Revenue Professionals: Insights & Resources

Fractional CROs in Toronto Making Things Happen

Joseph Valerio
July 25, 2025
All Insights
Revenue Professionals: Insights & Resources

Fractional CROs in Toronto Making Things Happen in 2025

Toronto Interim Chief Revenue Officers to Know

At Digital Reference, we curate lists of trusted revenue leaders who are helping companies scale—smartly, sustainably, and strategically. In this edition, we spotlight Fractional Chief Revenue Officers (CROs) in Toronto. These professionals help growth-stage companies clarify go-to-market strategy, align teams, and build scalable revenue engines.

Whether you're launching in Canada, expanding across North America, or navigating post-Series A growth, these are the professionals helping founders and CEOs make revenue work.

How We Built This List – Fractional CRO Services

At Digital Reference, we prioritize professionals who are actually moving the needle—quietly powering revenue engines, GTM strategies, and growth plans across their regions. For this Toronto list, we selected professionals based on:

📍 Local presence in Toronto and surrounding areas
📈 Demonstrated revenue and sales performance impact
🧠 Strategic alignment with modern CRO practices, including RevOps, sales enablement, and GTM architecture
🗣 Thought leadership, mentorship, or community involvement in the Canadian startup and business ecosystem

Featured Fractional CRO Service Providers

Nick Tharrenos

🔗 LinkedIn

Nick is a seasoned fractional revenue leader with deep experience in enterprise sales, channel strategy, and GTM execution. With a technical background and operational fluency, Nick helps early- and growth-stage B2B companies establish scalable revenue systems that align with investor expectations. He’s worked with both startups and large enterprises and is especially valuable in hybrid sales environments where founder-led sales need to evolve into repeatable processes.

💠 Signature Strengths
📈 Enterprise sales design
🛠 Channel partner strategy
🎯 GTM and sales process build-out
📊 Revenue forecasting & reporting

Hugh Ghods

🔗 LinkedIn

Hugh brings decades of operational and GTM leadership experience to his fractional CRO work. With a focus on mission-driven and impact-based companies, he helps founders refine their sales models, optimize their RevOps infrastructure, and coach leaders on commercial maturity. Hugh is especially adept at working in complex stakeholder environments where strategic clarity and soft skills go hand-in-hand.

💠 Signature Strengths
🧠 GTM transformation & team enablement
📘 Executive leadership coaching
📈 Sales playbook development
🔁 RevOps alignment for growth

Susan Findlater

🔗 LinkedIn

Susan is a marketing-first revenue leader who blends strategic creativity with proven execution. As a fractional CRO and former CMO, she specializes in helping early-stage fintech and insurance startups develop scalable growth engines that don’t rely on bloated teams. In her current role at EssayGrader AI, Susan builds revenue systems that align tightly with product positioning, user acquisition, and founder-driven vision—making her ideal for lean, high-growth environments.

💠 Signature Strengths
🔧 Full-funnel digital strategy (SEO, SEM, content, conversion)
🎯 Audience targeting & messaging optimization
📈 Performance-focused marketing leadership
🧩 Founder-friendly execution model

Michael Boyce

🔗 LinkedIn

Michael is a structured and pragmatic fractional CRO who excels at turning go-to-market strategy into operational execution. Through his work at South Road Business Group, he’s spent over six years helping B2B tech companies in Toronto and beyond build revenue systems that are repeatable, measurable, and investor-ready. Known for bridging strategic vision with pipeline discipline, Michael thrives in environments where leadership teams need clarity, accountability, and growth traction.

💠 Signature Strengths
🛠 Sales operations architecture
📊 Forecasting & revenue reporting cadence
📈 Go-to-market planning & sales enablement
🏆 Executive-level alignment for scaling

Harry Battu

🔗 LinkedIn

Harry is a product-driven revenue executive who merges deep marketing expertise with commercial leadership. As the Chief Revenue & Marketing Officer at XYZ Reality, he’s led GTM and sales functions for cutting-edge AR/construction tech platforms. Previously serving as a fractional CMO, Harry brings unique strength in vertical positioning and founder-led storytelling, making him a go-to partner for tech-enabled companies seeking both clarity and growth.

💠 Signature Strengths
🏗 Product & GTM alignment for tech companies
🧭 Deep vertical segmentation & ICP refinement
🎤 Strategic storytelling & pitch development
📈 AR/enterprise sales expansion strategy

Allan Levine

🔗 LinkedIn | Website

Allan is a veteran revenue leader with more than 20 years of experience building, scaling, and advising B2B SaaS companies. As a fractional CRO, he partners directly with founders to design revenue systems that integrate sales, marketing, operations, and data. Allan’s frameworks are widely used by early- and mid-stage startups looking to move from intuition to infrastructure—and his insights on GTM scalability make him a frequent advisor in Toronto’s tech community.

💠 Signature Strengths
🧬 Integrated GTM & RevOps design
📌 Scalable sales systems & pipeline modeling
📘 Founder-focused growth strategy
📈 Data-informed forecasting & team structure

Why This List Matters

Toronto is one of North America’s fastest-growing startup ecosystems, known for its exceptional tech talent, robust venture support, and a thriving mix of homegrown and global companies. But building a business in today’s market means more than just securing funding or launching a great product—it requires structure, clarity, and leadership that aligns revenue strategy with long-term goals.

Fractional CROs play a key role in bridging this gap. They bring executive-level expertise without the full-time cost, helping early-stage and scaling companies professionalize their sales organizations, build reliable revenue forecasts, and implement repeatable GTM strategies.

The professionals featured here aren’t just advisors—they’re operators. They’ve helped startups go from founder-led sales to structured pipelines, refined messy CRMs into performance systems, and coached leadership teams through the growing pains of scale. Their work often happens behind the scenes, but its impact is visible in stronger teams, more predictable growth, and improved market traction.

If you're building a company in Toronto—or entering the Canadian market—this list is a valuable starting point for finding leadership that can move your revenue forward with both speed and sustainability.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.

Learn More

At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

Check Out Our Local Directories of Fractional CROs and Interim Chief Revenue Officers by City

This resource highlights city-specific guides to some of the most impactful Fractional Chief Revenue Officers across the U.S. and Canada. Each directory offers a snapshot of the regional business vibe and the revenue leaders bringing structure, speed, and results to fast-moving companies.

If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.

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