Best Fractional Chief Sales Officers in Los Angeles

Los Angeles Fractional CSO Services & Fractional Chief Sales Officers

Los Angeles has always played by its own business rules. The Los Angeles–Long Beach–Anaheim metro area blends venture-backed tech, legacy media, high-growth professional services, manufacturing, and creative industries into one of the most complex commercial ecosystems in the U.S. And in that environment, sales leadership doesn’t look traditional — it looks fractional, flexible, and deeply aligned with people strategy.

For HR leaders in LA, growth isn’t just about headcount. It’s about timing, culture, enablement, and bringing in the right leadership at the right stage. Fractional Chief Sales Officers and revenue leaders have become a critical part of how organizations scale without burning cash or culture — especially in markets where talent is expensive and competition is relentless.

At Digital Reference, we spend a lot of time evaluating consultants who operate at this intersection of sales performance, leadership behavior, and workforce alignment. Our research process looks beyond job titles and vanity metrics to understand how consultants actually drive outcomes — and how they partner with HR, founders, and executive teams in real operating environments.

Below is our curated list of standout Fractional CSOs and fractional sales leaders in the Los Angeles area — including solo operators, freelancers, and firm-based consultants — selected through hands-on research, interviews, and pattern analysis across LinkedIn, firm profiles, and real-world outcomes.

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🎦 Our Methodology: How We Built This List of Best Los Angeles Fractional Chief Sales Officers

This list is not ranked — and it’s not pay-to-play.

Every consultant featured here was evaluated based on:

• Demonstrated sales leadership at meaningful growth stages
• Clear ability to work cross-functionally with HR, finance, and operations
• Evidence of repeatable strategy, not just one-off wins
• Alignment with modern workforce realities: hybrid teams, enablement, DEI, and culture
• A track record of helping companies grow without breaking their people systems

We focus heavily on how these leaders show up inside organizations, not just what they sell. That’s especially important for HR teams who are often responsible for onboarding, enablement, leadership coaching, and long-term workforce health.

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🌟 Meet The Best Fractional Chief Sales Officers in Los Angeles

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🟡 Martin Vann

Partner, Fractional Chief Sales & Marketing Officer at Chief Outsiders

Martin Vann brings a rare blend of enterprise-grade sales leadership and hands-on operating experience, making him a strong fit for mid-market and growth-stage companies navigating complexity rather than chaos.

As a Partner at Chief Outsiders, Martin operates within a disciplined fractional executive model, but his work goes far beyond templated sales playbooks. He’s known for helping organizations clarify who they sell to, why they win, and how teams should actually execute — all while aligning sales and marketing under one coherent strategy.

From an HR perspective, Martin’s strength lies in how he approaches sales talent development and accountability. He understands that performance issues are often system issues — unclear roles, misaligned incentives, poor enablement — and he works closely with leadership and HR partners to correct those root causes.

🔹 Notable strengths and focus areas

🧩 Sales and marketing alignment in complex B2B environments

📈 Go-to-market strategy for scaling organizations

🤝 Executive-level partnership with HR and finance

🧠 Building repeatable sales systems without burning out teams

Martin is particularly effective in organizations that need strategic clarity before aggressive hiring, making him a strong option for HR leaders trying to avoid costly misfires.

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🟡 Dawn Yeskulsky, STR

CEO & Fractional CSO for Hire at Yes2VR

Dawn Yeskulsky is not your typical sales leader — and that’s exactly why she stands out.

As the founder of Yes2VR, Dawn operates at the intersection of immersive technology, strategic selling, and human-centered engagement. Her background spans experiential marketing, virtual reality, and consultative sales strategy, giving her a unique lens on how modern buyers — and modern employees — actually engage.

Dawn’s work as a Fractional CSO is especially relevant for organizations in emerging tech, learning & development, and experience-driven industries, where traditional sales scripts simply don’t work. She focuses heavily on how stories are told, how value is demonstrated, and how teams are trained to sell complex, non-obvious solutions.

From an HR standpoint, Dawn is deeply attuned to capability building. She often partners with internal teams to redesign sales training, messaging frameworks, and leadership communication — making her work extend well beyond pipeline metrics.

🔹 What sets Dawn apart

🎧 Deep expertise in experiential and immersive selling

🧠 Sales enablement rooted in learning science

🌱 Strong alignment with HR-led training and development initiatives

🔍 Strategic storytelling for complex offerings

She’s a strong fit for organizations that want their sales function to feel modern, ethical, and human — not transactional.

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🟡 Aurelia Ammour

Strategist | Fractional CMO / CSO / CDO at Freelance Aurelia Ammour

Aurelia Ammour is a true multi-disciplinary strategist, operating fluidly across sales, marketing, and digital transformation — a combination that’s increasingly valuable in Los Angeles’ innovation-driven economy.

As an independent fractional executive, Aurelia works with organizations that are often navigating brand evolution, revenue repositioning, or digital reinvention. Her approach is highly diagnostic: she looks at customer journeys, internal capabilities, leadership alignment, and execution gaps before prescribing growth tactics.

For HR leaders, Aurelia’s value lies in her ability to connect commercial strategy with organizational behavior. She frequently helps companies redefine roles, improve cross-functional collaboration, and align incentives so sales performance doesn’t come at the expense of culture.

🔹 Core areas of impact

🧭 Revenue strategy during periods of transformation

🔗 Alignment between sales, marketing, and digital teams

🏗️ Organizational design for scalable growth

🤍 Culture-conscious execution

Aurelia is especially effective in environments where growth requires rethinking how teams work together, not just selling more.

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🟡 Tanya (Edelson) Davies

Fractional CRO / CSO | Sales Strategy & Founding Sales Leader for B2B Tech

Tanya Davies has built her career inside the messy, high-pressure reality of early-stage and scaling B2B tech companies — particularly as a founding sales leader.

Her work as a Fractional CRO and CSO often starts where others struggle: no process, unclear ICPs, inconsistent messaging, and founders doing too much themselves. Tanya brings structure without bureaucracy, helping organizations build sales functions that can grow with the company.

From an HR lens, Tanya is deeply involved in first sales hires, onboarding frameworks, and performance expectations. She understands how early decisions about compensation, role clarity, and management style ripple through the organization for years.

🔹 Why HR teams value Tanya’s approach

🚀 Founding sales leadership for startups

📋 Sales process creation from scratch

👥 Hiring, onboarding, and coaching early sales talent

⚖️ Balanced focus on growth and sustainability

She’s a strong partner for HR leaders supporting founders who need help transitioning from hustle to structure.

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🟡 John Wagener

Fractional Sales & Business Development Leader at Sales Xceleration®

John Wagener operates within the Sales Xceleration® model, bringing structured, proven sales leadership to organizations that need execution discipline — not guesswork.

His work focuses on building repeatable sales systems, improving forecasting accuracy, and establishing accountability across teams. John is particularly effective in organizations that have plateaued and need a reset — often after rapid growth or leadership turnover.

For HR leaders, John’s methodology is appealing because it emphasizes role clarity, measurable expectations, and coaching. He works closely with internal stakeholders to ensure sales processes align with company values, compensation philosophy, and performance management systems.

🔹 Key strengths

📊 Sales process optimization and forecasting

🧩 Cross-functional collaboration with HR and ops

🎯 Clear KPIs tied to behavior, not just outcomes

🔄 Scalable systems for mid-market growth

John is a strong fit for organizations that want predictability without rigidity.

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Why Fractional Sales Leadership Works So Well in Los Angeles

Los Angeles companies rarely grow in straight lines. Market shifts, funding cycles, creative pivots, and workforce dynamics all influence how — and when — sales leadership should scale.

Fractional CSOs and revenue leaders offer:

• Flexibility without loss of expertise
• Faster alignment with HR and finance
• Lower risk during periods of change
• A clearer bridge between strategy and execution

For HR teams, this model reduces leadership whiplash and supports healthier organizational growth.

Closing Thoughts: Sales Leadership That Respects People and Performance

Los Angeles rewards ambition — but it also punishes misalignment.

The Fractional CSOs and sales leaders featured here understand that revenue growth doesn’t happen in isolation. It’s shaped by culture, leadership behavior, enablement, and trust — all areas where HR plays a central role.

👉 To discover more trusted professional services, we recommend exploring:

• Best Fractional CROs in Los Angeles
• Sales & Business Development Consultants in Los Angeles to Watch
• GTM Consultant for B2B Professionals & Marketplaces: Ryan Stevens

At Digital Reference, we exist to bring clarity to these decisions. We believe in radical authenticity, transparency, and practical insight, helping organizations evaluate consultants not just by reputation, but by real-world fit and impact.

We’re more than a directory. We’re a research-driven partner for HR and business leaders who want better outcomes, better alignment, and fewer regrets.