Revenue Professionals: Insights & Resources

Best Fractional CROs in Charlotte

Ryan Stevens

August 19, 2025

Best Fractional CROs in Charlotte

Charlotte Interim & Fractional Chief Revenue Officers

At Digital Reference, we believe the right leadership at the right time can change a company’s trajectory. Fractional CROs offer strategic clarity, go-to-market leadership, and operational insight—without the full-time cost.

In this edition, we’re highlighting a select group of Fractional Chief Revenue Officers based in Charlotte. These professionals work across industries—from SaaS to services—to build scalable revenue systems, enable sales teams, and lead companies through pivotal growth stages.

How We Built This List – Fractional CRO Services in Charlotte

At Digital Reference, we showcase professionals shaping growth from behind the scenes. For our Charlotte list, we prioritized:

✅ Regional presence in Charlotte or the greater Carolinas
📈 Experience leading sales or RevOps transformations
🧠 Methodologies rooted in forecasting, enablement, and execution
🗣️ Credibility via leadership roles, case outcomes, or thought leadership

Whether you're preparing for Series A or optimizing GTM channels, these professionals are here to accelerate your revenue engine.

Featured Fractional CROs Making Things Happen in Charlotte

💠Matthew Bruening

🔗 LinkedIn

Matthew is a Charlotte-based fractional CRO known for building go-to-market playbooks that take early-stage firms beyond founder-led sales. His strength lies in systems: quota development, talent evaluation frameworks, and performance metrics—all informed by his understanding of how HR drives revenue.

Why he stands out:

📈 Helped multiple SaaS clients grow pipeline by 2x in under a year
🧠 Coaches sales teams using structured frameworks aligned with HR review cycles
🤝 Trusted by founders to build revenue teams that reflect culture, not just KPIs

💠George Linville

🔗 LinkedIn | Outkeep Website

George is the founder of Outkeep, a Charlotte-based go-to-market advisory firm. With over two decades of sales and marketing leadership, he brings a grounded, methodical approach to GTM planning—always with a focus on collaboration between sales and HR.

What sets him apart:

🏗️ Developed team structures that sync sales goals with employee retention initiatives
🌐 Recently filed for the OUTKEEP trademark in Charlotte (a signal of local commitment)
🔁 Specializes in embedding GTM practices across teams, reducing internal friction

💠Paul Rafferty

🔗 LinkedIn

Paul operates as a behind-the-scenes powerhouse in the Charlotte revenue consulting scene. Known for his data-informed sales compensation models, he helps scale-ups get intentional about how they align growth targets with people performance.

Notable strengths:

💸 Designs incentive models that prevent burnout while driving top-line revenue
🧩 Brings HR and sales leadership together to craft lasting sales orgs
💡 Valued for executive coaching and onboarding support

💠Roger Young

🔗 LinkedIn | Go To Market Innovations

As co-founder of Go To Market Innovations, Roger leads with a hybrid approach—sales transformation meets change management. His GTM strategies are built to hold up in dynamic environments, where cross-functional cooperation (especially with HR) is key.

What makes Roger different:

🔄 Known for integrating revenue planning with employee onboarding cycles
🧭 Helps teams pivot GTM models without destabilizing team culture
🌱 Builds process-driven sales engines that also nurture internal leadership

💠Scott Hensley

🔗 LinkedIn | IPIVX Growth Solutions

Scott is the founder of IPIVX Growth Solutions, working with healthcare and B2B service firms across Charlotte. His background includes deep experience in enterprise sales, marketing ops, and people development.

Why he’s one to know:

🏥 Helps healthcare clients scale revenue through compliant, HR-informed systems
📊 Aligns sales forecasts with hiring strategies for multi-location rollouts
🌍 Trusted local connector for healthcare hiring and GTM strategy

💠Bishop Beall

🔗 LinkedIn | Five Stones Advisors / Sales Xceleration

A certified Sales Operating Management System™ advisor, Bishop leads Five Stones Advisors LLC out of Waxhaw. He partners with growing companies across Charlotte to improve sales structure and leadership.

Key differentiators:

📌 Implements proven systems that improve sales results and hiring outcomes
💬 Evangelizes servant leadership—balancing revenue with empathy and development
🛠 Delivered 34% average growth for clients in just 12–24 months

Why This List Matters

Charlotte’s fast-growing ecosystem is home to startups, SaaS platforms, and B2B services all navigating the complex journey from traction to scale. Fractional CROs meet this moment with flexibility, precision, and battle-tested insight. They offer founders and executive teams a way to lead revenue functions without the overhead of a full-time hire—bringing expertise exactly when and where it’s needed.

We created this list to highlight professionals who deliver strategic and operational value across funding stages and industries. Whether you’re defining pipeline metrics, launching outbound motions, or aligning RevOps, these leaders are the ones helping Charlotte’s companies make it happen.

A Note from Digital Reference

We believe great revenue leadership doesn’t have to be full-time to be transformational. Whether you’re a founder building your first GTM engine or an executive team rethinking your approach to scale, we’re here to help spotlight the Fractional CROs driving results behind the scenes.

Want to recommend someone for this list? Get in touch.
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At Digital Reference, we help Fractional CROs stand out in a competitive market. Our platform supports executive operators, GTM architects, and RevOps leaders with structured, verified insights that elevate visibility and build trust.

Additional Local Directories of Fractional CRO Service Providers

If you're a Fractional CRO ready to grow your reputation and attract better opportunities, join Digital Reference today and take ownership of your professional narrative.

Written by the Digital Reference editorial team. We spotlight the people behind the pipelines—empowering the operators, strategists, and builders who drive revenue forward.