Revenue Professionals: Insights & Resources

Fractional CROs in Charlotte Making Things Happen

Joseph Valerio
July 23, 2025
All Insights
Revenue Professionals: Insights & Resources

Fractional CROs in Charlotte Making Things Happen in 2025

Charlotte Interim Chief Revenue Officers to Know

At Digital Reference, we believe the right leadership at the right time can change a company’s trajectory. Fractional CROs offer strategic clarity, go-to-market leadership, and operational insight—without the full-time cost.

In this edition, we’re highlighting a select group of Fractional Chief Revenue Officers based in Charlotte. These professionals work across industries—from SaaS to services—to build scalable revenue systems, enable sales teams, and lead companies through pivotal growth stages.

How We Built This List – Fractional CRO Services

At Digital Reference, we showcase professionals shaping growth from behind the scenes. For our Charlotte list, we prioritized:

✅ Regional presence in Charlotte or the greater Carolinas
📈 Experience leading sales or RevOps transformations
🧠 Methodologies rooted in forecasting, enablement, and execution
🗣️ Credibility via leadership roles, case outcomes, or thought leadership

Whether you're preparing for Series A or optimizing GTM channels, these professionals are here to accelerate your revenue engine.

Featured Fractional CRO Service Providers

Matthew Bruening

🔗 LinkedIn

Matthew Bruening is a Charlotte-based sales and revenue leader who helps companies professionalize their GTM efforts. With experience across B2B services and SaaS, he brings structured playbooks, quota frameworks, and sales coaching to early- and mid-stage organizations. As a Fractional CRO and GTM Advisor, Matthew builds systems that scale, enabling leaders to transition from founder-led sales to repeatable growth engines.

💠 Signature Strengths
📈 Sales playbook and KPI design
🎯 Early-stage GTM coaching
📘 Funnel and pipeline optimization
🧠 Revenue forecasting and accountability

George Linville

🔗 LinkedIn

George Linville is the founder of Revenue Ready, a consultancy specializing in strategic growth enablement for B2B companies. With a background in both revenue strategy and marketing, George works with sales teams to align offer positioning, buyer journeys, and pipeline execution. He’s especially effective with companies preparing to scale and looking for smart, measurable ways to improve sales readiness.

💠 Signature Strengths
📈 Revenue readiness and sales team training
📘 Buyer journey and messaging alignment
🧠 GTM design for mid-market growth
🔍 Sales enablement content and systems

Why This List Matters

Charlotte’s fast-growing ecosystem is home to startups, SaaS platforms, and B2B services all navigating the complex journey from traction to scale. Fractional CROs meet this moment with flexibility, precision, and battle-tested insight. They offer founders and executive teams a way to lead revenue functions without the overhead of a full-time hire—bringing expertise exactly when and where it’s needed.

We created this list to highlight professionals who deliver strategic and operational value across funding stages and industries. Whether you’re defining pipeline metrics, launching outbound motions, or aligning RevOps, these leaders are the ones helping Charlotte’s companies make it happen.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
Want to be part of this conversation? You’re already in the right place.

Learn More

At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

Additional Local Directories of Fractional CRO Service Providers

If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.

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