Fractional CROs in San Francisco Making Things Happen in 2025

San Francisco Interim Chief Revenue Officers to Know

At Digital Reference, we spotlight the people behind the pipelines—strategists and operators who drive scalable growth in some of the world’s most competitive markets. In this edition, we focus on San Francisco-based Fractional Chief Revenue Officers (CROs) who are helping startups, scaleups, and mid-market companies navigate GTM complexity, RevOps transformation, and high-stakes growth inflection points.

These CROs aren’t just advisors—they’re builders. They deliver measurable results in sales, enablement, and revenue strategy without the overhead of a full-time executive hire.

How We Built This List - Fractional CRO Services

We curated this list by looking at revenue leaders who have stepped into demanding roles across SaaS, AI, fintech, healthtech, and marketplace startups in the Bay Area. Our selection criteria balanced both track record and tactical relevance:

✅ Based in or actively serving clients across the Bay Area
📈 Demonstrated success in GTM, sales, and RevOps leadership
🧠 Known for frameworks, performance infrastructure, and operational clarity
🗣 Recognized via thought leadership, startup ecosystem presence, or founder referrals

These are the leaders who design repeatable revenue systems, optimize cross-functional alignment, and scale GTM programs that stick.

Featured Fractional CRO Service Providers

Anne Pao

🔗 LinkedIn | 🌐 Website

“All growing startups experience the same problems.”
“Invest in a unified GTM foundation to survive & thrive.”

These two core beliefs inspired Anne Pao to found Ignite Consulting, where she partners with B2B companies to build scalable commercial systems. A data-obsessed growth operator and former RevOps leader at Medallia, Anne specializes in helping early- and growth-stage startups move from founder-led sales to structured, repeatable revenue engines.

Her track record includes work with standout companies like:
– Tubular Labs (acquired)
– Airship (Series F)
– Heap (Series D)
– Gilead Sciences (Fortune 500)

Anne is known for her heart-forward leadership and ability to align messaging, process, and GTM models in fast-moving environments.

💠 Signature Strengths
📦 Commercial function readiness
🧭 Series A/B GTM strategy
🗣️ Messaging and customer alignment
🎯 Sales hiring and quota systems

Chrisley Ceme

🔗 LinkedIn

Chrisley Ceme is a strategic sales builder and fractional growth architect who blends GTM leadership with product marketing expertise. As Founder, The Aesop Agency and a key contributor at Fractional CRO @ The Rightsize Collective, he helps B2B, SaaS, and high-growth startups unlock their next phase of growth.

With a background in startup acceleration and enterprise revenue strategy, Chrisley is known for identifying bottlenecks, refining outbound and inbound funnels, and implementing scalable GTM motions. He excels at working closely with CEOs to unblock revenue and install systems that last beyond his engagement.

“I believe in data-driven decision-making, repeatable sales processes, and aligning marketing & sales for maximum efficiency. Whether you’re looking to accelerate deal velocity, refine your ICP, or scale an outbound motion, I bring actionable strategies that deliver measurable results.”

He typically works with:
➡ B2B and SaaS startups looking to scale commercial strategy
➡ Founders and sales leaders needing interim CRO-level execution
➡ VC-backed startups at inflection points pre- and post-funding

💠 Signature Strengths
🎯 Offer-market fit & positioning
🔍 Pipeline diagnostics
🧑‍💼 Strategic founder advising
🗺️ Go-to-market roadmap development

Jay D. Miller

🔗 LinkedIn

Jay D. Miller is a fractional sales management expert and founder of Fault Line Sales, with over 15 years of experience leading B2B sales across San Francisco and London. He cut his teeth at a Fortune 50 company before rising through the ranks at various startups, where he built and optimized go-to-market programs.

Jay specializes in GTM and sales scaling for early-stage startups and small businesses. His tactical knowledge spans cold email, LinkedIn outreach at scale, sales process design, growth hacking, and CRM governance.

Jay doesn’t just coach sales teams—he transforms them. By implementing repeatable sales systems and accountability frameworks, he helps teams gain quick wins and create the foundation for long-term growth.

💠 Signature Strengths
📉 Pipeline performance and CRM governance
🧭 Sales accountability systems
🧑‍🏫 SaaS and B2B sales coaching
🔁 Repeatable revenue engine design

Jim Soss

🔗 Website

Jim is a go-to-market veteran with decades of experience leading both growth-stage and enterprise teams. As founder of Expert GTM, he focuses on RevOps system design, organizational coaching, and integrated sales frameworks that help clients reach scale faster. Jim partners with SaaS and services firms to unify sales, marketing, and customer success under clear revenue operations.

💠 Signature Strengths
🤝 Cross-functional revenue alignment
🧱 Growth-stage RevOps architecture
🧠 Go-to-market diagnostics and coaching
📊 Performance dashboard implementation

Connor Fee

🔗 LinkedIn

Connor brings deep SaaS experience to his fractional CRO work, having served in C-level and founder roles. His approach is rooted in building scalable GTM infrastructure—from pricing strategy and sales process to enablement and funnel hygiene. Connor excels at helping seed-to-Series B companies unlock repeatable revenue through precise go-to-market strategy and founder coaching.

💠 Signature Strengths
🏗️ Seed-to-Series B revenue architecture
🔁 Funnel conversion optimization
💸 Strategic pricing and packaging
🧩 GTM team structuring

Sonya Heisters

🔗 LinkedIn

Sonya works with mission-driven startups and nonprofits to align revenue growth with impact. Her fractional leadership blends commercial rigor with organizational empathy, helping clients increase donor retention, build sales systems, and develop scalable acquisition pipelines. She's especially valuable for founders navigating growth while staying mission-aligned.

💠 Signature Strengths
🌱 Mission-aligned revenue growth
🏛️ Nonprofit and social impact sales ops
🛤️ Donor and customer journey mapping
📈 CRM optimization and lifecycle strategy

Bobbi Kimberly Frioli

🔗 LinkedIn

Bobbi brings a hybrid of sales leadership and customer success acumen to her CRO roles. She’s worked with enterprise clients and SaaS firms alike to refine onboarding journeys, shorten sales cycles, and create clear performance benchmarks. Her experience in enablement and stakeholder engagement makes her a trusted advisor for companies building cross-functional sales support systems.

💠 Signature Strengths
🧠 Sales enablement & onboarding
⚡ Enterprise deal acceleration
🗺️ Customer journey design
🤝 Sales and success team alignment

Lesley Young

🔗 LinkedIn

Lesley is a GTM and sales operations expert with experience scaling startups in fast-changing markets. Her data-first approach helps B2B tech companies sharpen their forecasting, clean their CRM processes, and enable sales teams with the right tooling and training. She’s known for improving forecast reliability and creating sustainable pipeline growth.

💠 Signature Strengths
🧹 CRM and RevOps cleanup
📈 Forecasting process reliability
📚 Sales training infrastructure
🛠️ Tooling and operational design

Kevin Kearney

🔗 LinkedIn

Kevin helps growth-stage companies navigate scale without chaos. His approach includes refining RevOps structure, setting accountability standards, and cleaning up forecasting processes. Kevin’s playbooks are known for instilling clarity in fast-moving orgs, helping clients reduce churn, improve sales conversion, and unify GTM teams.

💠 Signature Strengths
📊 Growth-stage RevOps strategy
📅 Forecasting and accountability design
🚀 GTM execution systems
🧾 Team structure and incentive plans

Why This List Matters

San Francisco is known for pushing boundaries—technologically, culturally, and operationally. But when it comes to revenue leadership, even the most innovative companies face the same challenge: finding senior-level talent that can move fast without compromising on strategy. That’s where Fractional CROs come in.

This list isn’t just a roll call—it’s a strategic resource for founders, executives, and investors navigating inflection points in the Bay Area’s high-stakes growth ecosystem. Whether you’re testing a new GTM model, scaling a RevOps team, or shoring up pipeline visibility ahead of a fundraise, the CROs featured here have done it—and built systems that last.

These aren’t traditional execs bound by job titles. They’re builders, operators, and partners who bring structure to chaos, drive repeatable results, and leave companies better than they found them. In a region defined by iteration, these are the people delivering clarity, alignment, and momentum when it matters most.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.

Learn More

• How to Hire a Revenue or Sales Consultant
  
  
• Revenue Consultants vs. Sales Experts: What Do They Do?
  
  
• What Are Revenue Professionals and What Do They Do?
  
  
• Find Fractional CROs Near Me
  
  

At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

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If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.