Best Fractional Chief Sales Officers in London

London Fractional CSO Services & Fractional Chief Sales Officers

London has always been one of the world’s most demanding revenue environments. It’s a city shaped by global finance, enterprise buying behaviour, international expansion strategies, and a dense mix of B2B, SaaS, professional services, and founder-led companies selling into some of the most sophisticated buyers anywhere.

Selling in London isn’t about bravado—it’s about credibility, nuance, and execution across complexity. Sales cycles are long. Stakeholders are many. Competition is global. And revenue leaders are expected to balance growth ambition with operational discipline and cultural awareness.

That’s exactly why fractional Chief Sales Officers have become increasingly valuable across the London market. These leaders bring senior-level sales and revenue experience into organisations that need strategic direction, execution rigour, and leadership maturity—without committing to a full-time executive before the business is ready.

At Digital Reference, we focus on how senior leaders actually show up in the real world—how they build trust, create clarity, and deliver outcomes over time. Our broader work around radical transparency, leadership credibility, and reference-based validation shapes how we evaluate and curate professionals like the ones featured here. 

This guide highlights a curated group of London-based fractional CSOs and senior sales leaders who reflect what effective revenue leadership really looks like in today’s market.

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👑 Our Methodology: How Digital Reference Curated This List of London’s Top Fractional Chief Sales Officers

This list was developed through in-depth research and qualitative evaluation, not automated tools or surface-level scraping. Every professional featured here is active in the London market and met clear criteria, including:

• Demonstrated ownership of sales or revenue outcomes
• Experience operating as a fractional or interim sales leader
• Clear positioning around go-to-market strategy and execution
• Evidence of leadership credibility through client work or firm leadership
• A practical understanding of how revenue intersects with people, systems, and culture

We reviewed LinkedIn profiles, company websites, service descriptions, and public thought leadership to understand how these leaders actually work, not just how they describe themselves. We also paid close attention to how each consultant approaches sales structure, accountability, coaching, and change management—areas that overlap heavily with HR, operations, and executive leadership.

This is not a ranked list. It’s a curated snapshot of London-area fractional CSOs whose experience, perspective, and execution discipline stand out.

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🌟 Meet the Top London Fractional Chief Sales Officers

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💂 Mark Thorpe

Fractional Sales Director at Kiss The Fish Ltd

Mark Thorpe brings a strong commercial and relationship-driven approach to fractional sales leadership. Through Kiss The Fish, he works with organisations that need practical sales direction grounded in real conversations with real buyers—not abstract frameworks.

Mark’s background reflects years spent leading sales teams and helping businesses sharpen how they communicate value, qualify opportunities, and close complex deals. His work often sits at the intersection of sales leadership and commercial strategy, particularly for companies navigating growth transitions or refining how they go to market.

What distinguishes Mark’s approach is his emphasis on authentic engagement. He helps sales teams improve results by becoming more confident, more consistent, and more credible in front of buyers—qualities that matter deeply in the London market.

Key aspects of Mark’s fractional leadership include:

🔹 Strengthening sales messaging to resonate with sophisticated buyers

🔹 Coaching teams to sell with confidence and clarity

🔹 Improving pipeline quality and deal progression

🔹 Helping leaders build trust-based sales cultures

For London organisations that value strong relationships alongside performance, Mark offers grounded, commercially astute leadership.

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💂 Tim Norman

Fractional Sales Leader

Tim Norman operates as a hands-on fractional sales leader, supporting organisations that need experienced guidance without unnecessary complexity. His background reflects deep exposure to sales leadership environments where clarity, accountability, and execution matter more than buzzwords.

Tim typically works with leadership teams to diagnose where sales efforts are stalling—whether due to unclear expectations, misaligned incentives, or inconsistent execution. From there, he helps implement practical changes that sales teams can adopt quickly.

His leadership style is pragmatic and direct, making him particularly effective in environments where teams need structure without bureaucracy.

Highlights of Tim’s approach include:

🔹 Simplifying sales processes to drive consistency

🔹 Aligning leadership expectations with frontline reality

🔹 Coaching sales managers on accountability and performance

🔹 Supporting growth without overengineering

Tim’s work resonates with London businesses that want progress, not performative strategy.

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💂 Paul Albert

Fractional Sales Leadership at ReVAmp Revenue

Paul Albert brings a revitalisation mindset to fractional sales leadership. Through ReVAmp Revenue, he helps organisations rethink and rebuild sales functions that have plateaued or lost momentum.

Paul’s experience spans sales leadership, commercial transformation, and go-to-market redesign. He works closely with executive teams to assess what’s working, what’s broken, and what needs to change for revenue to move forward.

Rather than applying generic fixes, Paul focuses on diagnosis first—ensuring that changes to process, structure, or talent are aligned with the company’s actual growth stage.

Paul’s fractional leadership is characterised by:

🔹 Honest assessment of sales performance gaps

🔹 Rebuilding confidence and momentum within teams

🔹 Aligning strategy with execution capability

🔹 Supporting leadership through commercial change

For London companies facing stalled growth or complexity creep, Paul offers clear-headed, experienced leadership.

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💂 Dermot Hamblin

Fractional Chief Sales Officer (CSO) & Owner at Langdon Hamblin Ltd

Dermot Hamblin brings a strategic, systems-oriented perspective to fractional CSO work. As the owner of Langdon Hamblin, he operates at the intersection of sales leadership, digital transformation, and operational maturity.

Dermot’s work often involves helping organisations modernise how they sell—particularly in environments where traditional approaches no longer match buyer expectations. He is well-suited to businesses navigating digital change, new routes to market, or evolving commercial models.

What sets Dermot apart is his focus on integration—ensuring that sales strategy aligns with technology, process, and leadership behaviour.

Key elements of Dermot’s approach include:

🔹 Designing scalable, digitally enabled sales models

🔹 Improving forecasting and pipeline visibility

🔹 Supporting leadership through change initiatives

🔹 Aligning commercial strategy with long-term growth

Dermot’s fractional leadership fits well with London organisations modernising their revenue engines.

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💂 Keith Blackshire

Fractional Sales Leader & Consultant at Chrysalis Partners Business Consulting Ltd

Keith Blackshire brings decades of sales expertise and leadership maturity to his fractional work at Chrysalis Partners. His approach is rooted in helping organisations transition—whether that’s scaling up, restructuring, or professionalising their sales function.

Keith works closely with leadership teams to identify what’s holding sales back and then implements practical steps to move forward. His experience makes him especially effective in environments where teams need confidence, structure, and experienced guidance.

Keith’s fractional leadership focuses on:

🔹 Strengthening leadership capability within sales teams

🔹 Clarifying roles, expectations, and accountability

🔹 Supporting sustainable revenue growth

🔹 Helping organisations navigate commercial change

For London businesses in transition, Keith offers steady, credible leadership.

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💂 Dale Shephard

Fractional VP of Sales at Keeps CMS

Dale Shephard operates as a fractional VP of Sales with a strong orientation toward product-led and technology-driven environments. At Keeps CMS, his work reflects experience aligning sales strategy with evolving digital products and platforms.

Dale is particularly effective in organisations where sales, product, and marketing must work closely together. His leadership helps bridge gaps between teams and ensure revenue strategy reflects product reality.

Key aspects of Dale’s approach include:

🔹 Aligning sales strategy with product capabilities

🔹 Improving cross-functional collaboration

🔹 Supporting sales teams through change

🔹 Driving clarity around go-to-market execution

Dale’s work resonates with London’s growing SaaS and digital ecosystem.

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💂 Laurie Mascott

Fractional Sales at Closing Foundry

Laurie Mascott brings a deal-focused, execution-oriented mindset to fractional sales leadership. Through Closing Foundry, he works with organisations that need sharper closing discipline and stronger late-stage sales execution.

Laurie’s background reflects deep experience in helping sales teams improve how they qualify, advance, and close opportunities—areas that often determine whether revenue goals are met.

His fractional leadership style includes:

🔹 Strengthening closing strategy and confidence

🔹 Improving deal hygiene and late-stage execution

🔹 Coaching sales professionals on buyer engagement

🔹 Supporting leadership with actionable insights

For London companies looking to convert pipeline into revenue more effectively, Laurie offers focused, results-driven support.

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Why Fractional CSOs Work So Well in London

London’s revenue environment rewards experience, credibility, and adaptability. Fractional CSOs succeed here because they can:

• Step into complexity quickly
• Bring pattern recognition from multiple industries
• Support leadership without internal politics
• Build structure while respecting culture
• Deliver executive-level impact without long-term risk

This aligns closely with what we see across Digital Reference’s broader work. Organisations increasingly want clear signals of leadership quality, grounded in outcomes and references—not inflated claims..

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Closing Thoughts: Revenue Leadership in London

London remains one of the most challenging and rewarding markets in the world to build revenue. The best leaders here understand that growth comes from discipline, credibility, and execution over time.

The fractional CSOs featured in this guide reflect that reality. Each brings a distinct approach, but all share a commitment to real leadership, thoughtful strategy, and sustainable performance.

At Digital Reference, our mission is to make leadership credibility easier to assess and trust. Through structured references, transparency, and context-rich insights, we help organisations make better decisions about who they hire and partner with.

👇 Explore related insights from the Digital Reference team:

• Sales & Business Development Consultants in London to Watch
• Best Sales Motivational Speakers in the UK
• Best Revenue & Sales Enablement Consulting Services in the UK

This list will continue to evolve—because London’s revenue ecosystem never stands still.