Revenue Professionals: Insights & Resources

Best Fractional CROs in Austin

Ryan Stevens

August 19, 2025

Best Fractional CROs in Austin

Austin Interim & Fractional Chief Revenue Officers

Austin’s business scene thrives on innovation, agility, and talent that gets results. From early-stage SaaS to health tech, the demand for growth-focused commercial leadership is at an all-time high. That’s where Fractional CROs come in.

These leaders help companies improve revenue performance, align GTM functions, and build systems that scale—without the long-term overhead of a full-time executive. In this post, we’re highlighting standout Fractional CROs operating in Austin.

How We Built This List – Fractional CRO Services in Austin

At Digital Reference, we spotlight professionals who help organizations grow sustainably. For this Austin list, we evaluated fractional CROs based on:

📍 Austin-based or actively working with companies in the region
📈 Proven track record in revenue strategy, GTM leadership, or operational scaling
🧠 Experience with early-stage or growth-stage business models
🗣 Contributions to the startup ecosystem or business community

These CROs represent the new face of agile revenue leadership.

Featured Fractional CROs Making Things Happen in Austin

‍💠 Paul Foreman

🔗 LinkedIn
🔗 Website – BottomLine Sales

Paul Foreman is a veteran sales leader and fractional CRO who founded BottomLine Sales, a consultancy that focuses on revenue engine diagnostics, coaching, and accountability systems. With decades of experience—much of it in SaaS, tech, and B2B markets—Paul’s Austin-based practice helps founders and CEOs understand what’s not working in their go-to-market systems.

💡 What makes Paul stand out:

🔍 Deep audits of the sales process, team structure, and lead pipeline to uncover gaps
📊 Real-time dashboards to coach sales reps and front-line managers
🧠 High-trust coaching relationships that blend analytics with empathy
💬 Works side-by-side with HR teams to realign sales roles, incentives, and expectations

He’s not just fixing sales; he’s fixing the internal belief systems around what sales should be. Austin startups looking to scale sustainably find in Paul a hands-on, highly strategic guide.

💠 Rosa Yupari

🔗 LinkedIn
🔗 Website – Rosa Yupari Consulting

Rosa Yupari blends corporate enterprise chops (from companies like 3M, Clearfield, and Nokia) with a grounded, consultative CRO approach via her own firm, Rosa Yupari Consulting. Her perspective as a Latina leader in tech adds cultural richness and authenticity to her engagements.

🎯 What sets Rosa apart:

🧠 Focus on empathy-driven sales transformation rooted in human behavior
💡 Deep alignment between go-to-market strategy and HR enablement
🤖 Builds custom AI-enhanced processes without losing the human connection
🎤 Regularly coaches founders, HR directors, and heads of sales

She’s especially effective with early-stage or post-Series A companies who need a strong GTM strategy without compromising their people-first values.

💠 Jason Rigolli

🔗 LinkedIn

Jason Rigolli is an Austin-based revenue leader who’s worked with high-growth B2B startups to build go-to-market playbooks from the ground up. As a fractional CRO, Jason partners with HR and ops leaders to clarify roles, implement coaching cadences, and scale sales orgs predictably.

🚀 Jason’s key strengths:

🧩 Cross-functional GTM builds with tight alignment to HR
📈 Coaching frameworks that align culture and sales metrics
🔄 Deep experience in enterprise SaaS, fintech, and logistics

Jason’s LinkedIn highlights his ability to speak the language of both CROs and CHROs—a rare but valuable skill.

💠 Jeff Allyn

🔗 LinkedIn

Jeff Allyn brings decades of experience in B2B sales and sales training, with a strong focus on performance-driven coaching. As a fractional CRO, Jeff is known for implementing sales architectures that can scale rapidly, but he’s also deeply focused on talent retention and HR alignment.

📌 Why Jeff makes the list:

🧭 Strong systems orientation—he brings playbooks to life
💬 Known for coaching emerging sales leaders into real CRO candidates
🧠 Partners with HR to align comp plans with people development

Jeff is a trusted voice for companies that are outgrowing founder-led sales but aren’t ready for a full-time CRO yet.

💠 Andrew Kletzing

🔗 LinkedIn

Andrew Kletzing is a startup-savvy fractional executive who’s helped multiple Austin-based tech companies move from MVP to sustainable revenue strategy. His work often focuses on tech-first, people-forward environments, where HR and sales must collaborate closely.

💥 Andrew’s known for:

🤖 Smart integrations between sales tools, HR systems, and CRM workflows
📐 Reworking lead scoring and handoff procedures
🧭 Training leadership teams to manage revenue and performance jointly

He’s a go-to partner for startup COOs and People leaders aiming for scalable infrastructure.

💠 John Spencer

🔗 LinkedIn

John Spencer is the founder of CLEAR DIRECTION SALES DEVELOPMENT, and he specializes in helping sales managers become sales leaders. His work with companies in Austin revolves around training, accountability, and internal alignment, especially where sales teams have stalled or lack cohesion.

🚨 John’s standout attributes:

📌 Custom coaching programs tailored to HR performance models
🧠 Psychological safety + structured accountability
🔍 Emphasis on internal enablement over external outsourcing

💠 Matt Hudson

🔗 LinkedIn
🔗 Website – Startup2Scale

Matt Hudson is the founder of Startup2Scale, and as his firm’s name suggests, he’s obsessed with taking young companies from traction to repeatable success. With decades in the trenches, Matt offers interim CRO services to fast-growing teams that need more structure—without sacrificing speed.

🔧 Matt’s core contributions:

📈 Founder-to-CRO transition plans
🧱 Playbooks, onboarding sequences, and culture-based hiring models
🤝 Works closely with HR to ensure team incentives support performance

💠 Steven Marple

🔗 LinkedIn
🔗 Website – Intelligent Designz

Steven Marple leads Intelligent Designz, where he fuses tech stack consulting with revenue growth systems. His strength is in digital transformation across sales and marketing, all while keeping HR implications front and center.

📊 Steven specializes in:

🌐 CRM integrations and data visibility across orgs
🛠️ Coaching GTM teams to adapt to new workflows
🤝 Collaboration with HR teams for onboarding and sales capability-building

💠 Philip Donegan

🔗 LinkedIn
🔗 Website – GentleBirth

Philip Donegan’s CRO experience spans health tech, SaaS, and consumer products. He brings a people-first lens to the revenue function—especially helpful in wellness and medical fields, where trust and clarity are essential.

💡 Why we included Philip:

💬 Sales training for sensitive customer journeys (e.g. in health)
🤱 Empathy-first revenue management
📈 Alignment of HR onboarding and customer experience practices

He’s not just closing deals—he’s building cultures of care inside revenue teams.

Why This List of Austin-Based Fractional CROs Matters

Austin’s reputation as a tech and innovation hub continues to rise. Yet, many companies face the same challenge—scaling revenue without burning out teams or budgets. Fractional CROs offer a compelling solution. They provide executive expertise without full-time commitment, allowing companies to access strategic guidance at pivotal moments.

The professionals listed here are already making an impact in the ecosystem. Whether you’re building a repeatable sales process, preparing for funding, or correcting course on growth targets—these CROs bring structure, clarity, and execution.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

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At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

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Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.