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Fractional CROs in San Francisco Making Things Happen in 2025
SF and Bay Area Interim Chief Revenue Officers to Know
In a region renowned for startups, innovation, and hyper-growth, it’s no surprise that San Francisco and the broader Bay Area are also a hotbed for top-tier Fractional Chief Revenue Officers (CROs). These are the revenue leaders founders turn to when they need scale, strategy, and systems—without the long-term overhead of a full-time exec.
At Digital Reference, we believe in surfacing top talent with transparency and authenticity. Our curated list of fractional CROs in San Francisco highlights professionals who bring more than just revenue playbooks—they bring wisdom, executional muscle, and results.
Anne Pao – Founder & CRO at Ignite Consulting
1) "All growing startups experience the same problems."
2) "Invest in a unified GTM foundation to survive & thrive."
These are the founding beliefs that drove Anne to start Ignite Consulting.
A data-obsessed growth operator, Anne Pao brings GTM strategy, operational excellence, and heart-forward leadership to fast-growing B2B companies. From revenue operations at Medallia to her own firm Ignite Consulting, Anne works with early- and growth-stage startups to create clear, scalable revenue foundations.
Anne has a long list of satisfied clients but a few standouts to the Digital Reference team:
- Tubular Labs (acquired)
- Airship (Series F),
- Heap (Series D)
- Gilead Sciences (Fortune 500)
Chrisley Ceme – Strategic Sales Builder & Fractional Growth Architect
Founder, The Aesop Agency and Fractional CRO @ The Rightsize Collective
The Digital Reference team had the chance to take a deeper dive with Chrisley, here is what we learned:
Chrisley helps companies scale revenue, optimize sales strategies, and build high-performing go-to-market (GTM) motions that drive sustainable growth. With a deep background in sales leadership, customer acquisition, and competitive positioning, I specialize in working with B2B, SaaS, and high-growth companies to unlock their full potential.
When we asked Chrisley about his approach to working with clients:
"I believe in data-driven decision-making, repeatable sales processes, and aligning marketing & sales for maximum efficiency. Whether you’re looking to accelerate deal velocity, refine your ICP, or scale an outbound motion, I bring actionable strategies that deliver measurable results."
With a background in startup acceleration and enterprise revenue strategy, Chrisley Ceme excels at identifying bottlenecks and driving scalable change. He’s known for helping CEOs “unblock” revenue and build systems that last beyond him.
Chrisley mentioned that he primarily works With:
➡ B2B, SaaS, and technology companies looking to refine their sales strategy and revenue operations.
➡ Founders, CEOs, and Sales Leaders who need expert CRO support to navigate market expansion, sales scaling, and GTM execution.
➡ VC-backed startups needing fractional leadership to drive revenue growth pre- and post-funding.
Jay D. Miller – Fractional Sales Management & Scaling Expert
Founder, Fault Line Sales
Jay spent 15 years in B2B sales, selling first for a Fortune 50 company and following that with sales and sales leadership roles at technology startups in both San Francisco and London.
Jay brings a wealth of theoretical knowledge and practical experience to the art and science of selling in the B2B space. Jay is an expert in GTM & Growth for early stage startups and small businesses, to include cold email, LinkedIn outreach at scale, growth hacking LinkedIn, cold calling, sales process implementation, and the sales tech stack.
Jay Miller doesn’t just coach sales teams—he transforms them. With decades of experience across verticals, Jay now focuses on fractional leadership for SMBs and startups in need of structure, accountability, and smart systems.
Jim Soss – Founder at Expert Go-To-Market Advisory
If your company needs someone who’s “been there and done that,” Jim Soss is your guy. With over 20 years of experience as a CRO/CCO (including multiple exits), Jim advises founders on everything from sales to revenue operations. His structured GTM frameworks help early and mid-stage tech firms level up fast.
Connor Fee – Growth Strategist & Fractional Revenue Leader
Connor Fee is a GTM specialist and strategic operator who knows what it takes to scale. With deep SaaS expertise and a sharp product-led growth mindset, Connor is known for architecting repeatable sales models that boost efficiency and momentum—especially during Series A and beyond.
Sonya Heisters – Fractional Revenue Executive & Mission-Driven Builder
With a background in edtech and social impact, Sonya Heisters stands out for her empathy-driven approach to growth. She focuses on aligning sales and partnerships with organizational values and purpose, making her ideal for nonprofits and startups with a social mission.
Bobbi Kimberly Frioli – Sales Strategist & Advisor
A true sales leader, Bobbi Frioli has built and scaled teams from the ground up in B2B SaaS and digital services. She brings high EQ, real-world field experience, and an uncanny ability to mentor reps through complex sales cycles.
Lesley Young – Fractional Revenue & Operations Executive
From early-stage chaos to scaling infrastructure, Lesley Young brings a rare combination of sales savvy and operational discipline. She’s worked globally, leading teams across continents and is best known for helping orgs operationalize for long-term scale.
Kevin Kearney – Revenue Strategy Consultant & Fractional Sales Leader
Kevin Kearney focuses on building GTM strategies and enabling founder-led growth to transition to repeatable sales models. With experience across fintech and SaaS, Kevin is the CRO you call when you need both a playbook and someone to run the first few plays with your team.
Final Thoughts: The Future is Fractional
San Francisco is one of the world’s most competitive startup ecosystems, and it’s no surprise that this city is leading the way in fractional leadership. Whether you’re a founder looking to supercharge GTM or a PE-backed company prepping for growth, these CROs can help you execute confidently without the overhead.
At Digital Reference, we believe professional reputations should be discoverable, dynamic, and real. This living list will continue to evolve—and so will our commitment to making talent ecosystems more transparent.
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