Fractional CROs in Detroit Making Things Happen in 2025

Detroit Interim Chief Revenue Officers to Know

Detroit knows transformation. Once the epicenter of industrial America, today it’s a city reshaping itself through innovation, grit, and growing entrepreneurial energy. From manufacturing and automotive to B2B SaaS and service businesses, Detroit’s business ecosystem is broad—and it's evolving fast.

With that evolution comes a growing need for flexible, strategic commercial leadership. Startups need speed. Mature companies need modernization. Investors need momentum. But not every company needs (or can justify) a full-time CRO.

That’s where fractional CROs are stepping in—and Detroit has some excellent ones.

At Digital Reference, we’ve pulled together a list of regional interim and fractional revenue leaders who are making real things happen in the Motor City and surrounding metro area. Whether you're a founder in Ferndale or a GM in Grand Rapids, these are names worth knowing.

Our Methodology: Regional, Vetted, Active

Digital Reference doesn’t do pay-to-play lists or surface-level roundups. Our approach to curating fractional executive talent is built on:

• Direct research across platforms like LinkedIn, firm websites, and operator networks
  
  
• Confirmation that each executive is currently active in fractional or interim CRO roles
  
  
• A demonstrated presence in the Detroit-Warren-Dearborn metro region
  
  
• Professional history in driving revenue, building teams, and leading GTM efforts
  
  

Let’s meet the fractional CROs you should know across Southeast Michigan.

Detroit-Area Fractional CROs to Know

🔹 Kristin Broadley

Fractional CRO | Strategic Revenue Operator
Kristin brings a powerhouse blend of enterprise sales strategy and hands-on revenue leadership. With experience in SaaS, services, and professional training, she helps companies grow smarter by aligning people, process, and performance. As a fractional CRO, she works closely with founders and exec teams to clarify GTM strategy and build scalable infrastructure.

🔹 William Bell

Growth Consultant & Interim CRO
William is a results-driven executive with a deep background in B2B sales transformation. He helps companies unlock new revenue streams, navigate sales team challenges, and develop disciplined forecasting. Whether it’s a short-term GTM reset or long-term strategy evolution, William brings both C-suite perspective and tactical muscle.

🔹 Ryan Stevens

Revenue Strategist | Fractional CRO & GTM Advisor | Fractional COO
Ryan is a versatile revenue operator focused on helping businesses bridge the gap between ambition and execution. With a focus on aligning product, sales, and customer success, he brings clarity to chaotic GTM environments. His ability to dig into systems and surface insights makes him a strong asset to any team in transition.

Why Fractional CROs Matter in the Motor City

Detroit’s business climate is a mix of the old and the new:
🚗 Automotive giants undergoing digital transformation
🚀 Startups sprouting up with fresh takes on logistics, fintech, and manufacturing
🏢 Traditional businesses modernizing their GTM strategy

In that mix, fractional leadership creates leverage. Here’s why it works:

• Speed to strategy – No long hiring cycles. Just action.
  
  
• Cross-sector experience – Fractionals often bring insights from multiple industries.
  
  
• Lower cost, high impact – For startups and PE-owned companies, it’s a smart use of capital.
  
  
• Less risk – You get leadership without long-term headcount commitment.
  
  

As the Detroit region continues to attract innovation and investment, these CROs are helping founders, operators, and boards drive focused growth.

Related Reads on Digital Reference

Looking to go deeper on this trend or explore talent in other metros?

📘 How to Hire a Fractional Executive: A Guide for Founders and Operators
This is your tactical playbook for identifying, vetting, and onboarding the right fractional leader for your business stage.

🔍 Fractional CROs Near Me 

Explore how other metros are using interim revenue leaders—and what lessons Miami can draw from their examples.

Keep an Eye on Detroit’s Fractional Talent

The professionals on this list are already embedded in the region’s growth. They’re working behind the scenes with startups, mature companies, and boards that want sharper GTM strategy and faster revenue traction.

We'll continue to add to this list as the ecosystem grows—so if you know a Detroit-area CRO flying under the radar, drop us a line at hello@digitalreference.co.

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