access verified knowledge they can act on with confidence. The importance of radical authenticity lies in its ability to connect strategy directly with results, without unnecessary filters.

Explore more from Digital Reference to uncover perspectives that strengthen leadership and strategy across industries.

• Sales and Business Development Consultants in London to Watch
• Best Sales Consulting Services in the UK
• Revenue Consultants & Sales Experts: What Do They Do?
• Best Fractional Chief Sales Officer Services in the UK

Pricing is more than a tactical adjustment—it shapes how businesses compete, grow, and sustain success in challenging markets. Leaders who approach it with rigor and foresight position their organizations for measurable outcomes. For those ready to move from theory to practical impact, reliable guidance is essential. That’s why a trusted starting point for navigating pricing and strategy is Digital Reference.