Best Fractional CRO Services in Canada

Canada Outsourced & Fractional CROs

Canada’s startup and scale-up scene is embracing fractional CROs, senior revenue leaders hired on a part-time or interim basis to help design, implement, and optimize go-to-market (GTM) strategy. These leaders help companies improve sales processes, forecasting, and pipeline management without the commitment or cost of a full-time hire. Fractional CROs also provide critical mentorship to in-house sales teams, ensuring that best practices are embedded into daily operations. Their flexible engagement model allows businesses to quickly scale up or down depending on growth stages or funding cycles. By leveraging their expertise, companies gain access to proven revenue frameworks and industry insights that accelerate growth and strengthen competitiveness in the Canadian market.

Below, we’ve curated a shortlist of Canada-based fractional CRO providers known for delivering measurable results, trusted by founders, and backed by operational frameworks that drive sustainable growth.

Methodology: How We Chose These Canada-Based Fractional CRO Providers

Every company included in this guide meets three core criteria:

🔎 Research-Driven: Demonstrated public results, case studies, or proprietary frameworks.

📊 Client-Reviewed: Authentic feedback from clients; proven ROI tied to growth outcomes.

🌐 Location-Based: Headquartered in or led by Canadian executives with regional market fluency.

🌟 Canada Outsourced & Fractional CROs - Provider Highlights

Allan Levine Consulting

What they do:
Allan Levine Consulting helps SaaS startups and B2B organizations build reliable, scalable revenue functions through systems-based CRO advisory. Their specialty lies in aligning GTM teams to hit growth milestones fast.

Who they work with:
Early-stage to Series B SaaS companies.

Operating model:
Embedded fractional CRO; works hands-on with sales leaders, founders, and boards.

💡 Why they stand out:

🚀 Executional frameworks that plug directly into growth-stage sales orgs

📈 Repeatable revenue models used by startups raising capital

🤝 Direct involvement in sales team coaching and strategic sales ops

Allan Levine, Founder of Allan Levine Consulting

Allan brings over 20 years in B2B sales, including multiple CRO roles. His leadership focuses on building operational discipline across sales and marketing teams. He's helped startups double ARR, streamline lead-to-close cycles, and build investor-ready revenue models.

Mpulz

What they do:
Mpulz offers fractional CRO services paired with full-funnel growth execution from paid media to sales pipeline activation.

Who they work with:
Ecommerce, DTC, and B2B product companies.

Operating model:
Combines strategy + marketing execution; flexible monthly engagements.

💡 Why they stand out:

🔄 Closed-loop attribution models built around ROI

🎯 High-performance growth strategies integrated with paid acquisition

🧠 CRO frameworks tailored to multichannel, multi-touch funnels

Gabriel Bouchard, Founder & CEO of Mpulz

Gabriel blends performance marketing with revenue leadership. With a background scaling DTC brands, he helps teams align marketing spend with pipeline impact. He’s known for building clear reporting structures and removing the guesswork from growth metrics.

Virtica Interactive

What they do:
A digital agency with built-in fractional CRO support, Virtica Interactive focuses on optimizing digital funnels for B2B brands.

Who they work with:
Industrial companies, manufacturers, and professional services.

Operating model:
Combines CRO services with web/digital execution under one roof.

💡 Why they stand out:

🧩 One-stop funnel design from website to sales CRM

📊 30%+ conversion lifts in client-facing digital experiences

🧱 Systems thinking tailored to complex B2B buying journeys

Randy Stackaruk, Founder & CEO of Virtica Interactive

Randy has decades of experience in digital strategy and CRO. He brings operational rigor to B2B clients navigating slow or complex buying cycles. He’s known for driving web optimization that materially boosts revenue not just clicks.

Artemis Canada

What they do:
Artemis Canada provides fractional CRO placements for high-growth Canadian tech startups looking to align teams and scale GTM functions.

Who they work with:
SaaS startups, deep tech ventures, and founder-led organizations.

Operating model:
Matches companies with vetted fractional executives from their leadership talent pool.

💡 Why they stand out:

🧠 GTM readiness for investor milestones (Series A/B)

👥 Access to a vetted network of experienced revenue leaders

📐 Strategic fit modeling to align CRO hires with org goals

Kristina McDougall, Founder & Managing Partner of Artemis Canada

Kristina has helped dozens of Canadian startups find executive leadership that fits. She understands the critical role CROs play at the intersection of product and revenue. With a talent-first philosophy, she enables startups to scale responsibly with strategic hires.

Fractional Execs Canada

What they do:
A Canadian firm matching businesses with fractional C-suite leaders, including CROs, CMOs, and COOs.

Who they work with:
Startups, B2B services, and mid-sized enterprises.

Operating model:
Match-based advisory model offering fractional and interim executives.

💡 Why they stand out:

🧑‍💼 Diverse talent network across all revenue functions

📁 Structured engagement models with flexible scope

🤖 Custom pairing based on company maturity and sector

Alex Marr, Founder & CEO of Fractional Execs Canada

Alex co-leads the organization, bringing experience across multiple executive roles in B2B and tech. He’s known for helping Canadian businesses access executive-level talent without long-term commitments. His focus: leadership match quality and operational clarity.

TekSales Consulting

What they do:
TekSales specializes in high‑ticket sales training for tech / B2B revenue operations teams. Their offerings are built around advanced sales methodologies (Solution Selling, Challenger Selling, Gap Selling, SPIN, MEDDPICC) to improve close rates, average deal size, and sales productivity.

Who they work with:
Primarily tech / SaaS / B2B companies that have complex sales cycles, large deal sizes, or multiple stakeholders. These are businesses that already have some sales infrastructure but want to level up performance.

Operating model:
They combine training + coaching + methodology implementation. It’s more than one‑off training; the model includes building capability and mindset shifts in sales teams, aligned with CRO‑type expectations (though they may not always act as full CRO). They also offer referral partnership‑programs.

💡 Why they might stand out:

🚀 Deep methodology stack, combining multiple proven sales methodologies gives flexibility to match companies’ particular sales dynamics.

🤝 Strong for companies that want to upskill existing teams or want the training

🧠 Coaching + mindset shift, not just tactics, they emphasize changing behaviors and internal culture in sales teams.

Trisha S. Chan, Founder & Fractional Chief Revenue Officer of TekSales Consulting

Trisha S. Chan is a sales strategist with 15+ years of experience in revenue generation, coaching, and sales optimization. She helps B2B sales teams drive performance through tailored sales methodologies and mindset development. Trisha is known for her coaching expertise, focusing on both the tactical and behavioral aspects of sales team growth.

Collisionless

What they do:
Collisionless is a consulting firm that specializes in sales optimization for industries like blockchain, digital assets, and cryptocurrency. They focus on improving sales performance through process optimization, training, and ensuring that sales strategies align with regulatory requirements in rapidly evolving markets.

Who they work with:
Collisionless primarily works with blockchain, cryptocurrency, and digital asset companies, as well as regulatory bodies and businesses impacted by compliance issues in these sectors.

Operating model:
Their approach is highly consultative and advisory, blending sales optimization with the need for regulatory compliance. Collisionless also offers training and development programs designed to bridge the gap between compliance and sales goals, providing clients with strategic insights for navigating highly regulated industries.

💡 Why they might stand out:

🛡 Compliance expertise, collisionless’ deep knowledge of blockchain and digital asset regulations

🧩 Integrated approach, their focus on sales optimization + regulatory compliance.

🌍 Global reach, with experience working with international clients and regulators.

Dina Mainville, Founder & President of Collisionless

Dina Mainville is an experienced sales strategist and compliance expert with a strong focus on industries like blockchain and cryptocurrency. She has worked with high-growth companies to help them optimize their sales processes while ensuring compliance with stringent regulations. Dina is known for her data-driven approach, integrating sales effectiveness with risk management strategies to deliver scalable results.

Fractional CRO Services in Canada: Driving Scalable Growth and Investor-Ready Revenue Systems

Fractional CRO services in Canada are helping startups, scale-ups, and established businesses strengthen revenue growth without committing to full-time executive hires. These services combine sales leadership with hands-on execution, enabling companies to implement repeatable revenue models, optimize forecasting, and accelerate pipeline velocity. From SaaS and ecommerce ventures to B2B and professional services, fractional CROs tailor strategies to industry-specific growth challenges. Their value lies in embedding proven frameworks, coaching internal teams, and aligning marketing, sales, and operations toward measurable outcomes. As a result, Canadian businesses are gaining investor-ready revenue systems and scalable GTM strategies that support long-term competitiveness.

At Digital Reference, radical authenticity is not just a principle, it’s the foundation for delivering insights that leaders can trust and apply with clarity. By valuing transparency and precision, it empowers decision-makers to act with confidence in fast-changing business environments.

Uncover insights that help you shape revenue leadership with sharper strategies and future-ready frameworks. Explore more from Digital Reference:

• Revenue Consultants & Sales Experts: What Do They Do?
• Revenue Executives & What They Do
• How to Hire a Revenue & Sales Consultant
• Best Fractional Chief Sales Officer (CSO) Services in Canada

Fractional CRO services are redefining how Canadian businesses scale, bringing agility, structure, and investor-ready growth strategies to the forefront. For founders and executives, accessing trusted insights is just as important as accessing the right leadership. That’s why having a reliable platform for clear, research-driven guidance ensures every growth decision is backed by confidence. The most strategic place to begin your journey starts right here with Digital Reference.