Revenue Professionals: Insights & Resources

Fractional CROs in Miami Making Things Happen

Joseph Valerio
July 25, 2025
All Insights
Revenue Professionals: Insights & Resources

Fractional CROs in Miami Making Things Happen in 2025

Miami Interim Chief Revenue Officers to Know

Miami’s startup and business landscape is expanding beyond its real estate and hospitality roots. With its growing tech, fintech, and healthcare sectors, the region is attracting fast-growth companies—and they need experienced revenue leadership to scale. That’s where Fractional Chief Revenue Officers (CROs) come in.

This list showcases Miami-based fractional CROs helping organizations drive growth without the full-time overhead. These professionals bring tactical know-how, executive vision, and the ability to build revenue systems that scale. Whether you're a founder preparing for funding or a sales org in transition, these are names worth knowing.

How We Built This List – Fractional CRO Services

At Digital Reference, we specialize in highlighting the operators behind the scenes—the ones creating structure, clarity, and momentum. For this Miami edition, we used the following criteria:

🌴 Based in or active in the greater Miami metro area
📈 Proven experience in sales, marketing, or RevOps leadership
🧠 Ability to scale early- or growth-stage companies
🗣 Thought leadership, ecosystem engagement, or founder support

Featured Fractional CRO Service Providers

Jess Schultz

LinkedIn

Jess Schultz is one of the most recognizable names in Miami’s fractional CRO scene—known for bringing clarity, confidence, and cash flow to early-stage B2B startups. As the founder of Amplify Group, she works with ambitious founders scaling to $10M+ ARR, helping them lock in go-to-market strategy, hiring plans, and revenue operations. Jess doesn’t just “consult”—she builds. Her background spans sales leadership at fast-growth startups and her current role as a coach for other fractional leaders shows her commitment to lifting the entire ecosystem.

She’s also the founder of Fractional Friday, a community for solopreneurs in the CRO/CMO/COO space—proving she doesn’t just talk about leadership; she creates the infrastructure to support it.

  • 💡 Creator of Fractional Friday, the go-to platform for fractional execs building their solo firms
  • 🧱 Specializes in founder-led startups transitioning to repeatable revenue with GTM infrastructure
  • 🎙 Known for her candid takes on solo leadership, scalable growth, and client-fit alignment

Yury Larichev

LinkedIn

Yury Larichev is a Miami-based fractional CRO who brings serious SaaS firepower. With past roles as CEO of CleverBridge, CRO at SEMrush, and now GTM advisor to B2B SaaS firms, he focuses on scaling revenue from $5M to $50M ARR. He’s not afraid to roll up his sleeves either—he builds out teams, redesigns comp plans, and fixes leaky funnels with precision.

Yury’s strength is his ability to work across cultures and time zones. Originally from Russia, now working out of Miami, he brings a global lens to U.S. tech companies trying to grow responsibly. His site tagline says it all: “Helping SaaS companies grow sustainably without scaling chaos.”

  • 🌍 International B2B SaaS expert with deep experience leading global GTM teams
  • 📊 Built SEMrush’s U.S. market expansion strategy, helping drive it to IPO
  • 🛠 Offers hands-on support from org design to pricing models—not just playbooks

Carolina Villarreal

LinkedIn

Carolina Villarreal leads Voz Growth, a Miami-based fractional revenue firm helping B2B and CPG companies align brand, demand, and sales. Her roots in global marketing (Mondelez, Kraft Foods, etc.) give her an edge when translating story into sales results. She works primarily with Hispanic-led and LATAM-serving companies that want to scale in U.S. and bilingual markets—a niche she owns with purpose.

What sets her apart is her blend of cultural fluency and process rigor. She talks about the “voice of growth” as something that must be consistent across branding, positioning, sales decks, and pipeline metrics. It’s not just poetic—it’s revenue-generating.

  • 🔁 Known for harmonizing branding and sales in fast-scaling consumer and B2B firms
  • 🌎 Works with U.S.–LATAM crossover companies to optimize for multicultural GTM success
  • 📐 Offers bilingual growth strategy with enterprise polish and startup urgency

Rob J. Matzkin

LinkedIn

Rob Matzkin brings a performance coach’s mindset to the CRO seat. Based in Miami Beach, Rob blends sales optimization with executive development—he’s both a fractional CRO and a founder coach. Through his firm, he works with founders and growth-stage companies to align revenue systems with leadership vision. He’s also the host of the “Unleashed” podcast and a regular speaker on entrepreneurship and mental resilience.

Rob’s method isn’t just about KPIs—it’s about helping founders show up better for their teams and scale with intention. He’s especially popular among service-based entrepreneurs and coaching companies looking for both revenue leadership and mindset shifts.

  • 🎧 Host of the “Unleashed” podcast on scaling and self-leadership
  • 🧠 Blends CRO expertise with executive coaching for holistic business transformation
  • 📈 Works closely with service companies crossing into multi-6 and 7-figure territory

Why This List Matters

Fractional CROs provide high-impact leadership without long-term overhead. In a city like Miami—where fast pivots and new verticals emerge constantly—having access to experienced, agile revenue operators is a competitive edge. The professionals on this list help companies sharpen their GTM strategy, align revenue teams, and unlock scalable growth. They don’t just advise—they execute.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.

Learn More

At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

Check Out Our Local Directories of Fractional CROs and Interim Chief Revenue Officers by City

This resource highlights city-specific guides to some of the most impactful Fractional Chief Revenue Officers across the U.S. and Canada. Each directory offers a snapshot of the regional business vibe and the revenue leaders bringing structure, speed, and results to fast-moving companies.

  • Atlanta
    Fractional CROs in Atlanta Making Things Happen
    Atlanta’s revenue leaders are fueling the Southeast’s hottest growth corridor—where startups, logistics firms, and creative agencies collide. These CROs are known for turning ambition into pipeline, and pipeline into profit.
  • Austin
    Fractional CROs in Austin Making Things Happen
    In the city where tech meets talent and speed meets scale, Austin’s fractional CROs are helping founders ditch the duct tape and build go-to-market machines that actually work.
  • Boston
    Fractional CROs in Boston Making Things Happen
    Home to biotech breakthroughs and SaaS giants alike, Boston demands CROs who can think fast and scale smart. These leaders turn academic precision into commercial horsepower.
  • Charlotte
    Fractional CROs in Charlotte Making Things Happen
    Charlotte’s on the rise, and so are the companies within it. These CROs are helping businesses break through their next growth ceiling—bringing sales, marketing, and ops into lockstep.
  • Chicago
    Fractional CROs in Chicago Making Things Happen
    In the city that knows how to hustle, Chicago’s CROs blend old-school grit with modern GTM strategy. Whether you’re scaling SaaS or rebooting a sales team, these are the pros who get it done.
  • Dallas
    Fractional CROs in Dallas Making Things Happen
    Big goals meet big execution in Dallas. These CROs are the architects behind the revenue engines driving scale in one of the country’s most ambitious business markets.
  • Denver
    Fractional CROs in Denver Making Things Happen
    Denver’s growth-stage scene is thriving—and these CROs are building the systems to match. From SaaS to wellness, they bring structure to scale and clarity to chaos.

If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.

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