Revenue Professionals: Insights & Resources

Fractional CROs in Los Angeles Making Things Happen

Joseph Valerio
June 20, 2025
All Insights
Revenue Professionals: Insights & Resources

Fractional CROs in Los Angeles Making Things Happen in 2025

Los Angeles Interim Chief Revenue Officers to Know

At Digital Reference, we spotlight the operators and strategists who fuel growth behind the scenes. In this edition, we’re featuring Fractional Chief Revenue Officers (CROs) in Los Angeles—seasoned professionals supporting early- and growth-stage companies across SoCal as they scale strategically and sustainably.

From Culver City SaaS startups to Hollywood-adjacent media ventures, these revenue leaders are tackling high-stakes challenges—building GTM systems, aligning cross-functional teams, and introducing accountability into chaotic sales motions. Whether you're launching a new product line, reworking your forecast model, or bridging the gap between sales and customer success, these CROs bring structure, speed, and repeatable outcomes to the table.

How We Built This List – Fractional CRO Services

At Digital Reference, we specialize in surfacing independent leaders who drive impact in the background, especially those shaping revenue for dynamic, high-growth companies. For this Los Angeles edition, we curated our list of Fractional CROs using a mix of strategic filters and ecosystem insight:

📍 Based in or actively working within the Greater Los Angeles area
📈 Demonstrated success in revenue transformation—especially in SaaS, consumer tech, and media
🧠 Fluency in GTM alignment, RevOps design, pipeline forecasting, and founder enablement
🗣 Active in the LA business ecosystem via thought leadership, community building, or advisory work

These aren’t just consultants—they’re embedded operators who know how to bring structure to sales, discipline to revenue, and clarity to scaling teams. If you’re an LA-based founder or CEO seeking to move fast without compromising foundation, this is your starting point.

Featured Fractional CRO Service Providers

Stephen Ambrose III

🔗 Website

Stephen leads PresClub, a consultancy that equips go-to-market teams with the playbooks, tools, and advisory support they need to win consistently. With a deep background in B2B SaaS and sales enablement, Stephen blends strategic frameworks with practical coaching. His clients gain clear pipeline visibility, repeatable GTM systems, and a high-performance sales culture.

💠 Signature Strengths
📈 Sales performance optimization
📘 Sales team playbooks
🔎 Pipeline and CRM clarity
🤝 Coaching for SaaS founders and GTM teams

Stefan Hertzberg

🔗 LinkedIn

Stefan brings decades of executive sales leadership to the table, having helped scale enterprise software companies through disciplined GTM design and revenue architecture. His fractional CRO work focuses on integrating sales and marketing operations and improving revenue accountability through forecasting rigor and onboarding discipline.

💠 Signature Strengths
📘 Revenue architecture and GTM design
📊 Sales/marketing integration
📈 Forecasting discipline
🧠 Onboarding and training strategy

Nick Fasano

🔗 LinkedIn

Nick partners with early-stage and growth-phase SaaS companies to overhaul GTM execution and build commercial repeatability. He’s especially effective in revitalizing underperforming sales engines through data-informed decision-making, team alignment, and compensation modeling.

💠 Signature Strengths
📊 GTM model refinement
📘 Sales compensation and territory planning
📈 Revenue enablement for early-stage teams
🔍 Sales diagnostics and turnaround

Michael Diemer

🔗 LinkedIn

Michael is a Chicago-based fractional revenue leader with a sharp focus on data-driven sales systems and RevOps design. He builds the infrastructure companies need to gain confidence in their pipeline and build repeatable revenue. From sales methodology to analytics dashboards, Michael turns chaos into clarity.

💠 Signature Strengths
📈 RevOps systems and infrastructure
📊 Revenue forecasting and CRM hygiene
📘 Scalable sales processes
🔍 Funnel visibility and conversion lift

Marc Strauch

🔗 LinkedIn

Marc is a strategic advisor and CRO for B2B tech firms looking to professionalize their sales operations. With a background in enterprise sales, Marc's strength lies in building commercial strategies, instilling sales discipline, and preparing organizations for scale or capital raise events.

💠 Signature Strengths
📘 Enterprise sales design
📊 Fundraising-readiness for GTM
📈 Sales team structure and accountability
🔗 Deal-stage rigor and close predictability

Rob Sowers

🔗 LinkedIn

Rob specializes in rebuilding and optimizing sales organizations for professional services and tech firms. He helps companies transition from founder-led sales to structured teams, focusing on predictable forecasting, CRM governance, and quota setting. His frameworks consistently drive improved close rates and reduced sales cycles.

💠 Signature Strengths
📊 Founder-to-sales team transition
📈 CRM and pipeline governance
📘 Quota setting and team KPIs
🔍 Forecasting visibility

Ryan Widick

🔗 LinkedIn

Ryan is a fractional CRO and revenue advisor focused on scaling GTM strategies in highly competitive markets. He brings precision to onboarding, pricing strategy, and customer success integration, ensuring teams are aligned from first touch through retention.

💠 Signature Strengths
📘 Pricing and packaging design
📈 GTM efficiency and expansion
🔗 Onboarding and customer success alignment
📊 Revenue maturity assessment

Why This List Matters

Los Angeles is a city built on reinvention, and its business ecosystem reflects that. From SaaS startups in Playa Vista to consumer brands in Venice and media-tech hybrids downtown, companies across LA face unique go-to-market challenges. Whether it’s breaking into new markets, restructuring a sales org, or building scalable revenue operations, the traditional CRO hire often isn’t the right fit.

That’s where Fractional CROs come in.

These leaders bring high-impact strategy without long-term overhead. They help founders and executive teams navigate complexity at critical growth stages—be it post-seed acceleration, Series A readiness, or post-raise stabilization. Their value isn’t just in diagnosing what’s broken—it’s in building the systems that fix it.

The professionals featured here are not figureheads. They’re operators, architects, and mentors who embed inside teams, roll up their sleeves, and leave organizations stronger than they found them. They’ve delivered results in fast-moving environments across SaaS, e-commerce, digital media, and B2B services—all within the distinctive pace and culture of LA.

This list exists to make the search for that kind of talent more transparent and more human. It’s not just a who's who—it’s a starting point for revenue leaders who want to make smart, high-leverage decisions for their next phase of growth.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.

Learn More

At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

Additional Local Directories of Fractional CRO Service Providers

If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.

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